{"id":4793,"date":"2019-03-05T12:33:11","date_gmt":"2019-03-05T12:33:11","guid":{"rendered":"https:\/\/hetzner.co.za\/insights\/?p=4793"},"modified":"2024-04-24T16:18:06","modified_gmt":"2024-04-24T14:18:06","slug":"how-an-advertising-award-rewards-creativity","status":"publish","type":"post","link":"https:\/\/xneelo.co.za\/insights\/how-an-advertising-award-rewards-creativity\/","title":{"rendered":"How an advertising award rewards creativity"},"content":{"rendered":"<p><span class=\"quotable\" style=\"font-weight: 400;\">\u201cThe ultimate goal of the Loeries is to improve the quality of the communication that everyone experiences as part of their daily lives.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The Loeries<\/span><span style=\"font-weight: 400;\"> celebrated their 40th anniversary this year. The awards began as a way to&nbsp;<\/span>reward television advertising in South Africa \u2013 a new and exciting innovation in the late&nbsp;<span style=\"font-weight: 400;\">1970s. \u201c<\/span><span style=\"font-weight: 400;\">Forty years later, the Loeries has evolved into the creative benchmark for brand&nbsp;<\/span>communication across Africa and the Middle East,\u201d explains Andrew Human, CEO at the&nbsp;<span style=\"font-weight: 400;\">Loeries. <\/span><span style=\"font-weight: 400;\">And it\u2019s much bigger than TV now: every point where a brand interacts with people&nbsp;<\/span>is analysed \u2013 traditional categories like film, print and radio but also areas like digital,&nbsp;<span style=\"font-weight: 400;\">design, music videos, architecture, live events, PR, shared value, and service design.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Fostering creative excellence<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u201cOur core purpose is to recognise, reward, inspire and foster creative excellence in the&nbsp;<\/span>advertising and brand communication industry,\u201d says Andrew Human. As the only measure&nbsp;<span style=\"font-weight: 400;\">that focuses on Africa and the Middle East, the Loeries carry quite a responsibility to the&nbsp;<\/span>industry. \u201cMore than just maintaining the status quo, advertising has the ability to lead society&nbsp;<span style=\"font-weight: 400;\">in terms of our social norms and attitudes, and I believe a major purpose of the Loeries is to&nbsp;<\/span>inspire and reward communication that positively changes social perceptions.\u201d<\/p>\n<p><span style=\"font-weight: 400;\">A not-for-profit independent association since 2005, the sole purpose of the Loeries is to&nbsp;<\/span>raise the standard of advertising and brand communication. Part of this is through helping&nbsp;<span style=\"font-weight: 400;\">young talented learners with the Creative Future Scholarship. \u201cCreative minds are the&nbsp;<\/span>lifeblood of our industry and these young minds are our future leaders,\u201d says Human.<\/p>\n<h3><span style=\"font-weight: 400;\">The changing digital landscape<\/span><\/h3>\n<p><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">\u201cBroadband has changed every aspect of our online communications,\u201d Human explains. \u201cWe actually used to receive VHS cassettes and DVDs in the mail (along with cheques), and now virtually every exchange we do is digital. Keeping abreast with this shift is key to our continued success, especially as we engage with new markets across the continent.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A big part of that is their website \u2013 hosted by xneelo. \u201cOur website is truly our primary access point,\u201d Human explains. \u201cEvery communication, across all media \u2013 even one-on-one conversations \u2013 leads to our website. Every transaction is managed via our website, from simple information sharing, through entry, to delegate registration and the online archive of our winners showcased since 1978.\u201d The website is hosted on a self-managed server because of the complexity of its database. The Loeries runs off its own bespoke software, running very complex databases 24 hours a day, 365 days a year. \u201cWe constantly update the server,\u201d explains Human, \u201cand this solution allows us the independence we need.\u201d<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">A strong hosting partner<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Choosing xneelo as a hosting partner was a strategic move. \u201cWe\u2019ve been partnered with xneelo since 2005 when I started at the Loeries,\u201d says Human. \u201cI knew that our website would become a core component of our business and wanted to ensure we had a strong hosting partner \u2013 a decision which has proven to be very rewarding.\u201d<\/span><\/p>\n<p><span class=\"quotable\" style=\"font-weight: 400;\">\u201cThe xneelo team have always been incredibly supportive throughout our relationship \u2013 quietly there whenever we need them. I could not ask for more if I tried.