{"id":6007,"date":"2020-01-23T12:58:25","date_gmt":"2020-01-23T10:58:25","guid":{"rendered":"https:\/\/xneelo.co.za\/insights\/?p=6007"},"modified":"2024-04-12T16:08:38","modified_gmt":"2024-04-12T14:08:38","slug":"avoid-common-wordpress-mistakes","status":"publish","type":"post","link":"https:\/\/xneelo.co.za\/insights\/avoid-common-wordpress-mistakes\/","title":{"rendered":"How to avoid the most common WordPress mistakes"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">WordPress is a user-friendly platform, but like any tool, it does require a certain level of degree of knowledge to use effectively and avoid mistakes. Common WordPress mistakes can happen while trying to customise a theme, configure a plugin, or editing custom code. These mistakes depend on what type of website you&#8217;re trying to create, how familiar and comfortable you are with the tools you&#8217;re using, and even the task you&#8217;re attempting to perform.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">WordPress is a great platform for small business owners. It\u2019s simple to learn and to use it, and can help you build a sophisticated website that will grow with your brand. But if you don\u2019t understand it, it\u2019s easy to make beginners\u2019 mistakes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are some tips to avoid the most common mistakes new WordPress users make.<\/span><\/p>\n<h2>1. Know the difference between <a style=\"color: #333d51;\" href=\"https:\/\/wordpress.com\/\">WordPress.com<\/a> and <a style=\"color: #333d51;\" href=\"https:\/\/wordpress.org\/\">WordPress.org<\/a><\/h2>\n<p><span style=\"font-weight: 400;\">Although they appear similar, <\/span><a href=\"https:\/\/wordpress.com\/\"><span style=\"font-weight: 400;\">WordPress.com<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a href=\"https:\/\/wordpress.org\/\"><span style=\"font-weight: 400;\">WordPress.org<\/span><\/a><span style=\"font-weight: 400;\"> (also known as self-hosted WordPress) are very different. Knowing this is key to choosing which platform is best for you.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">WordPress.com is a hosted website-building platform \u2013 that means your website lives on their domain. When you sign up for an account, you don\u2019t need a hosting provider or a registered domain:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-12409\" src=\"https:\/\/xneelo.co.za\/insights\/wp-content\/uploads\/2020\/01\/wordpress-com-screenshot-758x474.jpg\" alt=\"common WordPress mistakes\" width=\"758\" height=\"474\" srcset=\"https:\/\/xneelo.co.za\/insights\/wp-content\/uploads\/2020\/01\/wordpress-com-screenshot-758x474.jpg 758w, https:\/\/xneelo.co.za\/insights\/wp-content\/uploads\/2020\/01\/wordpress-com-screenshot-1024x640.jpg 1024w, https:\/\/xneelo.co.za\/insights\/wp-content\/uploads\/2020\/01\/wordpress-com-screenshot-380x237.jpg 380w, https:\/\/xneelo.co.za\/insights\/wp-content\/uploads\/2020\/01\/wordpress-com-screenshot-768x480.jpg 768w, https:\/\/xneelo.co.za\/insights\/wp-content\/uploads\/2020\/01\/wordpress-com-screenshot.jpg 1200w\" sizes=\"auto, (max-width: 758px) 100vw, 758px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">However, WordPress.com has many restrictions and limitations. For instance, you can\u2019t use most plugins without upgrading to a paid account. This can seriously limit your site\u2019s functionality and long-term potential.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Additionally, your site may have to display WordPress ads, and the free domains include branding (as in <\/span><i><span style=\"font-weight: 400;\">mysite.wordpress.com<\/span><\/i><span style=\"font-weight: 400;\">). These features don\u2019t look very professional.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Self-hosted WordPress gives you complete control over your content. <\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-12412\" src=\"https:\/\/xneelo.co.za\/insights\/wp-content\/uploads\/2020\/01\/wordpress-com-screenshot-2-758x474.png\" alt=\"common WordPress mistakes\" width=\"758\" height=\"474\" srcset=\"https:\/\/xneelo.co.za\/insights\/wp-content\/uploads\/2020\/01\/wordpress-com-screenshot-2-758x474.png 758w, https:\/\/xneelo.co.za\/insights\/wp-content\/uploads\/2020\/01\/wordpress-com-screenshot-2-1024x640.png 1024w, https:\/\/xneelo.co.za\/insights\/wp-content\/uploads\/2020\/01\/wordpress-com-screenshot-2-380x237.png 380w, https:\/\/xneelo.co.za\/insights\/wp-content\/uploads\/2020\/01\/wordpress-com-screenshot-2-768x480.png 768w, https:\/\/xneelo.co.za\/insights\/wp-content\/uploads\/2020\/01\/wordpress-com-screenshot-2.png 1200w\" sizes=\"auto, (max-width: 758px) 100vw, 758px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Although you\u2019ll have to find and pay for a web host, this also means you get to <\/span><a href=\"https:\/\/xneelo.co.za\/wordpress-hosting\/\"><span style=\"font-weight: 400;\">choose a quality WordPress hosting provider<\/span><\/a><span style=\"font-weight: 400;\"> rather than settling for default service. This will offer you better performance, security, and support.