{"id":11523,"date":"2023-04-25T14:13:22","date_gmt":"2023-04-25T12:13:22","guid":{"rendered":"https:\/\/xneelo.co.za\/insights\/?p=11523"},"modified":"2024-03-19T13:09:59","modified_gmt":"2024-03-19T11:09:59","slug":"how-a-family-business-grew-to-become-a-national-favourite","status":"publish","type":"post","link":"https:\/\/xneelo.co.za\/insights\/how-a-family-business-grew-to-become-a-national-favourite\/","title":{"rendered":"How a family business grew to become a national favourite"},"content":{"rendered":"\n
\n

Use the best people to grow your dream.<\/p>\n<\/blockquote>\n\n\n\n

The Terbodore<\/a> family coffee business started in 2004, on a farm in the KwaZulu-Natal Midlands. Today, the business is a thriving hub of caf\u00e9s, roasteries, retail products, and a dynamic website that unites them all.<\/p>\n\n\n\n

A family heritage rich in values<\/h2>\n\n\n\n

Michael Macaskill considers himself the steward of Terbodore Coffee, responsible for driving the company forward. He took over the family business in 2009, which until then had been operating out of a converted farm building in KwaZulu-Natal.<\/p>\n\n\n\n

\u201cAs a family, we have a deep understanding of coffee, food and design and our ultimate goal is to bring people together and create something that will connect nations and generations,\u201d explains Michael.

The instantly-recognisable company logo is a Great Dane, based on their original dog named Sultan. \u201cOur proud Great Danes are symbolic of everything we strive for \u2013 heritage, courage, patience and dependability.\u201d<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Thinking outside the coffee tin<\/h2>\n\n\n\n

Under Michael\u2019s stewardship, the company has evolved into a strong retail brand, with a flagship caf\u00e9 situated in the Franschhoek Valley. <\/p>\n\n\n\n

It was a learning journey that Michael says necessitated thinking a little outside the box. His advice for business owners on the same path is: \u201cThink differently. Have perseverance. Surround yourself with talented people and there are always lessons to be learned in failure.\u201d<\/p>\n\n\n\n

While the family business retains its strong sense of tradition, innovation remains key to growth. \u201cWe continue to explore the possibilities of coffee, providing high-quality, unique coffee products to our customers,\u201d explains Michael. <\/p>\n\n\n\n

\u201cOur goal is to create and to inspire. We want to be the leading creative coffee brand in the world. Designing an ecosystem of coffee-related businesses which push coffee boundaries.\u201d<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Leveraging the web to connect to customers<\/h2>\n\n\n\n

The Terbodore website serves to promote new products and specials, but it also has another unique purpose. \u201cOur website is a great way to engage directly with our audience,\u201d says Michael. \u201cOur coffee is used in many wholesale and retail outlets where we don\u2019t have direct interaction with people. Through our website we are able to engage directly.\u201d<\/p>\n\n\n\n

To maintain a trusted relationship with their audience, the business needed a hosting service that offered both security and reliability. <\/p>\n\n\n\n

\u201cOur web developers, Known Design, have a very select group of companies that they work with. They prioritise security and platform stability, and xneelo has always been the platform that they felt would be the best fit for us as a company,\u201d explains Michael.<\/p>\n\n\n\n

\u201cWe have always had great service and support from xneelo. The dashboard is easy to use and if there are any queries the xneelo team has always been there to help us.\u201d<\/em><\/p>\n\n\n\n

\n

As our website grew we needed to host it on a dedicated server. This allowed faster loading speeds and stability for our customers.<\/em><\/p>\n<\/blockquote>\n\n\n\n

Read more small business success stories here. <\/a><\/p>\n","protected":false,"plain":"\n

\n

Use the best people to grow your dream.<\/p>\n<\/blockquote>\n\n\n\n

The Terbodore<\/a> family coffee business started in 2004, on a farm in the KwaZulu-Natal Midlands. Today, the business is a thriving hub of caf\u00e9s, roasteries, retail products, and a dynamic website that unites them all.<\/p>\n\n\n\n

A family heritage rich in values<\/h2>\n\n\n\n

Michael Macaskill considers himself the steward of Terbodore Coffee, responsible for driving the company forward. He took over the family business in 2009, which until then had been operating out of a converted farm building in KwaZulu-Natal.<\/p>\n\n\n\n

\u201cAs a family, we have a deep understanding of coffee, food and design and our ultimate goal is to bring people together and create something that will connect nations and generations,\u201d explains Michael.

The instantly-recognisable company logo is a Great Dane, based on their original dog named Sultan. \u201cOur proud Great Danes are symbolic of everything we strive for \u2013 heritage, courage, patience and dependability.\u201d<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Thinking outside the coffee tin<\/h2>\n\n\n\n

Under Michael\u2019s stewardship, the company has evolved into a strong retail brand, with a flagship caf\u00e9 situated in the Franschhoek Valley. <\/p>\n\n\n\n

It was a learning journey that Michael says necessitated thinking a little outside the box. His advice for business owners on the same path is: \u201cThink differently. Have perseverance. Surround yourself with talented people and there are always lessons to be learned in failure.\u201d<\/p>\n\n\n\n

While the family business retains its strong sense of tradition, innovation remains key to growth. \u201cWe continue to explore the possibilities of coffee, providing high-quality, unique coffee products to our customers,\u201d explains Michael. <\/p>\n\n\n\n

\u201cOur goal is to create and to inspire. We want to be the leading creative coffee brand in the world. Designing an ecosystem of coffee-related businesses which push coffee boundaries.\u201d<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Leveraging the web to connect to customers<\/h2>\n\n\n\n

The Terbodore website serves to promote new products and specials, but it also has another unique purpose. \u201cOur website is a great way to engage directly with our audience,\u201d says Michael. \u201cOur coffee is used in many wholesale and retail outlets where we don\u2019t have direct interaction with people. Through our website we are able to engage directly.\u201d<\/p>\n\n\n\n

To maintain a trusted relationship with their audience, the business needed a hosting service that offered both security and reliability. <\/p>\n\n\n\n

\u201cOur web developers, Known Design, have a very select group of companies that they work with. They prioritise security and platform stability, and xneelo has always been the platform that they felt would be the best fit for us as a company,\u201d explains Michael.<\/p>\n\n\n\n

\u201cWe have always had great service and support from xneelo. The dashboard is easy to use and if there are any queries the xneelo team has always been there to help us.\u201d<\/em><\/p>\n\n\n\n

\n

As our website grew we needed to host it on a dedicated server. This allowed faster loading speeds and stability for our customers.<\/em><\/p>\n<\/blockquote>\n\n\n\n

Read more small business success stories here. <\/a><\/p>\n"},"excerpt":{"rendered":"

Use the best people to grow your dream. The Terbodore family coffee business started in 2004, on a farm in …<\/p>\n","protected":false},"author":7,"featured_media":11532,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"lsx_disable_title":"0","_searchwp_excluded":"","inline_featured_image":false,"footnotes":""},"categories":[1521],"tags":[2019,6564,6570,6567],"content_group":[6405,6396],"class_list":["post-11523","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-stories","tag-community","tag-self-managed-server-2","tag-terbodore","tag-xneelo-customer"],"acf":[],"yoast_head":"\nHow a family business grew to become a national favourite - xneelo Insights<\/title>\n<meta name=\"description\" content=\"xneelo customer Terbodore created a thriving hub of caf\u00e9s, roasteries, retail products, with a dynamic website that unites them all.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/xneelo.co.za\/insights\/how-a-family-business-grew-to-become-a-national-favourite\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How a family business grew to become a national favourite - 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