You\u2019ve got a business website, but how do you help potential customers find you online?<\/p>\n\n\n\n
For an entrepreneur, side-hustler or small business owner, differentiating yourself from all the other similar businesses out there \u2013 or even finding your audience \u2013 can seem impossible. But your drive and tenacity got you this far. You can use it to your advantage online. <\/p>\n\n\n\n
In this article, we let you in on a few tips and secrets on how to differentiate your online business from the rest. <\/p>\n\n\n\n
There is no one out there like you and that\u2019s one secret sauce that can\u2019t be replicated. Don\u2019t be afraid to be the face of your business. In a world where customers are always on the lookout for scams and phishing<\/a>, knowing exactly who is behind a business or product is a breath of fresh air and gives your credibility and trustworthiness an instant boost. <\/p>\n\n\n\n Just remember to be authentic and transparent. Share your journey and your story on your website\u2019s About page<\/a>. <\/p>\n\n\n\n Your business\u2019s branding (logos, colour scheme, fonts, etc.) should be universal. Your brand identity should be the same on your website, social media channels, business cards, and email signature. Social media is one of the biggest and most effective ways to market your business \u2013 but you have to do some research. <\/p>\n\n\n\n Do some digging around which social media channels your potential customers prefer, and look at their follower lists. Specifically, look for popular content creators and influencers who operate in your field. <\/p>\n\n\n\n Around 66% of social media users<\/a> are more likely to trust a brand reviewed or endorsed by content creators they follow on social media. If your budget allows, reach out to a few about a potential collaboration. <\/p>\n\n\n\n You can also follow their lead and share funny, educational or topical content relevant to your audience. And don\u2019t forget to engage with your followers! Respond to comments, like their posts, and hold contests and giveaways \u2013 show your audience it’s not just a one-sided channel and there are advantages to following you.<\/p>\n\n\n\n A positive experience is a great way to set your business apart from the competition. This can range from how your customers experience your website, to how you handle support and queries. <\/p>\n\n\n\n Make sure your website is easy to use and navigate, and features a few hidden treasures that will delight your customers. These can include:<\/p>\n\n\n\n Add a personalised touch where you can to help customers feel special. <\/p>\n\n\n\n Your value proposition \u2013 your product or service, is one of the main factors that sets you apart. Does your product or service fill the gap for what\u2019s missing in your customers\u2019 lives or solve a problem for them? Is it cheaper or more accessible than what\u2019s in the market? Don\u2019t be shy. Make this clear on your website\u2019s Home page and wherever you describe what and why you do what you do. What extra value do you provide for customers? Don\u2019t wait for them to find out \u2013 tell them! Just remember to be authentic and don\u2019t make promises you can\u2019t keep. <\/p>\n\n\n\n Attracting organic traffic (visitors who arrive at your website through unpaid, natural, and non-advertising means) is dependent on several factors including your website\u2019s performance, how often you post content, and how many other websites are linking to yours. Your Google ranking is another big contributing factor.<\/p>\n\n\n\n Here are some tips for building a strong online presence so Google gives your website a great ranking:<\/p>\n\n\n\n Remember that you are not on this journey alone. Ask for advice, reach out to your network and keep learning as you go. The more you adapt, adopt and improve, the more benefits you will see in the long term. <\/p>\n\n\n\n Want to read more website tips? Here are 5 website trends every SME should know.<\/a><\/p>\n","protected":false,"plain":"\n You\u2019ve got a business website, but how do you help potential customers find you online?<\/p>\n\n\n\n For an entrepreneur, side-hustler or small business owner, differentiating yourself from all the other similar businesses out there \u2013 or even finding your audience \u2013 can seem impossible. But your drive and tenacity got you this far. You can use it to your advantage online. <\/p>\n\n\n\n In this article, we let you in on a few tips and secrets on how to differentiate your online business from the rest. <\/p>\n\n\n\n There is no one out there like you and that\u2019s one secret sauce that can\u2019t be replicated. Don\u2019t be afraid to be the face of your business. In a world where customers are always on the lookout for scams and phishing<\/a>, knowing exactly who is behind a business or product is a breath of fresh air and gives your credibility and trustworthiness an instant boost. <\/p>\n\n\n\n Just remember to be authentic and transparent. Share your journey and your story on your website\u2019s About page<\/a>. <\/p>\n\n\n\n Your business\u2019s branding (logos, colour scheme, fonts, etc.) should be universal. Your brand identity should be the same on your website, social media channels, business cards, and email signature. Social media is one of the biggest and most effective ways to market your business \u2013 but you have to do some research. <\/p>\n\n\n\n Do some digging around which social media channels your potential customers prefer, and look at their follower lists. Specifically, look for popular content creators and influencers who operate in your field. <\/p>\n\n\n\n Around 66% of social media users<\/a> are more likely to trust a brand reviewed or endorsed by content creators they follow on social media. If your budget allows, reach out to a few about a potential collaboration. <\/p>\n\n\n\n You can also follow their lead and share funny, educational or topical content relevant to your audience. And don\u2019t forget to engage with your followers! Respond to comments, like their posts, and hold contests and giveaways \u2013 show your audience it's not just a one-sided channel and there are advantages to following you.<\/p>\n\n\n\n A positive experience is a great way to set your business apart from the competition. This can range from how your customers experience your website, to how you handle support and queries. <\/p>\n\n\n\n Make sure your website is easy to use and navigate, and features a few hidden treasures that will delight your customers. These can include:<\/p>\n\n\n\n Add a personalised touch where you can to help customers feel special. <\/p>\n\n\n\n Your value proposition \u2013 your product or service, is one of the main factors that sets you apart. Does your product or service fill the gap for what\u2019s missing in your customers\u2019 lives or solve a problem for them? Is it cheaper or more accessible than what\u2019s in the market? Don\u2019t be shy. Make this clear on your website\u2019s Home page and wherever you describe what and why you do what you do. What extra value do you provide for customers? Don\u2019t wait for them to find out \u2013 tell them! Just remember to be authentic and don\u2019t make promises you can\u2019t keep. <\/p>\n\n\n\n Attracting organic traffic (visitors who arrive at your website through unpaid, natural, and non-advertising means) is dependent on several factors including your website\u2019s performance, how often you post content, and how many other websites are linking to yours. Your Google ranking is another big contributing factor.<\/p>\n\n\n\n Here are some tips for building a strong online presence so Google gives your website a great ranking:<\/p>\n\n\n\n Remember that you are not on this journey alone. Ask for advice, reach out to your network and keep learning as you go. The more you adapt, adopt and improve, the more benefits you will see in the long term. <\/p>\n\n\n\nHave a clear brand identity<\/h2>\n\n\n\n
Even your website\u2019s domain name<\/a> should be linked to your business name and brand. You want your business to be instantly recognisable.\u00a0
Search for your perfect domain name here.<\/a><\/p>\n\n\n\nMaster social media<\/h2>\n\n\n\n
Set out to wow customers<\/h2>\n\n\n\n
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Be the next best thing<\/h2>\n\n\n\n
Use your website to increase traffic<\/h2>\n\n\n\n
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Leverage your personal brand<\/h2>\n\n\n\n
Have a clear brand identity<\/h2>\n\n\n\n
Even your website\u2019s domain name<\/a> should be linked to your business name and brand. You want your business to be instantly recognisable.\u00a0
Search for your perfect domain name here.<\/a><\/p>\n\n\n\nMaster social media<\/h2>\n\n\n\n
Set out to wow customers<\/h2>\n\n\n\n
\n
Be the next best thing<\/h2>\n\n\n\n
Use your website to increase traffic<\/h2>\n\n\n\n
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