Conversions and generating sales leads are important in every small business marketing strategy \u2013 and one of the most effective methods of capturing leads is through the use of a landing page. <\/p>\n\n\n\n
A landing page gives your promotions a place to live on your website, and can make it easier to generate new leads. It also provides you with valuable insights into how effective your marketing offers are performing when you track the analytics. <\/p>\n\n\n\n
In this post we go through everything you need to know about landing pages, how to create them and how to apply them to your own marketing plans. <\/p>\n\n\n\n
<\/p>\n\n\n\n
A landing page is a stand-alone page on your website that lets your visitor complete an action of value, such as capturing their information through a form, downloading an ebook etc. A visitor usually lands on this page after they\u2019ve clicked through from an email, advert or social media post. <\/p>\n\n\n\n
There are two common types of landing pages<\/a>: click-through and lead generation. <\/p>\n\n\n\n Click-through landing pages <\/strong>give visitors the info they need about an offer they\u2019re interested in. The ultimate goal here is for them to buy something. <\/p>\n\n\n\n Lead generation landing pages are specifically designed for you to collect information through a form and often offer something in return for a visitor\u2019s information, such as a discount. Once you\u2019ve identified which landing page you need for your business, you\u2019ll need to create one. <\/p>\n\n\n\n A good landing page should include the following elements: <\/p>\n\n\n\n This is the first thing visitors will see when they land here and a good headline sums up your offer. If you\u2019re unsure what it should say, ask yourself this question: \u201cWhat will visitors who convert receive?\u201d The answer will help you write a compelling headline. <\/p>\n\n\n\n The copy on your landing page should explain the value of your offer in a simple but compelling way. You can use bullet points to break up large chunks of text. <\/p>\n\n\n\n Don\u2019t forget to include keywords in your page title, header and text so that the page will be optimised for search engines and appear in common searches. <\/p>\n\n\n\n Adding these links lets visitors share a landing page with their connections on social networks, which increases the reach of your landing page beyond your network of followers and email subscribers. <\/p>\n\n\n\n This is where your visitors will enter their information in exchange for something, which helps convert them into viable sales leads. <\/p>\n\n\n\n Include an image that gives visitors an idea of what they\u2019ll receive. It also adds to the visual appeal of a landing page. <\/p>\n\n\n\n For ease of use, Managed WordPress Hosting<\/a> customers can simply add a new page to their Starter Site of choice and use the WordPress Block Editor to drag and drop the above elements into place. <\/p>\n\n\n\n <\/p>\n\n\n\n There are a few things you\u2019ll need to consider when creating a landing page that will convert. Here are three best practices to guide you. <\/p>\n\n\n\n You need to offer your visitors something in return for their information<\/a>. What this is, will depend on what business or service you offer on your website. If you\u2019re selling products, for example, visitors are more likely to convert if you offer them a discount on a future purchase. <\/p>\n\n\n\n A call to action (CTA) tells people what you want from them, such as signing up for your newsletter so you can grow your subscriber database. Make sure you add the CTA above the fold<\/a> (the top half of the screen), so visitors don\u2019t have to scroll to find it.<\/p>\n\n\n\n Someone who arrives on your landing page is probably here because they\u2019re looking for a solution to a problem. Focus on the benefits to a potential customer instead of listing all the features that your product or service offers.<\/p>\n\n\n\n <\/p>\n\n\n\n Once you\u2019ve created a landing page and identified your goal, people will need to find it. <\/p>\n\n\n\n There are a few simple ways you can drive traffic to your landing page: <\/p>\n\n\n\n Any personal information you collect has to be POPIA compliant. This means you\u2019ll need your visitor\u2019s consent before you can process any of their personal information<\/a>. For example, when a customer checks out on your online store and enters their email address, you need to ask for their permission before you can save it to your database to use for future marketing. Make sure all personal information you collect and keep is safe, and that your customers can access, correct or delete any of their data. You also need to give people the option to opt-out at any time. <\/p>\n\n\n\n Conversions and generating sales leads are important in every small business marketing strategy \u2013 and one of the most effective methods of capturing leads is through the use of a landing page. <\/p>\n\n\n\n A landing page gives your promotions a place to live on your website, and can make it easier to generate new leads. It also provides you with valuable insights into how effective your marketing offers are performing when you track the analytics. <\/p>\n\n\n\n In this post we go through everything you need to know about landing pages, how to create them and how to apply them to your own marketing plans. <\/p>\n\n\n\n <\/p>\n\n\n\n A landing page is a stand-alone