{"id":5652,"date":"2019-11-05T15:05:58","date_gmt":"2019-11-05T13:05:58","guid":{"rendered":"https:\/\/xneelo.co.za\/insights\/?p=5652"},"modified":"2024-04-17T13:13:42","modified_gmt":"2024-04-17T11:13:42","slug":"how-a-digital-disruptor-builds-online-communities","status":"publish","type":"post","link":"https:\/\/xneelo.co.za\/insights\/how-a-digital-disruptor-builds-online-communities\/","title":{"rendered":"How a digital disruptor builds online communities"},"content":{"rendered":"<p><span class=\"quotable\" style=\"font-weight: 400;\">\u201cBlue Heart Communities provide&nbsp; platforms for community related issues and upliftment. We offer a space that gives people a voice in a safe and controlled environment.\u201d<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Platforms for community upliftment<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">UPMRKT is a digital agency that focuses on community development. \u201cOur business evolved over the years to offer website, e-commerce, marketing and consulting to provide a 360 service offering,\u201d explains Gustav Penny, the co-founder of <\/span><a href=\"https:\/\/upmrkt.co\/\"><span style=\"font-weight: 400;\">UPMRKT<\/span><\/a><span style=\"font-weight: 400;\"> and Blue Heart Communities. \u201cOur key focus is now mainly community development which falls under our umbrella brand called <\/span><a href=\"https:\/\/blueheart.africa\"><span style=\"font-weight: 400;\">Blue Heart Communities<\/span><\/a><span style=\"font-weight: 400;\">. We have set up over 150 community Facebook groups nationwide.\u201d&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Their biggest group is <\/span><a href=\"https:\/\/ilovefourways.co.za\"><span style=\"font-weight: 400;\">I Love Fourways<\/span><\/a><span style=\"font-weight: 400;\"> with over 60,000 members. These groups are moderated by a team of almost 70 moderators. Blue Heart Communities are the strongest compilation of Facebook neighbourhood communities in South Africa. \u201cThese groups, founded on integrity and experience, are the leading source of trustworthy live information and community involvement,\u201d says Gustav.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5691\" src=\"https:\/\/xneelo.co.za\/insights\/wp-content\/uploads\/2019\/11\/M16A6467.jpg\" alt=\"\" width=\"1280\" height=\"853\" srcset=\"https:\/\/xneelo.co.za\/insights\/wp-content\/uploads\/2019\/11\/M16A6467.jpg 1280w, https:\/\/xneelo.co.za\/insights\/wp-content\/uploads\/2019\/11\/M16A6467-711x474.jpg 711w, https:\/\/xneelo.co.za\/insights\/wp-content\/uploads\/2019\/11\/M16A6467-768x512.jpg 768w, https:\/\/xneelo.co.za\/insights\/wp-content\/uploads\/2019\/11\/M16A6467-1024x682.jpg 1024w, https:\/\/xneelo.co.za\/insights\/wp-content\/uploads\/2019\/11\/M16A6467-600x400.jpg 600w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/p>\n<h2><span style=\"font-weight: 400;\">Always innovating<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u201cWhat sets UPMRKT apart is that we always have our finger on the pulse with technology \u2013 we think of ourselves as digital disruptors,\u201d says Gustav. <span class=\"quotable\">\u201cWe\u2019re a dynamic team and pride ourselves on staying on top by providing turnkey solutions for our customers and website audiences.\u201d<\/span><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Gustav\u2019s most helpful advice was given to him by his father: \u201cNever, never, never give up!\u201d<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Improving day-to-day living<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u201cOur websites are our driving tools to reach new customers and to provide factual information to improve day-to-day living,\u201d says Gustav.<\/span><\/p>\n<p><span class=\"quotable\" style=\"font-weight: 400;\">\u201cWe have used multiple services from xneelo from standard hosting package to managed dedicated servers. Xneelo has always been available to handle all our support requests: it\u2019s been nice to see the company grow from strength to strength.\u201d<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n","protected":false,"plain":"<span class=\"quotable\" >\u201cBlue Heart Communities provide&nbsp; platforms for community related issues and upliftment. We offer a space that gives people a voice in a safe and controlled environment.\u201d<\/span>\n<h2><span >Platforms for community upliftment<\/span><\/h2>\n<span >UPMRKT is a digital agency that focuses on community development. \u201cOur business evolved over the years to offer website, e-commerce, marketing and consulting to provide a 360 service offering,\u201d explains Gustav Penny, the co-founder of <\/span><a href=\"https:\/\/upmrkt.co\/\"><span >UPMRKT<\/span><\/a><span > and Blue Heart Communities. \u201cOur key focus is now mainly community development which falls under our umbrella brand called <\/span><a href=\"https:\/\/blueheart.africa\"><span >Blue Heart Communities<\/span><\/a><span >. We have set up over 150 community Facebook groups nationwide.\u201d&nbsp;<\/span>\n\n<span >Their biggest group is <\/span><a href=\"https:\/\/ilovefourways.co.za\"><span >I Love Fourways<\/span><\/a><span > with over 60,000 members. These groups are moderated by a team of almost 70 moderators. Blue Heart Communities are the strongest compilation of Facebook neighbourhood communities in South Africa. \u201cThese groups, founded on integrity and experience, are the leading source of trustworthy live information and community involvement,\u201d says Gustav.