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">2. Select a professionally developed theme<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">WordPress themes influence your site\u2019s appearance, but can also affect its functionality. While there are many free themes, premium options provide more advanced features, such as additional customisation options, demo content, and more.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When choosing a theme, there are a few elements to consider:<\/span><\/p>\n<ul>\n<li><b>Responsive design.<\/b><span style=\"font-weight: 400;\"> This means your website will adjust to fit the screen size of the device it\u2019s displayed on. Having a mobile-friendly site is standard these days, so this is essential.<\/span><\/li>\n<\/ul>\n<ul>\n<li><strong>Regular updates.<\/strong><span style=\"font-weight: 400;\"> It\u2019s important to look for themes that are well\u2013maintained by their developers. A \u2018Last Updated\u2019 date that is less than six months ago is usually a good sign.<\/span><\/li>\n<\/ul>\n<ul>\n<li><strong>Minimal plugin requirements.<\/strong><span style=\"font-weight: 400;\"> Avoid themes that require multiple companion plugins.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">There are many online marketplaces where you can buy premium themes. It\u2019s wise to read user reviews before purchasing, so you can make an informed decision. You may also want to look for sellers that offer a money-back guarantee, in case you\u2019re not satisfied with the theme.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">3. Don\u2019t ignore website performance<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">How fast your website loads influence your visitors\u2019 and search engines\u2019 perceptions of it. Optimising for performance can help decrease your bounce rate and improve your search engine rankings.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So how do you do it? You can improve your site\u2019s performance by:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Choosing a reliable <\/span><a href=\"https:\/\/xneelo.co.za\/insights\/3-things-small-business-owners-need-to-know-about-wordpress-web-hosting\/?loggedin=1\"><span style=\"font-weight: 400;\">WordPress hosting provider<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Compressing your image files with a plugin such as <\/span><a href=\"https:\/\/wordpress.org\/plugins\/ewww-image-optimizer\/\"><span style=\"font-weight: 400;\">EWWW Image Optimizer<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Using a <\/span><a href=\"https:\/\/wordpress.org\/plugins\/w3-total-cache\/\"><span style=\"font-weight: 400;\">WordPress caching plugin<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Installing <\/span><a href=\"https:\/\/xneelo.co.za\/insights\/5-essential-plugins-for-wordpress-users\/?loggedin=1\"><span style=\"font-weight: 400;\">as few plugins as possible<\/span><\/a><span style=\"font-weight: 400;\">, as too many can bloat your site and slow it down<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">To test your site\u2019s current loading times, you can use <\/span><a href=\"https:\/\/developers.google.com\/speed\/pagespeed\/insights\/\"><span style=\"font-weight: 400;\">Google PageSpeed Insights<\/span><\/a><span style=\"font-weight: 400;\">. This platform offers even more suggestions for improving your website\u2019s performance.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">4. Secure your WordPress site<\/span><\/h2>\n<p><a href=\"https:\/\/xneelo.co.za\/cloudbric\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">WordPress security<\/span><\/a><span style=\"font-weight: 400;\"> is vital to protecting user data and other sensitive information. There are several WordPress best practices that can help you lock down your site, such as:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Using unique login credentials. Choose something other than \u201cadmin\u201d as your username, and make sure your <\/span><a href=\"https:\/\/xneelo.co.za\/insights\/the-dos-and-donts-of-password-management\/?loggedin=1\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">password<\/span><\/a><span style=\"font-weight: 400;\"> receives a rating of \u201cstrong\u201d from WordPress\u2019 built-in password strength meter.