{"id":10986,"date":"2022-11-10T14:53:32","date_gmt":"2022-11-10T12:53:32","guid":{"rendered":"https:\/\/xneelo.co.za\/insights\/?p=10986"},"modified":"2024-03-19T13:36:48","modified_gmt":"2024-03-19T11:36:48","slug":"how-to-prepare-your-e-commerce-store-for-busy-shopping-periods","status":"publish","type":"post","link":"https:\/\/xneelo.co.za\/insights\/how-to-prepare-your-e-commerce-store-for-busy-shopping-periods\/","title":{"rendered":"How to prepare your e-commerce store for busy shopping periods"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">This time of year, online shoppers are gearing up to find the best bargains, and start shopping for gifts. It\u2019s worth noting that <a href=\"https:\/\/www2.deloitte.com\/content\/dam\/Deloitte\/za\/Documents\/strategy\/za-Digital-Commerce-Acceleration-2021-Digital.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">70% of South Africans <\/a>shop online, with Yoco reporting that <a href=\"https:\/\/www.yoco.com\/za\/blog\/article\/black-friday-small-business\/\" target=\"_blank\" rel=\"noreferrer noopener\">33% of shoppers prefer online shopping<\/a> to beat the crowds on Black Friday. So if you haven\u2019t started preparing your online store for the upcoming festive season, the time to start is right now.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For online store owners, this means making sure you have enough inventory available to meet the increased demand, and rolling out promotional marketing campaigns to attract new and existing customers. But there is a third step many website owners neglect, and that\u2019s making sure their websites are prepared to handle the load.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here are five essential ways to prepare your website for busy shopping seasons.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-prepare-for-traffic-spikes\">Prepare for traffic spikes<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Look at your marketing and sales projections to see how much extra business you expect to attract over the busy season. Each potential transaction counts as a website visitor and a unique session. Check with your web hosting provider to see how much your website\u2019s traffic allowance is and if it&#8217;s sufficient to handle the traffic you expect.&nbsp;If not, you might end up with poor website performance when you need it the most or a bill for traffic over usage.<br><br>If it looks like you\u2019ll need a larger traffic allowance over the busy season it might be time to upgrade!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/xneelo.co.za\/help-centre\/website\/keep-track-of-websites-traffic-usage\/\" target=\"_blank\" rel=\"noreferrer noopener\">If you\u2019re an xneelo customer, learn how to keep track of your website\u2019s traffic usage here.&nbsp;<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-check-on-your-load-times\">Check on your load times<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">If your website <a href=\"https:\/\/xneelo.co.za\/insights\/how-website-speed-can-impact-your-marketing-efforts-and-your-business\/\">takes too long to load <\/a>it can cause higher bounce rates,&nbsp; shopping cart abandonment, and even hamper your <a href=\"https:\/\/xneelo.co.za\/insights\/why-you-need-to-understand-conversion-rate-optimization-cro\/\" target=\"_blank\" rel=\"noreferrer noopener\">conversion rates<\/a>.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Slow load times can be caused by a variety of factors such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>High-res images that have not been optimised for web<\/li>\n\n\n\n<li>Not running regular updates<\/li>\n\n\n\n<li>Not using a <a href=\"https:\/\/xneelo.co.za\/insights\/what-is-cdn-and-why-does-your-website-need-it\/\" target=\"_blank\" rel=\"noreferrer noopener\">CDN<\/a> to cache content<br><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Use a tool such as <a href=\"https:\/\/developers.google.com\/speed\/pagespeed\/insights\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google PageSpeed Insights<\/a> to test the load speed of your website and identify potential problems. You can also conduct a <a href=\"https:\/\/xneelo.co.za\/insights\/website-health-check-in-5-easy-steps\/\" target=\"_blank\" rel=\"noreferrer noopener\">website health check<\/a> and fix any issues that could be affecting your page load speeds.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-make-sure-your-website-is-mobile-friendly\">Make sure your website is mobile friendly<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Shoppers who prefer the convenience and ease-of-use of their phones are a rising demographic, and one you don\u2019t want to miss out on.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This year, approximately<a href=\"https:\/\/www.statista.com\/statistics\/558867\/number-of-mobile-internet-user-in-south-africa\/\" target=\"_blank\" rel=\"noreferrer noopener\"> 47 million South Africans<\/a> used the internet through their mobile devices \u2013 and not just to browse social media. More and more retail stores are investing in apps to capture the lucrative mobile market. Takealot, Woolworths and Checkers all have mobile apps with many more following suit \u2013 and you can be sure their websites are optimised for mobile shopping too.