{"id":6176,"date":"2022-02-10T15:11:26","date_gmt":"2022-02-10T13:11:26","guid":{"rendered":"https:\/\/xneelo.co.za\/insights\/?p=6176"},"modified":"2024-03-25T14:42:49","modified_gmt":"2024-03-25T12:42:49","slug":"website-health-check-in-5-easy-steps","status":"publish","type":"post","link":"https:\/\/xneelo.co.za\/insights\/website-health-check-in-5-easy-steps\/","title":{"rendered":"How to do a Website Health Check in 5 easy steps"},"content":{"rendered":"\n<p><span style=\"font-weight: 400;\">Hands up if you&#8217;ve ever asked yourself the question: &#8220;How healthy is my website?&#8221;<\/span> <span style=\"font-weight: 400;\">If your arms stayed firmly at your sides, you&#8217;re not alone. Doing a <\/span><b>website health check<\/b><span style=\"font-weight: 400;\"> is one of the last things anyone thinks about, especially if the website is part of a <a href=\"https:\/\/xneelo.co.za\/wordpress-hosting\/\" target=\"_blank\" rel=\"noreferrer noopener\">Managed WordPress Hosting<\/a> plan, for example, where updates and security are handled by the hosting partner.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">But <\/span><b>what is a healthy website?<\/b><span style=\"font-weight: 400;\"> Think about how your website performs. Does it load quickly, appear in Google search results, load correctly on a mobile screen?<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">A healthy website can play a large part in how potential customers see your business \u2013 especially if they come across problems you didn&#8217;t even know about.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">To ensure your website performs at its best, there are a few checks you can perform regularly to catch any potential problems.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Here\u2019s your Website Health Check in 5 easy steps.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"464\" src=\"https:\/\/xneelo.co.za\/insights\/wp-content\/uploads\/2022\/10\/Pingdom-1-1024x464.png\" alt=\"\" class=\"wp-image-10875\" srcset=\"https:\/\/xneelo.co.za\/insights\/wp-content\/uploads\/2022\/10\/Pingdom-1-1024x464.png 1024w, https:\/\/xneelo.co.za\/insights\/wp-content\/uploads\/2022\/10\/Pingdom-1-760x344.png 760w, https:\/\/xneelo.co.za\/insights\/wp-content\/uploads\/2022\/10\/Pingdom-1-768x348.png 768w, https:\/\/xneelo.co.za\/insights\/wp-content\/uploads\/2022\/10\/Pingdom-1.png 1066w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-page-speed\"><span style=\"font-weight: 400;\">1. Page Speed<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">We all know <\/span><b>how important page speed is<\/b><span style=\"font-weight: 400;\">: if your site loads slowly, visitors may leave in frustration, and search engines will drop your ranking. If you\u2019re not sure how fast your website loads, you can use a speed test tool like <\/span><a href=\"https:\/\/developers.google.com\/speed\/pagespeed\/insights\/\"><span style=\"font-weight: 400;\">Google Page Speed Insights<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/gtmetrix.com\/\"><span style=\"font-weight: 400;\">GTMetrix Page Speed Tester<\/span><\/a><span style=\"font-weight: 400;\"> or the <\/span><a href=\"https:\/\/tools.pingdom.com\/\"><span style=\"font-weight: 400;\">Pingdom Website Speed Test<\/span><\/a><span style=\"font-weight: 400;\">. Once you\u2019ve entered your website address, it will tell you how fast your web page loads. It will also give suggestions on how to improve your website speed.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">So what could be slowing down your website? Unoptimised pages, large images and a slow web host are the most common culprits.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">While identifying website speed issues is fairly straightforward, fixing them is not as simple. The first and most obvious step is to choose a professional <\/span><a href=\"https:\/\/xneelo.co.za\/web-hosting\/\"><span style=\"font-weight: 400;\">web hosting provider<\/span><\/a><span style=\"font-weight: 400;\">. If you\u2019re using <\/span><a href=\"https:\/\/xneelo.co.za\/wordpress-hosting\/\"><span style=\"font-weight: 400;\">WordPress<\/span><\/a><span style=\"font-weight: 400;\">, the next step is to install a <\/span><a href=\"https:\/\/xneelo.co.za\/insights\/5-essential-plugins-for-wordpress-users\/\"><span style=\"font-weight: 400;\">WordPress plugin<\/span><\/a><span style=\"font-weight: 400;\"> to increase page performance. This will help with large images and unoptimised pages. And finally, it\u2019s worth thinking about using a Content Delivery Network (CDN) to increase page load times. A CDN basically takes a copy of your website and delivers it from a closer location to the visitor.