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Updating WordPress, plugins, and themes. These updates often contain security patches that work behind the scenes to keep out hackers.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Installing a Website Application Firewall (WAF). This feature prevents malicious traffic from reaching your site. <\/span><a href=\"https:\/\/xneelo.co.za\/cloudbric\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Cloudbric WAF<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><span style=\"font-weight: 400;\">Wordfence<\/span><span style=\"font-weight: 400;\"> are two effective providers for WordPress users.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Maintaining backups. Many hosting providers and other services offer <\/span><span style=\"font-weight: 400;\">automatic backups<\/span><span style=\"font-weight: 400;\">. However, it\u2019s wise to have your own copies on hand and easily accessible.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Security is not an area where you want to cut corners, so it\u2019s best to be thorough here.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">5. Track user behaviour<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Monitoring user activity on your site can help you determine what\u2019s working well and which areas need improvement. Two platforms you can use for this are <\/span><a href=\"https:\/\/analytics.google.com\/analytics\/web\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Google Analytics<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a href=\"https:\/\/search.google.com\/search-console\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Google Search Console<\/span><\/a><span style=\"font-weight: 400;\">:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-6016\" src=\"https:\/\/xneelo.co.za\/insights\/wp-content\/uploads\/2020\/01\/image8.png\" alt=\"\" width=\"1999\" height=\"966\" srcset=\"https:\/\/xneelo.co.za\/insights\/wp-content\/uploads\/2020\/01\/image8.png 1999w, https:\/\/xneelo.co.za\/insights\/wp-content\/uploads\/2020\/01\/image8-760x367.png 760w, https:\/\/xneelo.co.za\/insights\/wp-content\/uploads\/2020\/01\/image8-768x371.png 768w, https:\/\/xneelo.co.za\/insights\/wp-content\/uploads\/2020\/01\/image8-1024x495.png 1024w, https:\/\/xneelo.co.za\/insights\/wp-content\/uploads\/2020\/01\/image8-1536x742.png 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s important to note that these tools only track user behaviour from the time you connect your accounts to WordPress. Setting them up as soon as possible is the best way to quickly collect enough data to make informed decisions about your website.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Other quick fixes for new WordPress sites<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">WordPress comes with certain default settings you\u2019ll want to personalise. Here are a few to consider.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Add your own tagline<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">For starters, you can remove the \u201cJust another WordPress site\u201d tagline, as it looks unprofessional. To do so, navigate to <\/span><b>Appearance &gt; Customise<\/b><span style=\"font-weight: 400;\">:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-6019\" src=\"https:\/\/xneelo.co.za\/insights\/wp-content\/uploads\/2020\/01\/image3.png\" alt=\"\" width=\"1999\" height=\"914\" srcset=\"https:\/\/xneelo.co.za\/insights\/wp-content\/uploads\/2020\/01\/image3.png 1999w, https:\/\/xneelo.co.za\/insights\/wp-content\/uploads\/2020\/01\/image3-760x347.png 760w, https:\/\/xneelo.co.za\/insights\/wp-content\/uploads\/2020\/01\/image3-768x351.png 768w, https:\/\/xneelo.co.za\/insights\/wp-content\/uploads\/2020\/01\/image3-1024x468.png 1024w, https:\/\/xneelo.co.za\/insights\/wp-content\/uploads\/2020\/01\/image3-1536x702.png 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">You should see a tab labelled <\/span><b>Site Identity<\/b><span style=\"font-weight: 400;\"> (although it may be called