&nbsp;&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Use <a href=\"https:\/\/search.google.com\/test\/mobile-friendly\" target=\"_blank\" rel=\"noreferrer noopener\">Google\u2019s mobile-friendly testing tool<\/a> to see how mobile-friendly and responsive your website currently is. If your images, navigation and button placement are not loading well on a mobile device, you might need a developer\u2019s help to scale your design. Good news if your website is built with<a href=\"https:\/\/xneelo.co.za\/wordpress-hosting\/\" target=\"_blank\" rel=\"noreferrer noopener\"> WordPress.<\/a> Many WordPress themes are mobile-friendly by default.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-keep-your-website-secure\">Keep your website secure<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A secure website is imperative for a positive online shopping experience. Customers are becoming increasingly safety-savvy and expect nothing less.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Gain customer trust by employing the following safety tactics:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Using trusted payment gateways at checkout<\/li>\n\n\n\n<li>Installing a valid <a href=\"https:\/\/xneelo.co.za\/lets-encrypt\/\" target=\"_blank\" rel=\"noreferrer noopener\">Secure Sockets Layer (SSL) certificate<\/a>&nbsp;<\/li>\n\n\n\n<li>Use a Web Application Firewall (WAF) such as <a href=\"https:\/\/xneelo.co.za\/cloudbric\/\">Cloudbric WAF<\/a><\/li>\n\n\n\n<li>Employing two-factor authentication<\/li>\n\n\n\n<li>Keeping your website updated<\/li>\n\n\n\n<li>Using a trusted <a href=\"https:\/\/xneelo.co.za\/web-hosting\/\" target=\"_blank\" rel=\"noreferrer noopener\">web hosting provider<\/a><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Check with your<a href=\"https:\/\/xneelo.co.za\/insights\/security-measures-in-place-to-mitigate-abuse\/?loggedin=1\" target=\"_blank\" rel=\"noreferrer noopener\"> hosting provider <\/a>to see how many of these safety protocols are already in place.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/xneelo.co.za\/insights\/how-to-keep-your-wordpress-site-secure\/\">Learn more about keeping your WordPress website secure here.<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-test-your-ux\">Test your UX<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A positive user experience (UX) can be what sets your online store apart while a negative experience can result in the loss of potential sales \u2013 and repeat visitors.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Make sure your website is easy to navigate and that the ordering process is as seamless and frictionless as possible. This means testing the ordering and checkout process yourself, and making sure every button and page loads quickly. If you\u2019re offering seasonal discount codes make sure those work before rolling them out.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Other factors that contribute to a positive user experience include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Keeping the shopping process simple<\/li>\n\n\n\n<li>Offering your customers\u2019 multiple payment methods<\/li>\n\n\n\n<li>Not asking for too much data at checkout<\/li>\n\n\n\n<li>Incorporating the sale price at checkout<\/li>\n\n\n\n<li>Making it easy for customers with questions to get in touch<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/xneelo.co.za\/insights\/why-ux-design-is-as-important-as-what-youre-selling\/?loggedin=1\" target=\"_blank\" rel=\"noreferrer noopener\">Learn more about why user experience is as important as what you\u2019re selling here.<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-back-up\">Back up!<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s always advisable to keep a backup of your website.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Worst case scenario. Your website is attacked by hackers just before Black Friday and you lose valuable data, sales and suffer reputational damage.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Thankfully, keeping a backup of your website can prevent data loss when something goes wrong as you can simply restore an earlier version to ensure business as usual.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ask your hosting provider if they have a backup or a recovery schedule in place.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/xneelo.co.za\/help-centre\/website\/steps-to-prevent-data-loss\/\" target=\"_blank\" rel=\"noreferrer noopener\">Learn more about preventing data loss here.<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Preparing your website for busy shopping periods shouldn\u2019t be a daunting experience. By implementing a few tips, tricks and tried and tested advice, you\u2019re laying the groundwork for a successful busy season. Good luck!<br><br><a href=\"https:\/\/xneelo.co.za\/insights\/how-to-prepare-for-the-festive-season-5-essential-tips\/\" target=\"_blank\" rel=\"noreferrer noopener\">Here are some more seasonal tips you may find useful.&nbsp;<\/a><\/p>\n","protected":false,"plain":"<!-- wp:paragraph -->\n<p>This time of year, online shoppers are gearing up to find the best bargains, and start shopping for gifts. It\u2019s worth noting that <a href=\"https:\/\/www2.deloitte.com\/content\/dam\/Deloitte\/za\/Documents\/strategy\/za-Digital-Commerce-Acceleration-2021-Digital.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">70% of South Africans <\/a>shop online, with Yoco reporting that <a href=\"https:\/\/www.yoco.com\/za\/blog\/article\/black-friday-small-business\/\" target=\"_blank\" rel=\"noreferrer noopener\">33% of shoppers prefer online shopping<\/a> to beat the crowds on Black Friday. So if you haven\u2019t started preparing your online store for the upcoming festive season, the time to start is right now.