<\/span><span style=\"font-weight: 400;\"><br><br><\/span><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"525\" src=\"https:\/\/xneelo.co.za\/insights\/wp-content\/uploads\/2022\/10\/hubspot-1024x525.png\" alt=\"\" class=\"wp-image-10878\" srcset=\"https:\/\/xneelo.co.za\/insights\/wp-content\/uploads\/2022\/10\/hubspot-1024x525.png 1024w, https:\/\/xneelo.co.za\/insights\/wp-content\/uploads\/2022\/10\/hubspot-760x390.png 760w, https:\/\/xneelo.co.za\/insights\/wp-content\/uploads\/2022\/10\/hubspot-768x394.png 768w, https:\/\/xneelo.co.za\/insights\/wp-content\/uploads\/2022\/10\/hubspot.png 1066w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-on-site-seo\"><br><span style=\"font-weight: 400;\">2. On-Site SEO<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">On-site Search Engine Optimisation (SEO) should always be top of mind. As your website grows, remember that <\/span><b>good on-site (or technical) SEO<\/b><span style=\"font-weight: 400;\"> is the foundation for any successful <\/span><a href=\"https:\/\/xneelo.co.za\/insights\/3-smart-tips-for-your-seo-marketing-strategy\/\"><span style=\"font-weight: 400;\">SEO strategy<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">What should you be checking when it comes to SEO?<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Page titles: Keep them unique and clear to help Google determine what your page is about. Here are a few <\/span><a href=\"https:\/\/moz.com\/learn\/seo\/title-tag\"><span style=\"font-weight: 400;\">best practices<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">URLs: Make them simple and descriptive of each page or post.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Crawlable pages: As a rule, don\u2019t block pages from search engines.<\/span><\/li>\n\n\n\n<li><a href=\"https:\/\/xneelo.co.za\/insights\/your-quick-guide-to-conducting-an-seo-audit\/\"><span style=\"font-weight: 400;\">Duplicate pages<\/span><\/a><span style=\"font-weight: 400;\">: Each page on your website should be unique (this is often a <\/span><a href=\"https:\/\/wordpress.com\/go\/content-blogging\/duplicate-content-in-wordpress-how-to-identify-common-causes-and-fix-them-now\/\"><span style=\"font-weight: 400;\">technical issue<\/span><\/a><span style=\"font-weight: 400;\">).<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Meta descriptions: Helpful, easy-to-read meta descriptions make your pages stand out in search results.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Broken pages: Check that you\u2019re not losing important pages, as this could have an impact on your rankings.&nbsp;<\/span><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">There are a number of tools (free and paid) that can help you spot any issues with your on-site SEO. Start with the free <\/span><a href=\"https:\/\/website.grader.com\/\"><span style=\"font-weight: 400;\">Hubspot Website Grader<\/span><\/a><span style=\"font-weight: 400;\">: it scans your website looking for issues related to SEO, and offers solutions. For ongoing help, <\/span><a href=\"https:\/\/www.semrush.com\/\"><span style=\"font-weight: 400;\">SEMRush<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a href=\"https:\/\/ahrefs.com\/\"><span style=\"font-weight: 400;\">Ahrefs<\/span><\/a><span style=\"font-weight: 400;\"> are paid-for Software as a Service (SaaS) tools that can run regular audits on your website, looking for SEO issues. It\u2019s a good plan to make on-site SEO a monthly check that you run on your website.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"525\" src=\"https:\/\/xneelo.co.za\/insights\/wp-content\/uploads\/2022\/10\/Google-tag-assistant-1024x525.png\" alt=\"\" class=\"wp-image-10881\" srcset=\"https:\/\/xneelo.co.za\/insights\/wp-content\/uploads\/2022\/10\/Google-tag-assistant-1024x525.png 1024w, https:\/\/xneelo.co.za\/insights\/wp-content\/uploads\/2022\/10\/Google-tag-assistant-760x390.png 760w, https:\/\/xneelo.co.za\/insights\/wp-content\/uploads\/2022\/10\/Google-tag-assistant-768x394.png 768w, https:\/\/xneelo.co.za\/insights\/wp-content\/uploads\/2022\/10\/Google-tag-assistant.png 1066w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-website-analytics-tracking\"><br><span style=\"font-weight: 400;\">3. Website Analytics Tracking<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Do you know which pages people visit most often on your site, what they do once they arrive and how long they stay? Analytics are essential when figuring out which content and products are popular, and how well your marketing campaigns are running.