WordPress<\/a> is a great choice for business owners as it allows you to create a professional website quickly and easily without any programming experience. Plus, when it comes to your look and feel, you\u2019ll be spoilt for choice with a large selection of WordPress themes for business. <\/p>\n\n\n\n Research shows that 99% of websites have a 10-second opportunity window<\/a> \u2013 this means visitors decide in 10 seconds whether they want to stay or leave. Your home page is your opportunity to pitch your business offering \u2013 your product or service \u2013 and hook your customers by telling them what problem your product or service can solve for them. <\/p>\n\n\n\n Good navigation<\/a> is key to visitors being able to find what they\u2019re looking for, and quickly. As a start, keep all your important information above the fold<\/a> \u2013 this is the section of your site that visitors will see before scrolling down. <\/p>\n\n\n\n Keep your home page design simple. Add one featured image or video to the content above the fold, with a short headline that introduces your business. You can include a subheading or a sentence that describes your business in a bit more detail below that. Don\u2019t forget to add a strong call-to-action<\/a> \u2013 tell visitors what you want them to do. <\/p>\n\n\n\n <\/p>\n\n\n\n From your home page, your customer should be able to know exactly where to go to find what they need. Don\u2019t make them look too hard! This page needs to tell visitors who you are and what your business is about. It\u2019s your space to tell your brand story<\/a>, share your values, and unpack your vision. <\/p>\n\n\n\n If you\u2019re not sure what to include on your about page<\/a>, you can start with these important details: <\/p>\n\n\n\n Make sure all information you include is relevant and up to date. And don\u2019t forget to include any awards your company has won \u2013 this is external validation that can instill confidence in prospective customers. <\/p>\n\n\n\n Remember to be human, authentic and honest. You want your customers to trust you and believe in what you do and why you do it.<\/p>\n\n\n\n Your products and\/or services pages should provide information about what your business offers. This page should be easy for visitors to scan and navigate quickly. If you have a large catalogue, create a separate page for each product or service, as too much information can be overwhelming. <\/p>\n\n\n\n Some key elements to include: <\/p>\n\n\n\n Customers need to be able to get in touch with you \u2013 so include your contact number and email address. It\u2019s also useful to add Google Maps<\/a> if you have a physical address that\u2019s open to the public to help customers find you. Integrating Google My Business<\/a> is another great idea. <\/p>\n\n\n\n You want to make it as easy as possible for customers to get in touch with you. Contact forms can help automate the process. Keep your forms simple and only ask for important details. If you only need contact information, for example, don\u2019t ask for a physical address too. Tell people exactly what information you need, why you need it, and how you plan to use their information. There are important legal considerations<\/a> to keep in mind when requesting customer data.<\/p>\n\n\n\n You can also consider using a chatbot if you\u2019d like to further automate the contact page and create an effortless experience for customers. Tidio<\/a> is a popular WordPress live chat plugin that comes with a customisable widget and free mobile apps for Android and iOS. <\/p>\n\n\n\n Your contact page should make it as easy as possible for customers to get in touch with you. If you’re worried about spam, your Managed WordPress Hosting<\/a> plan has built-in spam filters<\/a> in place to ensure you don\u2019t get hounded by junk mail. <\/p>\n\n\n\n The blog or news page is often underrated but plays an important role in the success of your website. For a start, it\u2019s a great Search Engine Optimisation (SEO) tool<\/a>, which is important if you\u2019d like your website to reach more potential customers. <\/p>\n\n\n\n Whenever you publish or update content, Google receives a signal that says your site is active. In addition, writing blog content means you can target keywords<\/a> that you can\u2019t include on your landing pages.<\/p>\n\n\n\n Beyond SEO, though, a blog page<\/a> can:<\/p>\n\n\n\n Now that you know what website pages to include to optimise your user experience, consider using one of our Managed WordPress Hosting <\/a>Starter Sites to build your website. <\/p>\n\n\n\n Creating a business website doesn\u2019t need to be difficult, nor do you need to hire expert help. Take the time to research the best practices, look at what your competitors are doing, and most importantly, use the tools available to make your life simple. <\/p>\n\n\n\n Take a closer look at our new e-commerce Starter Site for WordPress. <\/a><\/p>\n","protected":false,"plain":"\n <\/p>\n\n\n\n You\u2019ve got a product or service to sell, you\u2019ve registered a domain<\/a> and now it's time to create your website. One of the first things you would do for a new site is decide what pages you need. In this post we outline the five must-have pages every business website should have.