something else, depending on your theme):<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-6025\" src=\"https:\/\/xneelo.co.za\/insights\/wp-content\/uploads\/2020\/01\/image2.png\" alt=\"\" width=\"1999\" height=\"1024\" srcset=\"https:\/\/xneelo.co.za\/insights\/wp-content\/uploads\/2020\/01\/image2.png 1999w, https:\/\/xneelo.co.za\/insights\/wp-content\/uploads\/2020\/01\/image2-760x389.png 760w, https:\/\/xneelo.co.za\/insights\/wp-content\/uploads\/2020\/01\/image2-768x393.png 768w, https:\/\/xneelo.co.za\/insights\/wp-content\/uploads\/2020\/01\/image2-1024x525.png 1024w, https:\/\/xneelo.co.za\/insights\/wp-content\/uploads\/2020\/01\/image2-1536x787.png 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Click on it, and either delete or replace the tagline:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-6022\" src=\"https:\/\/xneelo.co.za\/insights\/wp-content\/uploads\/2020\/01\/image6.png\" alt=\"\" width=\"1999\" height=\"1041\" srcset=\"https:\/\/xneelo.co.za\/insights\/wp-content\/uploads\/2020\/01\/image6.png 1999w, https:\/\/xneelo.co.za\/insights\/wp-content\/uploads\/2020\/01\/image6-760x396.png 760w, https:\/\/xneelo.co.za\/insights\/wp-content\/uploads\/2020\/01\/image6-768x400.png 768w, https:\/\/xneelo.co.za\/insights\/wp-content\/uploads\/2020\/01\/image6-1024x533.png 1024w, https:\/\/xneelo.co.za\/insights\/wp-content\/uploads\/2020\/01\/image6-1536x800.png 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s also wise to upload your own logo here.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Set up an optimised permalink structure<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">You may also want to change your default permalink structure, which determines what your posts\u2019 URLs look like. This can be done by going to <\/span><b>Settings &gt; Permalinks<\/b><span style=\"font-weight: 400;\">:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-6028\" src=\"https:\/\/xneelo.co.za\/insights\/wp-content\/uploads\/2020\/01\/image4.png\" alt=\"\" width=\"1999\" height=\"998\" srcset=\"https:\/\/xneelo.co.za\/insights\/wp-content\/uploads\/2020\/01\/image4.png 1999w, https:\/\/xneelo.co.za\/insights\/wp-content\/uploads\/2020\/01\/image4-760x379.png 760w, https:\/\/xneelo.co.za\/insights\/wp-content\/uploads\/2020\/01\/image4-768x383.png 768w, https:\/\/xneelo.co.za\/insights\/wp-content\/uploads\/2020\/01\/image4-1024x511.png 1024w, https:\/\/xneelo.co.za\/insights\/wp-content\/uploads\/2020\/01\/image4-1536x767.png 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">The recommended setting is the <\/span><b>Post Name<\/b><span style=\"font-weight: 400;\"> option, or creating a custom format.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In addition to setting the correct permalink structure, be sure to set your WordPress site address to https if you have a <\/span><a href=\"https:\/\/xneelo.co.za\/lets-encrypt\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">SSL certificate<\/span><\/a><span style=\"font-weight: 400;\"> with your hosting account. You can find this setting under Settings &gt; General.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-6031\" src=\"https:\/\/xneelo.co.za\/insights\/wp-content\/uploads\/2020\/01\/image7.png\" alt=\"\" width=\"1966\" height=\"294\" srcset=\"https:\/\/xneelo.co.za\/insights\/wp-content\/uploads\/2020\/01\/image7.png 1966w, https:\/\/xneelo.co.za\/insights\/wp-content\/uploads\/2020\/01\/image7-760x114.png 760w, https:\/\/xneelo.co.za\/insights\/wp-content\/uploads\/2020\/01\/image7-768x115.png 768w, https:\/\/xneelo.co.za\/insights\/wp-content\/uploads\/2020\/01\/image7-1024x153.png 1024w, https:\/\/xneelo.co.za\/insights\/wp-content\/uploads\/2020\/01\/image7-1536x230.png 1536w\" sizes=\"auto, (max-width: 1966px) 100vw, 1966px\" \/><\/p>\n<h2><span style=\"font-weight: 400;\">Join the WordPress community<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Avoiding the mistakes we discussed above will set you on the path to running a successful WordPress site. But you\u2019ll be missing out if you don\u2019t get involved in <\/span><a href=\"https:\/\/xneelo.co.za\/insights\/how-the-wordpress-community-can-help-your-small-business-grow\/?loggedin=1\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">the platform\u2019s stellar community<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Participating in forums, joining local meetups, and attending official WordPress events can help you improve your site. They also provide a chance for you to give back to the community and lend a hand to other users.