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Checking that you\u2019ve <\/span><b>set up your Google Analytics correctly<\/b><span style=\"font-weight: 400;\"> is important so that you get the most accurate representation of visitor activity. To check your analytics, look at the most recent report and see if there are any sharp spikes or dips in key metrics, like sessions (visits) or bounce rate. Use a free tool like <\/span><a href=\"https:\/\/get.google.com\/tagassistant\/\"><span style=\"font-weight: 400;\">Google Tag assist<\/span><\/a><span style=\"font-weight: 400;\">, to test that your Google Analytics or Google Tag Manager installations are working correctly, and make any necessary adjustments.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"525\" src=\"https:\/\/xneelo.co.za\/insights\/wp-content\/uploads\/2022\/10\/Mobile-friendliness-tester-1024x525.png\" alt=\"\" class=\"wp-image-10884\" srcset=\"https:\/\/xneelo.co.za\/insights\/wp-content\/uploads\/2022\/10\/Mobile-friendliness-tester-1024x525.png 1024w, https:\/\/xneelo.co.za\/insights\/wp-content\/uploads\/2022\/10\/Mobile-friendliness-tester-760x390.png 760w, https:\/\/xneelo.co.za\/insights\/wp-content\/uploads\/2022\/10\/Mobile-friendliness-tester-768x394.png 768w, https:\/\/xneelo.co.za\/insights\/wp-content\/uploads\/2022\/10\/Mobile-friendliness-tester.png 1066w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-mobile-responsiveness\"><br><span style=\"font-weight: 400;\">4. Mobile Responsiveness<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">We all know the future (and the present) is <\/span><a href=\"https:\/\/developers.google.com\/search\/mobile-sites\/get-started\"><span style=\"font-weight: 400;\">mobile<\/span><\/a><span style=\"font-weight: 400;\">, so having a <\/span><b>responsive website is essential<\/b><span style=\"font-weight: 400;\">. If your site isn\u2019t easy to browse on a mobile device, you are without a doubt losing visitors. And Google won\u2019t rank you as well. Because mobile devices and resolutions change with such speed, it\u2019s important to check your website\u2019s mobile performance regularly. What worked previously, might not work now.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">So how do you test your site\u2019s responsiveness?<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Use the handy <\/span><a href=\"https:\/\/search.google.com\/test\/mobile-friendly\"><span style=\"font-weight: 400;\">Google Mobile-Friendly testing tool.&nbsp;<\/span><\/a><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Using your cellphone, browse to your website and ask colleagues or friends if they can do the same.&nbsp; This way you can see what it\u2019s like to browse to your site on different devices.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Chrome offers a <\/span><a href=\"https:\/\/developers.google.com\/web\/tools\/chrome-devtools\/device-mode\"><span style=\"font-weight: 400;\">built-in tool<\/span><\/a><span style=\"font-weight: 400;\"> to switch the screen resolution to various popular devices.<\/span><br><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"480\" src=\"https:\/\/xneelo.co.za\/insights\/wp-content\/uploads\/2022\/10\/Cloudbric-1024x480.jpg\" alt=\"\" class=\"wp-image-10887\" srcset=\"https:\/\/xneelo.co.za\/insights\/wp-content\/uploads\/2022\/10\/Cloudbric-1024x480.jpg 1024w, https:\/\/xneelo.co.za\/insights\/wp-content\/uploads\/2022\/10\/Cloudbric-760x356.jpg 760w, https:\/\/xneelo.co.za\/insights\/wp-content\/uploads\/2022\/10\/Cloudbric-768x360.jpg 768w, https:\/\/xneelo.co.za\/insights\/wp-content\/uploads\/2022\/10\/Cloudbric.jpg 1271w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-website-security\"><span style=\"font-weight: 400;\">5. Website Security<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Your site should be using a number of security measures. The first and most obvious one is an SSL security certificate (https). This is both for ranking and so that customers have confidence in your website\u2019s security. If your website gets hacked, it will have a big impact on your brand: <\/span><b>maintaining good website security<\/b><span style=\"font-weight: 400;\"> is a must.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">There are a few ways to ensure your site is secure:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Choose a web hosting company who provides <\/span><a href=\"https:\/\/xneelo.co.za\/lets-encrypt\/\"><span style=\"font-weight: 400;\">security certificates<\/span><\/a><span style=\"font-weight: 400;\">.