{"id":4049,"date":"2018-10-20T10:47:41","date_gmt":"2018-10-20T10:47:41","guid":{"rendered":"https:\/\/hetzner.co.za\/insights\/how-an-e-commerce-site-makes-their-customers-smile\/"},"modified":"2022-09-19T10:42:00","modified_gmt":"2022-09-19T08:42:00","slug":"how-an-e-commerce-site-makes-their-customers-smile","status":"publish","type":"post","link":"https:\/\/xneelo.co.za\/insights\/how-an-e-commerce-site-makes-their-customers-smile\/","title":{"rendered":"How an e-commerce site makes their customers smile"},"content":{"rendered":"<p><a href=\"https:\/\/www.onedayonly.co.za\/\"><span style=\"font-weight: 400;\">OneDayOnly<\/span><\/a><span style=\"font-weight: 400;\"> is a 24-hour e-commerce site where deals are available for one day, only. They sell a range of electronics, gadgets, cosmetics and sport and lifestyle items at the lowest price in South Africa, with limited stock for a limited time. In their own words: \u201cWe get hold of a product, slash its price and then offer it for OneDayOnly. You&#8217;ve got 24 hours to take advantage of our generosity and then the deal is gone forever. Sad, but true.\u201d<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Start-up success<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">OneDayOnly started in 2010 as a 100% self-funded start-up. The two founders set up shop in Johannesburg and Cape Town to handle the dispatches. They now have a dedicated head office in Cape Town, including a team of buyers who liaise with international brands every day to secure more deals.<\/span><\/p>\n<p><span class=\"quotable\" style=\"font-weight: 400;\">\u201cOneDayOnly offers our customers all the things they want to buy at a fraction of the cost they&#8217;d normally pay. We make the world a better place by simultaneously putting smiles on their faces and saving them money.\u201d<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Big brand personality<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u201cWhat makes OneDayOnly special? The people. What makes it unique? The fact that our deals are only ever available for one day &#8211; miss it and miss out. That, and the prices are unbeatable,\u201d says Stefan Coetzer, IT Manager. \u201cA big part of the company\u2019s success is that we have such an entertaining brand personality, so there&#8217;s a reason to visit<\/span><a href=\"http:\/\/onedayonly.co.za\"> <span style=\"font-weight: 400;\">onedayonly.co.za<\/span><\/a><span style=\"font-weight: 400;\"> every day.\u201d<\/span><\/p>\n<p><a href=\"https:\/\/xneelo.co.za\/insights\/wp-content\/uploads\/2018\/10\/Hetzner_OneDayOnly_090.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-3923\" src=\"https:\/\/xneelo.co.za\/insights\/wp-content\/uploads\/2018\/10\/Hetzner_OneDayOnly_090-1024x682.jpg\" alt=\"\" width=\"640\" height=\"426\" \/><\/a><\/p>\n<h3><span style=\"font-weight: 400;\">Resilient hosting<\/span><\/h3>\n<div class=\"c-message_kit__gutter\">\n<div class=\"c-message_kit__gutter__right\" data-qa=\"message_content\">\n<div class=\"c-message_kit__blocks c-message_kit__blocks--rich_text\">\n<div class=\"c-message__message_blocks c-message__message_blocks--rich_text\">\n<div class=\"p-block_kit_renderer\" data-qa=\"block-kit-renderer\">\n<div class=\"p-block_kit_renderer__block_wrapper p-block_kit_renderer__block_wrapper--first\">\n<div class=\"p-rich_text_block\" dir=\"auto\">\n<div class=\"p-rich_text_section\">With such a refreshing brand identity and so many great deals, it\u2019s no wonder OneDayOnly is such a success.\u00a0 With a rapidly growing nationwide audience and time-sensitive sales window, their hosting requirement focused on a solution that could withstand surges of high traffic volume, alongside a resilient technical backbone.<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u201cOur website <\/span><i><span style=\"font-weight: 400;\">is<\/span><\/i><span style=\"font-weight: 400;\"> our company. So we chose our hosting partner carefully\u2026 We started making use of xneelo&#8217;s services in 2012, because of the reputation they already had at the time. We\u2019ve been with them from the start, and we have no intention of leaving.