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now that you know the most common WordPress pitfalls to avoid, you\u2019re well on your way to building the ideal site for your business.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Still need a domain? <\/span><a href=\"https:\/\/xneelo.co.za\/cloudbric\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Register one today<\/span><\/a><span style=\"font-weight: 400;\">!<\/span><\/p>\n","protected":false,"plain":"<span >WordPress is a user-friendly platform, but like any tool, it does require a certain level of degree of knowledge to use effectively and avoid mistakes. Common WordPress mistakes can happen while trying to customise a theme, configure a plugin, or editing custom code. These mistakes depend on what type of website you're trying to create, how familiar and comfortable you are with the tools you're using, and even the task you're attempting to perform.<\/span>\n\n<span >WordPress is a great platform for small business owners. It\u2019s simple to learn and to use it, and can help you build a sophisticated website that will grow with your brand. But if you don\u2019t understand it, it\u2019s easy to make beginners\u2019 mistakes.<\/span>\n\n<span >Here are some tips to avoid the most common mistakes new WordPress users make.<\/span>\n<h2>1. Know the difference between <a  href=\"https:\/\/wordpress.com\/\">WordPress.com<\/a> and <a  href=\"https:\/\/wordpress.org\/\">WordPress.org<\/a><\/h2>\n<span >Although they appear similar, <\/span><a href=\"https:\/\/wordpress.com\/\"><span >WordPress.com<\/span><\/a><span > and <\/span><a href=\"https:\/\/wordpress.org\/\"><span >WordPress.org<\/span><\/a><span > (also known as self-hosted WordPress) are very different. Knowing this is key to choosing which platform is best for you.<\/span>\n\n<span >WordPress.com is a hosted website-building platform \u2013 that means your website lives on their domain. When you sign up for an account, you don\u2019t need a hosting provider or a registered domain:<\/span>\n\n<img class=\"alignnone size-medium wp-image-12409\" src=\"https:\/\/xneelo.co.za\/insights\/wp-content\/uploads\/2020\/01\/wordpress-com-screenshot-758x474.jpg\" alt=\"common WordPress mistakes\" width=\"758\" height=\"474\" \/>\n\n<span >However, WordPress.com has many restrictions and limitations. For instance, you can\u2019t use most plugins without upgrading to a paid account. This can seriously limit your site\u2019s functionality and long-term potential.<\/span>\n\n<span >Additionally, your site may have to display WordPress ads, and the free domains include branding (as in <\/span><i><span >mysite.wordpress.com<\/span><\/i><span >). These features don\u2019t look very professional.<\/span>\n\n<span >Self-hosted WordPress gives you complete control over your content. <\/span>\n\n<img class=\"alignnone size-medium wp-image-12412\" src=\"https:\/\/xneelo.co.za\/insights\/wp-content\/uploads\/2020\/01\/wordpress-com-screenshot-2-758x474.png\" alt=\"common WordPress mistakes\" width=\"758\" height=\"474\" \/>\n\n<span >Although you\u2019ll have to find and pay for a web host, this also means you get to <\/span><a href=\"https:\/\/xneelo.co.za\/wordpress-hosting\/\"><span >choose a quality WordPress hosting provider<\/span><\/a><span > rather than settling for default service. This will offer you better performance, security, and support.<\/span>\n<h2><span >2. Select a professionally developed theme<\/span><\/h2>\n<span >WordPress themes influence your site\u2019s appearance, but can also affect its functionality. While there are many free themes, premium options provide more advanced features, such as additional customisation options, demo content, and more.\u00a0<\/span>\n\n<span >When choosing a theme, there are a few elements to consider:<\/span>\n<ul>\n \t<li><b>Responsive design.<\/b><span > This means your website will adjust to fit the screen size of the device it\u2019s displayed on. Having a mobile-friendly site is standard these days, so this is essential.<\/span><\/li>\n<\/ul>\n<ul>\n \t<li><strong>Regular updates.<\/strong><span > It\u2019s important to look for themes that are well\u2013maintained by their developers. A \u2018Last Updated\u2019 date that is less than six months ago is usually a good sign.<\/span><\/li>\n<\/ul>\n<ul>\n \t<li><strong>Minimal plugin requirements.<\/strong><span > Avoid themes that require multiple companion plugins.