&nbsp;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Use a Web Application Firewall (WAF) like <a href=\"https:\/\/xneelo.co.za\/cloudbric\/\">Cloudbric WAF<\/a><\/span> <span style=\"font-weight: 400;\">to stop malicious traffic before it hits your website.&nbsp;&nbsp;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">If you have a WordPress site, install the <\/span><a href=\"https:\/\/wordpress.org\/plugins\/wordfence\/\"><span style=\"font-weight: 400;\">WordFence plugin<\/span><\/a><span style=\"font-weight: 400;\"> to make it hard for hackers to get into your website.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Don\u2019t store any sensitive information, like credit card details.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">If you do store sensitive information, consider running more in-depth security tests.<\/span><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-website-health-check-done\"><span style=\"font-weight: 400;\">Website health check: done!<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">You don&#8217;t need the best tools for a website health check. There are a variety of free and cost-effective methods you can use, not to mention online resources, to enable you to do it yourself that will improve your website&#8217;s performance. Even an action as simple as improving page speed can make a big difference to how potential and existing customers experience your website. The key is to identify issues before they turn into bigger problems that will require expensive expert help.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">A regular website health check is essential to ensure your site is performing at its best \u2013 and to help you identify problems before they become a real issue. If you\u2019ve found this website health check useful, you may even want to do it once a month. Constant small improvements are the most direct path to a high-performing website.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Be sure to follow <\/span><a href=\"https:\/\/xneelo.co.za\/insights\/category\/advice\/\"><span style=\"font-weight: 400;\">our blog<\/span><\/a><span style=\"font-weight: 400;\"> for more useful tips on how to improve and grow your website.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Looking for more advice on using your website to enable your business? Try <\/span><a href=\"https:\/\/xneelo.co.za\/insights\/5-ways-to-use-a-wordpress-blog-to-increase-engagement\/\"><span style=\"font-weight: 400;\">5 ways to use a WordPress blog to increase engagement.<\/span><\/a><\/p>\n","protected":false,"plain":"<!-- wp:paragraph -->\n<p><span >Hands up if you've ever asked yourself the question: \"How healthy is my website?\"<\/span> <span >If your arms stayed firmly at your sides, you're not alone. Doing a <\/span><b>website health check<\/b><span > is one of the last things anyone thinks about, especially if the website is part of a <a href=\"https:\/\/xneelo.co.za\/wordpress-hosting\/\" target=\"_blank\" rel=\"noreferrer noopener\">Managed WordPress Hosting<\/a> plan, for example, where updates and security are handled by the hosting partner.&nbsp;<\/span><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><span >But <\/span><b>what is a healthy website?<\/b><span > Think about how your website performs. Does it load quickly, appear in Google search results, load correctly on a mobile screen?<\/span><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><span >A healthy website can play a large part in how potential customers see your business \u2013 especially if they come across problems you didn't even know about.<\/span><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><span >To ensure your website performs at its best, there are a few checks you can perform regularly to catch any potential problems.<\/span><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><span >Here\u2019s your Website Health Check in 5 easy steps.<\/span><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"id\":10875,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/xneelo.co.za\/insights\/wp-content\/uploads\/2022\/10\/Pingdom-1-1024x464.png\" alt=\"\" class=\"wp-image-10875\"\/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\" id=\"h-1-page-speed\"><span >1. Page Speed<\/span><\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p><span >We all know <\/span><b>how important page speed is<\/b><span >: if your site loads slowly, visitors may leave in frustration, and search engines will drop your ranking. If you\u2019re not sure how fast your website loads, you can use a speed test tool like <\/span><a href=\"https:\/\/developers.google.com\/speed\/pagespeed\/insights\/\"><span >Google Page Speed Insights<\/span><\/a><span >, <\/span><a href=\"https:\/\/gtmetrix.com\/\"><span >GTMetrix Page Speed Tester<\/span><\/a><span > or the <\/span><a href=\"https:\/\/tools.pingdom.com\/\"><span >Pingdom Website Speed Test<\/span><\/a><span >. Once you\u2019ve entered your website address, it will tell you how fast your web page loads. It will also give suggestions on how to improve your website speed.