page on your website that lets your visitor complete an action of value, such as capturing their information through a form, downloading an ebook etc. A visitor usually lands on this page after they\u2019ve clicked through from an email, advert or social media post. <\/p>\n\n\n\n There are two common types of landing pages<\/a>: click-through and lead generation. <\/p>\n\n\n\n Click-through landing pages <\/strong>give visitors the info they need about an offer they\u2019re interested in. The ultimate goal here is for them to buy something. <\/p>\n\n\n\n Lead generation landing pages are specifically designed for you to collect information through a form and often offer something in return for a visitor\u2019s information, such as a discount. Once you\u2019ve identified which landing page you need for your business, you\u2019ll need to create one. <\/p>\n\n\n\n A good landing page should include the following elements: <\/p>\n\n\n\n This is the first thing visitors will see when they land here and a good headline sums up your offer. If you\u2019re unsure what it should say, ask yourself this question: \u201cWhat will visitors who convert receive?\u201d The answer will help you write a compelling headline. <\/p>\n\n\n\n The copy on your landing page should explain the value of your offer in a simple but compelling way. You can use bullet points to break up large chunks of text. <\/p>\n\n\n\n Don\u2019t forget to include keywords in your page title, header and text so that the page will be optimised for search engines and appear in common searches. <\/p>\n\n\n\n Adding these links lets visitors share a landing page with their connections on social networks, which increases the reach of your landing page beyond your network of followers and email subscribers. <\/p>\n\n\n\n This is where your visitors will enter their information in exchange for something, which helps convert them into viable sales leads. <\/p>\n\n\n\n Include an image that gives visitors an idea of what they\u2019ll receive. It also adds to the visual appeal of a landing page. <\/p>\n\n\n\n For ease of use, Managed WordPress Hosting<\/a> customers can simply add a new page to their Starter Site of choice and use the WordPress Block Editor to drag and drop the above elements into place. <\/p>\n\n\n\n <\/p>\n\n\n\n There are a few things you\u2019ll need to consider when creating a landing page that will convert. Here are three best practices to guide you. <\/p>\n\n\n\n You need to offer your visitors something in return for their information<\/a>. What this is, will depend on what business or service you offer on your website. If you\u2019re selling products, for example, visitors are more likely to convert if you offer them a discount on a future purchase. <\/p>\n\n\n\n A call to action (CTA) tells people what you want from them, such as signing up for your newsletter so you can grow your subscriber database. Make sure you add the CTA above the fold<\/a> (the top half of the screen), so visitors don\u2019t have to scroll to find it.<\/p>\n\n\n\n Someone who arrives on your landing page is probably here because they\u2019re looking for a solution to a problem. Focus on the benefits to a potential customer instead of listing all the features that your product or service offers.<\/p>\n\n\n\n <\/p>\n\n\n\n Once you\u2019ve created a landing page and identified your goal, people will need to find it. <\/p>\n\n\n\n There are a few simple ways you can drive traffic to your landing page: <\/p>\n\n\n\n Any personal information you collect has to be POPIA compliant. This means you\u2019ll need your visitor\u2019s consent before you can process any of their personal information<\/a>. For example, when a customer checks out on your online store and enters their email address, you need to ask for their permission before you can save it to your database to use for future marketing. Make sure all personal information you collect and keep is safe, and that your customers can access, correct or delete any of their data. You also need to give people the option to opt-out at any time. <\/p>\n\n\n\n
<\/p>\n\n\n\nHow to create a landing page<\/h2>\n\n\n\n
A headline<\/h3>\n\n\n\n
Concise copy<\/h3>\n\n\n\n
Relevant keywords<\/h3>\n\n\n\n
Social sharing buttons or links<\/h3>\n\n\n\n
The conversion form<\/h3>\n\n\n\n
An image<\/h3>\n\n\n\n
How to use a landing page<\/h2>\n\n\n\n
Offer something great<\/h3>\n\n\n\n
Add a clear call to action that sits above the fold<\/h3>\n\n\n\n
Focus on your benefits rather than features<\/h3>\n\n\n\n
Getting visitors to your landing page<\/h2>\n\n\n\n
\n
<\/li>\n<\/ul>\n\n\n\nPOPIA considerations<\/h2>\n\n\n\n
Now that you know what a landing page is and how you can use it for your business, consider using one of our Managed WordPress Starter Sites<\/a> to get started.<\/p>\n","protected":false,"plain":"\nWhat is a landing page?<\/h2>\n\n\n\n
<\/p>\n\n\n\nHow to create a landing page<\/h2>\n\n\n\n
A headline<\/h3>\n\n\n\n
Concise copy<\/h3>\n\n\n\n
Relevant keywords<\/h3>\n\n\n\n
Social sharing buttons or links<\/h3>\n\n\n\n
The conversion form<\/h3>\n\n\n\n
An image<\/h3>\n\n\n\n
How to use a landing page<\/h2>\n\n\n\n
Offer something great<\/h3>\n\n\n\n
Add a clear call to action that sits above the fold<\/h3>\n\n\n\n
Focus on your benefits rather than features<\/h3>\n\n\n\n
Getting visitors to your landing page<\/h2>\n\n\n\n
\n
<\/li>\n<\/ul>\n\n\n\nPOPIA considerations<\/h2>\n\n\n\n