&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>For online store owners, this means making sure you have enough inventory available to meet the increased demand, and rolling out promotional marketing campaigns to attract new and existing customers. But there is a third step many website owners neglect, and that\u2019s making sure their websites are prepared to handle the load.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Here are five essential ways to prepare your website for busy shopping seasons.&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-prepare-for-traffic-spikes\">Prepare for traffic spikes<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Look at your marketing and sales projections to see how much extra business you expect to attract over the busy season. Each potential transaction counts as a website visitor and a unique session. Check with your web hosting provider to see how much your website\u2019s traffic allowance is and if it's sufficient to handle the traffic you expect.&nbsp;If not, you might end up with poor website performance when you need it the most or a bill for traffic over usage.<br><br>If it looks like you\u2019ll need a larger traffic allowance over the busy season it might be time to upgrade!<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><a href=\"https:\/\/xneelo.co.za\/help-centre\/website\/keep-track-of-websites-traffic-usage\/\" target=\"_blank\" rel=\"noreferrer noopener\">If you\u2019re an xneelo customer, learn how to keep track of your website\u2019s traffic usage here.&nbsp;<\/a><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-check-on-your-load-times\">Check on your load times<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>If your website <a href=\"https:\/\/xneelo.co.za\/insights\/how-website-speed-can-impact-your-marketing-efforts-and-your-business\/\">takes too long to load <\/a>it can cause higher bounce rates,&nbsp; shopping cart abandonment, and even hamper your <a href=\"https:\/\/xneelo.co.za\/insights\/why-you-need-to-understand-conversion-rate-optimization-cro\/\" target=\"_blank\" rel=\"noreferrer noopener\">conversion rates<\/a>.&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Slow load times can be caused by a variety of factors such as:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul><!-- wp:list-item -->\n<li>High-res images that have not been optimised for web<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Not running regular updates<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Not using a <a href=\"https:\/\/xneelo.co.za\/insights\/what-is-cdn-and-why-does-your-website-need-it\/\" target=\"_blank\" rel=\"noreferrer noopener\">CDN<\/a> to cache content<br><\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>Use a tool such as <a href=\"https:\/\/developers.google.com\/speed\/pagespeed\/insights\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google PageSpeed Insights<\/a> to test the load speed of your website and identify potential problems. You can also conduct a <a href=\"https:\/\/xneelo.co.za\/insights\/website-health-check-in-5-easy-steps\/\" target=\"_blank\" rel=\"noreferrer noopener\">website health check<\/a> and fix any issues that could be affecting your page load speeds.&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-make-sure-your-website-is-mobile-friendly\">Make sure your website is mobile friendly<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Shoppers who prefer the convenience and ease-of-use of their phones are a rising demographic, and one you don\u2019t want to miss out on.&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>This year, approximately<a href=\"https:\/\/www.statista.com\/statistics\/558867\/number-of-mobile-internet-user-in-south-africa\/\" target=\"_blank\" rel=\"noreferrer noopener\"> 47 million South Africans<\/a> used the internet through their mobile devices \u2013 and not just to browse social media. More and more retail stores are investing in apps to capture the lucrative mobile market. Takealot, Woolworths and Checkers all have mobile apps with many more following suit \u2013 and you can be sure their websites are optimised for mobile shopping too.&nbsp;&nbsp;&nbsp;&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Use <a href=\"https:\/\/search.google.com\/test\/mobile-friendly\" target=\"_blank\" rel=\"noreferrer noopener\">Google\u2019s mobile-friendly testing tool<\/a> to see how mobile-friendly and responsive your website currently is. If your images, navigation and button placement are not loading well on a mobile device, you might need a developer\u2019s help to scale your design. Good news if your website is built with<a href=\"https:\/\/xneelo.co.za\/wordpress-hosting\/\" target=\"_blank\" rel=\"noreferrer noopener\"> WordPress.<\/a> Many WordPress themes are mobile-friendly by default.&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-keep-your-website-secure\">Keep your website secure<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>A secure website is imperative for a positive online shopping experience. Customers are becoming increasingly safety-savvy and expect nothing less.&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Gain customer trust by employing the following safety tactics:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul><!