<\/span><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><span >So what could be slowing down your website? Unoptimised pages, large images and a slow web host are the most common culprits.<\/span><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><span >While identifying website speed issues is fairly straightforward, fixing them is not as simple. The first and most obvious step is to choose a professional <\/span><a href=\"https:\/\/xneelo.co.za\/web-hosting\/\"><span >web hosting provider<\/span><\/a><span >. If you\u2019re using <\/span><a href=\"https:\/\/xneelo.co.za\/wordpress-hosting\/\"><span >WordPress<\/span><\/a><span >, the next step is to install a <\/span><a href=\"https:\/\/xneelo.co.za\/insights\/5-essential-plugins-for-wordpress-users\/\"><span >WordPress plugin<\/span><\/a><span > to increase page performance. This will help with large images and unoptimised pages. And finally, it\u2019s worth thinking about using a Content Delivery Network (CDN) to increase page load times. A CDN basically takes a copy of your website and delivers it from a closer location to the visitor.<\/span><span ><br><br><\/span><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"id\":10878,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/xneelo.co.za\/insights\/wp-content\/uploads\/2022\/10\/hubspot-1024x525.png\" alt=\"\" class=\"wp-image-10878\"\/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\" id=\"h-2-on-site-seo\"><br><span >2. On-Site SEO<\/span><\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p><span >On-site Search Engine Optimisation (SEO) should always be top of mind. As your website grows, remember that <\/span><b>good on-site (or technical) SEO<\/b><span > is the foundation for any successful <\/span><a href=\"https:\/\/xneelo.co.za\/insights\/3-smart-tips-for-your-seo-marketing-strategy\/\"><span >SEO strategy<\/span><\/a><span >.<\/span><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><span >What should you be checking when it comes to SEO?<\/span><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul><!-- wp:list-item -->\n<li><span >Page titles: Keep them unique and clear to help Google determine what your page is about. Here are a few <\/span><a href=\"https:\/\/moz.com\/learn\/seo\/title-tag\"><span >best practices<\/span><\/a><span >.<\/span><\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><span >URLs: Make them simple and descriptive of each page or post.<\/span><\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><span >Crawlable pages: As a rule, don\u2019t block pages from search engines.<\/span><\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><a href=\"https:\/\/xneelo.co.za\/insights\/your-quick-guide-to-conducting-an-seo-audit\/\"><span >Duplicate pages<\/span><\/a><span >: Each page on your website should be unique (this is often a <\/span><a href=\"https:\/\/wordpress.com\/go\/content-blogging\/duplicate-content-in-wordpress-how-to-identify-common-causes-and-fix-them-now\/\"><span >technical issue<\/span><\/a><span >).<\/span><\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><span >Meta descriptions: Helpful, easy-to-read meta descriptions make your pages stand out in search results.<\/span><\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><span >Broken pages: Check that you\u2019re not losing important pages, as this could have an impact on your rankings.&nbsp;<\/span><\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p><span >There are a number of tools (free and paid) that can help you spot any issues with your on-site SEO. Start with the free <\/span><a href=\"https:\/\/website.grader.com\/\"><span >Hubspot Website Grader<\/span><\/a><span >: it scans your website looking for issues related to SEO, and offers solutions. For ongoing help, <\/span><a href=\"https:\/\/www.semrush.com\/\"><span >SEMRush<\/span><\/a><span > and <\/span><a href=\"https:\/\/ahrefs.com\/\"><span >Ahrefs<\/span><\/a><span > are paid-for Software as a Service (SaaS) tools that can run regular audits on your website, looking for SEO issues. It\u2019s a good plan to make on-site SEO a monthly check that you run on your website.