\u201d<\/span><\/p>\n","protected":false,"plain":"<span class=\"quotable\" >\u201cThe ultimate goal of the Loeries is to improve the quality of the communication that everyone experiences as part of their daily lives.\u201d<\/span>\n\n<span >The Loeries<\/span><span > celebrated their 40th anniversary this year. The awards began as a way to&nbsp;<\/span>reward television advertising in South Africa \u2013 a new and exciting innovation in the late&nbsp;<span >1970s. \u201c<\/span><span >Forty years later, the Loeries has evolved into the creative benchmark for brand&nbsp;<\/span>communication across Africa and the Middle East,\u201d explains Andrew Human, CEO at the&nbsp;<span >Loeries. <\/span><span >And it\u2019s much bigger than TV now: every point where a brand interacts with people&nbsp;<\/span>is analysed \u2013 traditional categories like film, print and radio but also areas like digital,&nbsp;<span >design, music videos, architecture, live events, PR, shared value, and service design.<\/span>\n<h3><span >Fostering creative excellence<\/span><\/h3>\n<span >\u201cOur core purpose is to recognise, reward, inspire and foster creative excellence in the&nbsp;<\/span>advertising and brand communication industry,\u201d says Andrew Human. As the only measure&nbsp;<span >that focuses on Africa and the Middle East, the Loeries carry quite a responsibility to the&nbsp;<\/span>industry. \u201cMore than just maintaining the status quo, advertising has the ability to lead society&nbsp;<span >in terms of our social norms and attitudes, and I believe a major purpose of the Loeries is to&nbsp;<\/span>inspire and reward communication that positively changes social perceptions.\u201d\n\n<span >A not-for-profit independent association since 2005, the sole purpose of the Loeries is to&nbsp;<\/span>raise the standard of advertising and brand communication. Part of this is through helping&nbsp;<span >young talented learners with the Creative Future Scholarship. \u201cCreative minds are the&nbsp;<\/span>lifeblood of our industry and these young minds are our future leaders,\u201d says Human.\n<h3><span >The changing digital landscape<\/span><\/h3>\n<span >\n<\/span><span >\u201cBroadband has changed every aspect of our online communications,\u201d Human explains. \u201cWe actually used to receive VHS cassettes and DVDs in the mail (along with cheques), and now virtually every exchange we do is digital. Keeping abreast with this shift is key to our continued success, especially as we engage with new markets across the continent.\u201d<\/span>\n\n<span >A big part of that is their website \u2013 hosted by xneelo. \u201cOur website is truly our primary access point,\u201d Human explains. \u201cEvery communication, across all media \u2013 even one-on-one conversations \u2013 leads to our website. Every transaction is managed via our website, from simple information sharing, through entry, to delegate registration and the online archive of our winners showcased since 1978.\u201d The website is hosted on a self-managed server because of the complexity of its database. The Loeries runs off its own bespoke software, running very complex databases 24 hours a day, 365 days a year. \u201cWe constantly update the server,\u201d explains Human, \u201cand this solution allows us the independence we need.\u201d<\/span>\n<h3><span >A strong hosting partner<\/span><\/h3>\n<span >Choosing xneelo as a hosting partner was a strategic move. \u201cWe\u2019ve been partnered with xneelo since 2005 when I started at the Loeries,\u201d says Human. \u201cI knew that our website would become a core component of our business and wanted to ensure we had a strong hosting partner \u2013 a decision which has proven to be very rewarding.\u201d<\/span>\n\n<span class=\"quotable\" >\u201cThe xneelo team have always been incredibly supportive throughout our relationship \u2013 quietly there whenever we need them. I could not ask for more if I tried.\u201d<\/span>"},"excerpt":{"rendered":"<p>\u201cThe ultimate goal of the Loeries is to improve the quality of the communication that everyone experiences as part of &#8230;<\/p>\n","protected":false},"author":7,"featured_media":4799,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"lsx_disable_title":"0","_searchwp_excluded":"","inline_featured_image":false,"footnotes":""},"categories":[1521],"tags":[],"content_group":[6390,6396],"class_list":["post-4793","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-stories"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How an advertising award rewards creativity - xneelo Insights<\/title>\n<meta name=\"description\" content=\"\u201cThe ultimate goal of the Loeries is to improve the quality of the communication that everyone experiences as part of their daily lives.\u201d The Loeries\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/xneelo.co.za\/insights\/how-an-advertising-award-rewards-creativity\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How an advertising award rewards creativity - 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