-- wp:list-item -->\n<li>Using trusted payment gateways at checkout<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Installing a valid <a href=\"https:\/\/xneelo.co.za\/lets-encrypt\/\" target=\"_blank\" rel=\"noreferrer noopener\">Secure Sockets Layer (SSL) certificate<\/a>&nbsp;<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Use a Web Application Firewall (WAF) such as <a href=\"https:\/\/xneelo.co.za\/cloudbric\/\">Cloudbric WAF<\/a><\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Employing two-factor authentication<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Keeping your website updated<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Using a trusted <a href=\"https:\/\/xneelo.co.za\/web-hosting\/\" target=\"_blank\" rel=\"noreferrer noopener\">web hosting provider<\/a><\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>Check with your<a href=\"https:\/\/xneelo.co.za\/insights\/security-measures-in-place-to-mitigate-abuse\/?loggedin=1\" target=\"_blank\" rel=\"noreferrer noopener\"> hosting provider <\/a>to see how many of these safety protocols are already in place.&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><a href=\"https:\/\/xneelo.co.za\/insights\/how-to-keep-your-wordpress-site-secure\/\">Learn more about keeping your WordPress website secure here.<\/a><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-test-your-ux\">Test your UX<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>A positive user experience (UX) can be what sets your online store apart while a negative experience can result in the loss of potential sales \u2013 and repeat visitors.&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Make sure your website is easy to navigate and that the ordering process is as seamless and frictionless as possible. This means testing the ordering and checkout process yourself, and making sure every button and page loads quickly. If you\u2019re offering seasonal discount codes make sure those work before rolling them out.&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Other factors that contribute to a positive user experience include:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul><!-- wp:list-item -->\n<li>Keeping the shopping process simple<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Offering your customers\u2019 multiple payment methods<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Not asking for too much data at checkout<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Incorporating the sale price at checkout<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Making it easy for customers with questions to get in touch<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p><a href=\"https:\/\/xneelo.co.za\/insights\/why-ux-design-is-as-important-as-what-youre-selling\/?loggedin=1\" target=\"_blank\" rel=\"noreferrer noopener\">Learn more about why user experience is as important as what you\u2019re selling here.<\/a><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-back-up\">Back up!<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>It\u2019s always advisable to keep a backup of your website.&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Worst case scenario. Your website is attacked by hackers just before Black Friday and you lose valuable data, sales and suffer reputational damage.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Thankfully, keeping a backup of your website can prevent data loss when something goes wrong as you can simply restore an earlier version to ensure business as usual.&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Ask your hosting provider if they have a backup or a recovery schedule in place.&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><a href=\"https:\/\/xneelo.co.za\/help-centre\/website\/steps-to-prevent-data-loss\/\" target=\"_blank\" rel=\"noreferrer noopener\">Learn more about preventing data loss here.<\/a><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Preparing your website for busy shopping periods shouldn\u2019t be a daunting experience. By implementing a few tips, tricks and tried and tested advice, you\u2019re laying the groundwork for a successful busy season. Good luck!<br><br><a href=\"https:\/\/xneelo.co.za\/insights\/how-to-prepare-for-the-festive-season-5-essential-tips\/\" target=\"_blank\" rel=\"noreferrer noopener\">Here are some more seasonal tips you may find useful.&nbsp;<\/a><\/p>\n<!-- \/wp:paragraph -->"},"excerpt":{"rendered":"<p>This time of year, online shoppers are gearing up to find the best bargains, and start shopping for gifts. It\u2019s &#8230;<\/p>\n","protected":false},"author":7,"featured_media":10989,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"lsx_disable_title":"0","_searchwp_excluded":"","inline_featured_image":false,"footnotes":""},"categories":[1519],"tags":[6507,6510,2017],"content_group":[6471,6399],"class_list":["post-10986","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advice","tag-black-friday","tag-festive-season","tag-wordpress"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to prepare your e-commerce store for busy shopping periods - xneelo Insights<\/title>\n<meta name=\"description\" content=\"If you haven\u2019t started preparing your e-commerce store for the upcoming shopping season, the time to start is right now.\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/xneelo.co.za\/insights\/how-to-prepare-your-e-commerce-store-for-busy-shopping-periods\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to prepare your e-commerce store for busy shopping periods - 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