<\/span><\/li>\n<\/ul>\n<span >There are many online marketplaces where you can buy premium themes. It\u2019s wise to read user reviews before purchasing, so you can make an informed decision. You may also want to look for sellers that offer a money-back guarantee, in case you\u2019re not satisfied with the theme.<\/span>\n<h2><span >3. Don\u2019t ignore website performance<\/span><\/h2>\n<span >How fast your website loads influence your visitors\u2019 and search engines\u2019 perceptions of it. Optimising for performance can help decrease your bounce rate and improve your search engine rankings.<\/span>\n\n<span >So how do you do it? You can improve your site\u2019s performance by:\u00a0<\/span>\n<ul>\n \t<li  aria-level=\"1\"><span >Choosing a reliable <\/span><a href=\"https:\/\/xneelo.co.za\/insights\/3-things-small-business-owners-need-to-know-about-wordpress-web-hosting\/?loggedin=1\"><span >WordPress hosting provider<\/span><\/a><\/li>\n \t<li  aria-level=\"1\"><span >Compressing your image files with a plugin such as <\/span><a href=\"https:\/\/wordpress.org\/plugins\/ewww-image-optimizer\/\"><span >EWWW Image Optimizer<\/span><\/a><\/li>\n \t<li  aria-level=\"1\"><span >Using a <\/span><a href=\"https:\/\/wordpress.org\/plugins\/w3-total-cache\/\"><span >WordPress caching plugin<\/span><\/a><\/li>\n \t<li  aria-level=\"1\"><span >Installing <\/span><a href=\"https:\/\/xneelo.co.za\/insights\/5-essential-plugins-for-wordpress-users\/?loggedin=1\"><span >as few plugins as possible<\/span><\/a><span >, as too many can bloat your site and slow it down<\/span><\/li>\n<\/ul>\n<span >To test your site\u2019s current loading times, you can use <\/span><a href=\"https:\/\/developers.google.com\/speed\/pagespeed\/insights\/\"><span >Google PageSpeed Insights<\/span><\/a><span >. This platform offers even more suggestions for improving your website\u2019s performance.<\/span>\n<h2><span >4. Secure your WordPress site<\/span><\/h2>\n<a href=\"https:\/\/xneelo.co.za\/cloudbric\/\" target=\"_blank\" rel=\"noopener\"><span >WordPress security<\/span><\/a><span > is vital to protecting user data and other sensitive information. There are several WordPress best practices that can help you lock down your site, such as:<\/span>\n<ul>\n \t<li  aria-level=\"1\"><span >Using unique login credentials. Choose something other than \u201cadmin\u201d as your username, and make sure your <\/span><a href=\"https:\/\/xneelo.co.za\/insights\/the-dos-and-donts-of-password-management\/?loggedin=1\" target=\"_blank\" rel=\"noopener\"><span >password<\/span><\/a><span > receives a rating of \u201cstrong\u201d from WordPress\u2019 built-in password strength meter.<\/span><\/li>\n \t<li  aria-level=\"1\"><span >Updating WordPress, plugins, and themes. These updates often contain security patches that work behind the scenes to keep out hackers.<\/span><\/li>\n \t<li  aria-level=\"1\"><span >Installing a Website Application Firewall (WAF). This feature prevents malicious traffic from reaching your site. <\/span><a href=\"https:\/\/xneelo.co.za\/cloudbric\/\" target=\"_blank\" rel=\"noopener\"><span >Cloudbric WAF<\/span><\/a><span > and <\/span><span >Wordfence<\/span><span > are two effective providers for WordPress users.<\/span><\/li>\n \t<li  aria-level=\"1\"><span >Maintaining backups. Many hosting providers and other services offer <\/span><span >automatic backups<\/span><span >. However, it\u2019s wise to have your own copies on hand and easily accessible.<\/span><\/li>\n<\/ul>\n<span >Security is not an area where you want to cut corners, so it\u2019s best to be thorough here.<\/span>\n<h2><span >5. Track user behaviour<\/span><\/h2>\n<span >Monitoring user activity on your site can help you determine what\u2019s working well and which areas need improvement. Two platforms you can use for this are <\/span><a href=\"https:\/\/analytics.google.com\/analytics\/web\" target=\"_blank\" rel=\"noopener\"><span >Google Analytics<\/span><\/a><span > and <\/span><a href=\"https:\/\/search.google.com\/search-console\" target=\"_blank\" rel=\"noopener\"><span >Google Search Console<\/span><\/a><span >:<\/span>\n\n<img class=\"aligncenter size-full wp-image-6016\" src=\"https:\/\/xneelo.co.za\/insights\/wp-content\/uploads\/2020\/01\/image8.png\" alt=\"\" width=\"1999\" height=\"966\" \/>\n\n<span >It\u2019s important to note that these tools only track user behaviour from the time you connect your accounts to WordPress. Setting them up as soon as possible is the best way to quickly collect enough data to make informed decisions about your website.