<\/span>\n\n<img class=\"aligncenter size-full wp-image-5691\" src=\"https:\/\/xneelo.co.za\/insights\/wp-content\/uploads\/2019\/11\/M16A6467.jpg\" alt=\"\" width=\"1280\" height=\"853\">\n<h2><span >Always innovating<\/span><\/h2>\n<span >\u201cWhat sets UPMRKT apart is that we always have our finger on the pulse with technology \u2013 we think of ourselves as digital disruptors,\u201d says Gustav. <span class=\"quotable\">\u201cWe\u2019re a dynamic team and pride ourselves on staying on top by providing turnkey solutions for our customers and website audiences.\u201d<\/span><\/span>\n\n<span >Gustav\u2019s most helpful advice was given to him by his father: \u201cNever, never, never give up!\u201d<\/span>\n<h2><span >Improving day-to-day living<\/span><\/h2>\n<span >\u201cOur websites are our driving tools to reach new customers and to provide factual information to improve day-to-day living,\u201d says Gustav.<\/span>\n\n<span class=\"quotable\" >\u201cWe have used multiple services from xneelo from standard hosting package to managed dedicated servers. Xneelo has always been available to handle all our support requests: it\u2019s been nice to see the company grow from strength to strength.\u201d<\/span><span >\n<\/span>"},"excerpt":{"rendered":"<p>\u201cBlue Heart Communities provide&nbsp; platforms for community related issues and upliftment. We offer a space that gives people a voice &#8230;<\/p>\n","protected":false},"author":7,"featured_media":5676,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"lsx_disable_title":"0","_searchwp_excluded":"","inline_featured_image":false,"footnotes":""},"categories":[1521],"tags":[],"content_group":[6390,6396],"class_list":["post-5652","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-stories"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How a digital disruptor builds online communities - xneelo Insights<\/title>\n<meta name=\"description\" content=\"\u201cBlue Heart Communities provide&nbsp; platforms for community related issues and upliftment. We offer a space that gives people a voice in a safe and\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/xneelo.co.za\/insights\/how-a-digital-disruptor-builds-online-communities\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How a digital disruptor builds online communities - xneelo Insights\" \/>\n<meta property=\"og:description\" content=\"\u201cBlue Heart Communities provide&nbsp; platforms for community related issues and upliftment. We offer a space that gives people a voice in a safe and\" \/>\n<meta property=\"og:url\" content=\"https:\/\/xneelo.co.za\/insights\/how-a-digital-disruptor-builds-online-communities\/\" \/>\n<meta property=\"og:site_name\" content=\"xneelo Insights\" \/>\n<meta property=\"article:published_time\" content=\"2019-11-05T13:05:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-17T11:13:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/xneelo.co.za\/insights\/wp-content\/uploads\/2019\/11\/IMG_0416.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"853\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"xneelo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"xneelo\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/xneelo.co.za\\\/insights\\\/how-a-digital-disruptor-builds-online-communities\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/xneelo.co.za\\\/insights\\\/how-a-digital-disruptor-builds-online-communities\\\/\"},\"author\":{\"name\":\"xneelo\",\"@id\":\"https:\\\/\\\/xneelo.co.za\\\/insights\\\/#\\\/schema\\\/person\\\/4dfc02fe8d6d8e88e36372311efeab20\"},\"headline\":\"How a digital disruptor builds online communities\",\"datePublished\":\"2019-11-05T13:05:58+00:00\",\"dateModified\":\"2024-04-17T11:13:42+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/xneelo.co.za\\\/insights\\\/how-a-digital-disruptor-builds-online-communities\\\/\"},\"wordCount\":288,\"publisher\":{\"@id\":\"https:\\\/\\\/xneelo.co.za\\\/insights\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/xneelo.co.za\\\/insights\\\/how-a-digital-disruptor-builds-online-communities\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/xneelo.co.za\\\/insights\\\/wp-content\\\/uploads\\\/2019\\\/11\\\/IMG_0416.jpg\",\"articleSection\":[\"Customer Stories\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/xneelo.co.za\\\/insights\\\/how-a-digital-disruptor-builds-online-communities\\\/\",\"url\":\"https:\\\/\\\/xneelo.co.za\\\/insights\\\/how-a-digital-disruptor-builds-online-communities\\\/\",\"name\":\"How a digital disruptor builds online communities - xneelo Insights\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/xneelo.co.za\\\/insights\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/xneelo.co.za\\\/insights\\\/how-a-digital-disruptor-builds-online-communities\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/xneelo.co.za\\\/insights\\\/how-a-digital-disruptor-builds-online-communities\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/xneelo.co.za\\\/insights\\\/wp-content\\\/uploads\\\/2019\\\/11\\\/IMG_0416.jpg\",\"datePublished\":\"2019-11-05T13:05:58+00:00\",\"dateModified\":\"2024-04-17T11:13:42+00:00\",\"description\":\"\u201cBlue Heart Communities provide&nbsp; platforms for community related issues and upliftment. 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