\u201d<\/span><\/p>\n<div class=\"credit\">Photography: Mike Rose<\/div>\n","protected":false,"plain":"<a href=\"https:\/\/www.onedayonly.co.za\/\"><span >OneDayOnly<\/span><\/a><span > is a 24-hour e-commerce site where deals are available for one day, only. They sell a range of electronics, gadgets, cosmetics and sport and lifestyle items at the lowest price in South Africa, with limited stock for a limited time. In their own words: \u201cWe get hold of a product, slash its price and then offer it for OneDayOnly. You've got 24 hours to take advantage of our generosity and then the deal is gone forever. Sad, but true.\u201d<\/span>\r\n<h3><span >Start-up success<\/span><\/h3>\r\n<span >OneDayOnly started in 2010 as a 100% self-funded start-up. The two founders set up shop in Johannesburg and Cape Town to handle the dispatches. They now have a dedicated head office in Cape Town, including a team of buyers who liaise with international brands every day to secure more deals.<\/span>\r\n\r\n<span class=\"quotable\" >\u201cOneDayOnly offers our customers all the things they want to buy at a fraction of the cost they'd normally pay. We make the world a better place by simultaneously putting smiles on their faces and saving them money.\u201d<\/span>\r\n<h3><span >Big brand personality<\/span><\/h3>\r\n<span >\u201cWhat makes OneDayOnly special? The people. What makes it unique? The fact that our deals are only ever available for one day - miss it and miss out. That, and the prices are unbeatable,\u201d says Stefan Coetzer, IT Manager. \u201cA big part of the company\u2019s success is that we have such an entertaining brand personality, so there's a reason to visit<\/span><a href=\"http:\/\/onedayonly.co.za\"> <span >onedayonly.co.za<\/span><\/a><span > every day.\u201d<\/span>\r\n\r\n<a href=\"https:\/\/xneelo.co.za\/insights\/wp-content\/uploads\/2018\/10\/Hetzner_OneDayOnly_090.jpg\"><img class=\"aligncenter size-large wp-image-3923\" src=\"https:\/\/xneelo.co.za\/insights\/wp-content\/uploads\/2018\/10\/Hetzner_OneDayOnly_090-1024x682.jpg\" alt=\"\" width=\"640\" height=\"426\" \/><\/a>\r\n<h3><span >Resilient hosting<\/span><\/h3>\r\n<div class=\"c-message_kit__gutter\">\r\n<div class=\"c-message_kit__gutter__right\" data-qa=\"message_content\">\r\n<div class=\"c-message_kit__blocks c-message_kit__blocks--rich_text\">\r\n<div class=\"c-message__message_blocks c-message__message_blocks--rich_text\">\r\n<div class=\"p-block_kit_renderer\" data-qa=\"block-kit-renderer\">\r\n<div class=\"p-block_kit_renderer__block_wrapper p-block_kit_renderer__block_wrapper--first\">\r\n<div class=\"p-rich_text_block\" dir=\"auto\">\r\n<div class=\"p-rich_text_section\">With such a refreshing brand identity and so many great deals, it\u2019s no wonder OneDayOnly is such a success.\u00a0 With a rapidly growing nationwide audience and time-sensitive sales window, their hosting requirement focused on a solution that could withstand surges of high traffic volume, alongside a resilient technical backbone.<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n&nbsp;\r\n\r\n<span >\u201cOur website <\/span><i><span >is<\/span><\/i><span > our company. So we chose our hosting partner carefully\u2026 We started making use of xneelo's services in 2012, because of the reputation they already had at the time. We\u2019ve been with them from the start, and we have no intention of leaving.\u201d<\/span>\r\n<div class=\"credit\">Photography: Mike Rose<\/div>"},"excerpt":{"rendered":"<p>OneDayOnly is a 24-hour e-commerce site where deals are available for one day, only. They sell a range of electronics, &#8230;<\/p>\n","protected":false},"author":7,"featured_media":3963,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"lsx_disable_title":"0","_searchwp_excluded":"","inline_featured_image":false,"footnotes":""},"categories":[1521],"tags":[1983,1987,1985],"content_group":[6390,6396],"class_list":["post-4049","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-stories","tag-consumer","tag-e-commerce","tag-retail"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How an e-commerce site makes their customers smile - xneelo Insights<\/title>\n<meta name=\"description\" content=\"OneDayOnly is a 24-hour e-commerce site where deals are available for one day, only. They sell a range of electronics, gadgets, cosmetics and sport and\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/xneelo.co.za\/insights\/how-an-e-commerce-site-makes-their-customers-smile\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How an e-commerce site makes their customers smile - xneelo Insights\" \/>\n<meta property=\"og:description\" content=\"OneDayOnly is a 24-hour e-commerce site where deals are available for one day, only. 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