<\/span>\n<h2><span >Other quick fixes for new WordPress sites<\/span><\/h2>\n<span >WordPress comes with certain default settings you\u2019ll want to personalise. Here are a few to consider.<\/span>\n<h3><span >Add your own tagline<\/span><\/h3>\n<span >For starters, you can remove the \u201cJust another WordPress site\u201d tagline, as it looks unprofessional. To do so, navigate to <\/span><b>Appearance &gt; Customise<\/b><span >:<\/span>\n\n<img class=\"aligncenter size-full wp-image-6019\" src=\"https:\/\/xneelo.co.za\/insights\/wp-content\/uploads\/2020\/01\/image3.png\" alt=\"\" width=\"1999\" height=\"914\" \/>\n\n<span >You should see a tab labelled <\/span><b>Site Identity<\/b><span > (although it may be called something else, depending on your theme):<\/span>\n\n<img class=\"aligncenter size-full wp-image-6025\" src=\"https:\/\/xneelo.co.za\/insights\/wp-content\/uploads\/2020\/01\/image2.png\" alt=\"\" width=\"1999\" height=\"1024\" \/>\n\n<span >Click on it, and either delete or replace the tagline:<\/span>\n\n<img class=\"aligncenter size-full wp-image-6022\" src=\"https:\/\/xneelo.co.za\/insights\/wp-content\/uploads\/2020\/01\/image6.png\" alt=\"\" width=\"1999\" height=\"1041\" \/>\n\n<span >It\u2019s also wise to upload your own logo here.\u00a0<\/span>\n<h3><span >Set up an optimised permalink structure<\/span><\/h3>\n<span >You may also want to change your default permalink structure, which determines what your posts\u2019 URLs look like. This can be done by going to <\/span><b>Settings &gt; Permalinks<\/b><span >:<\/span>\n\n<img class=\"aligncenter size-full wp-image-6028\" src=\"https:\/\/xneelo.co.za\/insights\/wp-content\/uploads\/2020\/01\/image4.png\" alt=\"\" width=\"1999\" height=\"998\" \/>\n\n<span >The recommended setting is the <\/span><b>Post Name<\/b><span > option, or creating a custom format.<\/span>\n\n<span >In addition to setting the correct permalink structure, be sure to set your WordPress site address to https if you have a <\/span><a href=\"https:\/\/xneelo.co.za\/lets-encrypt\/\" target=\"_blank\" rel=\"noopener\"><span >SSL certificate<\/span><\/a><span > with your hosting account. You can find this setting under Settings &gt; General.<\/span>\n\n<img class=\"aligncenter size-full wp-image-6031\" src=\"https:\/\/xneelo.co.za\/insights\/wp-content\/uploads\/2020\/01\/image7.png\" alt=\"\" width=\"1966\" height=\"294\" \/>\n<h2><span >Join the WordPress community<\/span><\/h2>\n<span >Avoiding the mistakes we discussed above will set you on the path to running a successful WordPress site. But you\u2019ll be missing out if you don\u2019t get involved in <\/span><a href=\"https:\/\/xneelo.co.za\/insights\/how-the-wordpress-community-can-help-your-small-business-grow\/?loggedin=1\" target=\"_blank\" rel=\"noopener\"><span >the platform\u2019s stellar community<\/span><\/a><span >.<\/span>\n\n<span >Participating in forums, joining local meetups, and attending official WordPress events can help you improve your site. They also provide a chance for you to give back to the community and lend a hand to other users.<\/span>\n\n<span >Now that you know the most common WordPress pitfalls to avoid, you\u2019re well on your way to building the ideal site for your business.\u00a0<\/span>\n\n<span >Still need a domain? <\/span><a href=\"https:\/\/xneelo.co.za\/cloudbric\/\" target=\"_blank\" rel=\"noopener\"><span >Register one today<\/span><\/a><span >!<\/span>"},"excerpt":{"rendered":"<p>Are you new to WordPress? Still learning the ropes. Here&#8217;s how to avoid the most common mistakes new WordPress users make.<\/p>\n","protected":false},"author":7,"featured_media":12415,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"lsx_disable_title":"0","_searchwp_excluded":"","inline_featured_image":false,"footnotes":""},"categories":[1519],"tags":[],"content_group":[6423,6417],"class_list":["post-6007","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advice"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to avoid the most common WordPress mistakes - xneelo Insights<\/title>\n<meta name=\"description\" content=\"Common WordPress mistakes can happen while trying to customise a theme, configure a plugin, or editing code.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/xneelo.co.za\/insights\/avoid-common-wordpress-mistakes\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to avoid the most common WordPress mistakes - 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