<\/p>\n\n\n\n WordPress<\/a> is a great choice for business owners as it allows you to create a professional website quickly and easily without any programming experience. Plus, when it comes to your look and feel, you\u2019ll be spoilt for choice with a large selection of WordPress themes for business. <\/p>\n\n\n\n Research shows that 99% of websites have a 10-second opportunity window<\/a> \u2013 this means visitors decide in 10 seconds whether they want to stay or leave. Your home page is your opportunity to pitch your business offering \u2013 your product or service \u2013 and hook your customers by telling them what problem your product or service can solve for them. <\/p>\n\n\n\n Good navigation<\/a> is key to visitors being able to find what they\u2019re looking for, and quickly. As a start, keep all your important information above the fold<\/a> \u2013 this is the section of your site that visitors will see before scrolling down. <\/p>\n\n\n\n Keep your home page design simple. Add one featured image or video to the content above the fold, with a short headline that introduces your business. You can include a subheading or a sentence that describes your business in a bit more detail below that. Don\u2019t forget to add a strong call-to-action<\/a> \u2013 tell visitors what you want them to do. <\/p>\n\n\n\n <\/p>\n\n\n\n From your home page, your customer should be able to know exactly where to go to find what they need. Don\u2019t make them look too hard! This page needs to tell visitors who you are and what your business is about. It\u2019s your space to tell your brand story<\/a>, share your values, and unpack your vision. <\/p>\n\n\n\n If you\u2019re not sure what to include on your about page<\/a>, you can start with these important details: <\/p>\n\n\n\n Make sure all information you include is relevant and up to date. And don\u2019t forget to include any awards your company has won \u2013 this is external validation that can instill confidence in prospective customers. <\/p>\n\n\n\n Remember to be human, authentic and honest. You want your customers to trust you and believe in what you do and why you do it.<\/p>\n\n\n\n Your products and\/or services pages should provide information about what your business offers. This page should be easy for visitors to scan and navigate quickly. If you have a large catalogue, create a separate page for each product or service, as too much information can be overwhelming. <\/p>\n\n\n\n Some key elements to include: <\/p>\n\n\n\n Customers need to be able to get in touch with you \u2013 so include your contact number and email address. It\u2019s also useful to add Google Maps<\/a> if you have a physical address that\u2019s open to the public to help customers find you. Integrating Google My Business<\/a> is another great idea. <\/p>\n\n\n\n You want to make it as easy as possible for customers to get in touch with you. Contact forms can help automate the process. Keep your forms simple and only ask for important details. If you only need contact information, for example, don\u2019t ask for a physical address too. Tell people exactly what information you need, why you need it, and how you plan to use their information. There are important legal considerations<\/a> to keep in mind when requesting customer data.<\/p>\n\n\n\n You can also consider using a chatbot if you\u2019d like to further automate the contact page and create an effortless experience for customers. Tidio<\/a> is a popular WordPress live chat plugin that comes with a customisable widget and free mobile apps for Android and iOS. <\/p>\n\n\n\n Your contact page should make it as easy as possible for customers to get in touch with you. If you're worried about spam, your Managed WordPress Hosting<\/a> plan has built-in spam filters<\/a> in place to ensure you don\u2019t get hounded by junk mail. <\/p>\n\n\n\n The blog or news page is often underrated but plays an important role in the success of your website. For a start, it\u2019s a great Search Engine Optimisation (SEO) tool<\/a>, which is important if you\u2019d like your website to reach more potential customers. <\/p>\n\n\n\n Whenever you publish or update content, Google receives a signal that says your site is active. In addition, writing blog content means you can target keywords<\/a> that you can\u2019t include on your landing pages.<\/p>\n\n\n\n Beyond SEO, though, a blog page<\/a> can:<\/p>\n\n\n\n Now that you know what website pages to include to optimise your user experience, consider using one of our Managed WordPress Hosting <\/a>Starter Sites to build your website. <\/p>\n\n\n\n Creating a business website doesn\u2019t need to be difficult, nor do you need to hire expert help. Take the time to research the best practices, look at what your competitors are doing, and most importantly, use the tools available to make your life simple. <\/p>\n\n\n\nA home page <\/h2>\n\n\n\n
<\/p>\n\n\n\n![\"\"](\"https:\/\/xneelo.co.za\/insights\/wp-content\/uploads\/2022\/09\/Homepage-image-1024x341.jpg\")
<\/figure>\n\n\n\n
Additional practical tips that can help create your home page:<\/p>\n\n\n\n\n
It\u2019s best practice to use words that people are familiar with for drop-down menus. <\/li>\n\n\n\n
People should be able to navigate your site with as few clicks as possible. The three-click rule says that visitors to your site should never be more than three clicks away from what they are looking for.<\/li>\n\n\n\n
<\/strong>Visitors expect to find navigation options and contact information in the footer, so make sure it\u2019s there. <\/li>\n<\/ul>\n\n\n\n
<\/p>\n\n\n\nAn about page <\/h2>\n\n\n\n
\n
Product or service pages<\/h2>\n\n\n\n
\n
<\/li>\n<\/ul>\n\n\n\nA contact page <\/h2>\n\n\n\n
A blog or news page<\/h2>\n\n\n\n
\n
A home page <\/h2>\n\n\n\n
<\/p>\n\n\n\n<\/figure>\n\n\n\n
Additional practical tips that can help create your home page:<\/p>\n\n\n\n\n
It\u2019s best practice to use words that people are familiar with for drop-down menus. <\/li>\n\n\n\n
People should be able to navigate your site with as few clicks as possible. The three-click rule says that visitors to your site should never be more than three clicks away from what they are looking for.<\/li>\n\n\n\n
<\/strong>Visitors expect to find navigation options and contact information in the footer, so make sure it\u2019s there. <\/li>\n<\/ul>\n\n\n\n
<\/p>\n\n\n\nAn about page <\/h2>\n\n\n\n
\n
Product or service pages<\/h2>\n\n\n\n
\n
<\/li>\n<\/ul>\n\n\n\nA contact page <\/h2>\n\n\n\n
A blog or news page<\/h2>\n\n\n\n
\n