<\/span><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"id\":10881,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/xneelo.co.za\/insights\/wp-content\/uploads\/2022\/10\/Google-tag-assistant-1024x525.png\" alt=\"\" class=\"wp-image-10881\"\/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\" id=\"h-3-website-analytics-tracking\"><br><span >3. Website Analytics Tracking<\/span><\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p><span >Do you know which pages people visit most often on your site, what they do once they arrive and how long they stay? Analytics are essential when figuring out which content and products are popular, and how well your marketing campaigns are running.<\/span><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><span >Checking that you\u2019ve <\/span><b>set up your Google Analytics correctly<\/b><span > is important so that you get the most accurate representation of visitor activity. To check your analytics, look at the most recent report and see if there are any sharp spikes or dips in key metrics, like sessions (visits) or bounce rate. Use a free tool like <\/span><a href=\"https:\/\/get.google.com\/tagassistant\/\"><span >Google Tag assist<\/span><\/a><span >, to test that your Google Analytics or Google Tag Manager installations are working correctly, and make any necessary adjustments.<\/span><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"id\":10884,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/xneelo.co.za\/insights\/wp-content\/uploads\/2022\/10\/Mobile-friendliness-tester-1024x525.png\" alt=\"\" class=\"wp-image-10884\"\/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\" id=\"h-4-mobile-responsiveness\"><br><span >4. Mobile Responsiveness<\/span><\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p><span >We all know the future (and the present) is <\/span><a href=\"https:\/\/developers.google.com\/search\/mobile-sites\/get-started\"><span >mobile<\/span><\/a><span >, so having a <\/span><b>responsive website is essential<\/b><span >. If your site isn\u2019t easy to browse on a mobile device, you are without a doubt losing visitors. And Google won\u2019t rank you as well. Because mobile devices and resolutions change with such speed, it\u2019s important to check your website\u2019s mobile performance regularly. What worked previously, might not work now.<\/span><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><span >So how do you test your site\u2019s responsiveness?<\/span><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul><!-- wp:list-item -->\n<li><span >Use the handy <\/span><a href=\"https:\/\/search.google.com\/test\/mobile-friendly\"><span >Google Mobile-Friendly testing tool.&nbsp;<\/span><\/a><\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><span >Using your cellphone, browse to your website and ask colleagues or friends if they can do the same.&nbsp; This way you can see what it\u2019s like to browse to your site on different devices.<\/span><\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><span >Chrome offers a <\/span><a href=\"https:\/\/developers.google.com\/web\/tools\/chrome-devtools\/device-mode\"><span >built-in tool<\/span><\/a><span > to switch the screen resolution to various popular devices.<\/span><br><\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:image {\"id\":10887,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/xneelo.co.za\/insights\/wp-content\/uploads\/2022\/10\/Cloudbric-1024x480.jpg\" alt=\"\" class=\"wp-image-10887\"\/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\" id=\"h-5-website-security\"><span >5. Website Security<\/span><\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p><span >Your site should be using a number of security measures. The first and most obvious one is an SSL security certificate (https). This is both for ranking and so that customers have confidence in your website\u2019s security. If your website gets hacked, it will have a big impact on your brand: <\/span><b>maintaining good website security<\/b><span > is a must.&nbsp;<\/span><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><span >There are a few ways to ensure your site is secure:<\/span><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul><!-- wp:list-item -->\n<li><span >Choose a web hosting company who provides <\/span><a href=\"https:\/\/xneelo.co.za\/lets-encrypt\/\"><span >security certificates<\/span><\/a><span >.&nbsp;<\/span><\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><span >Use a Web Application Firewall (WAF) like <a href=\"https:\/\/xneelo.co.za\/cloudbric\/\">Cloudbric WAF<\/a><\/span> <span >to stop malicious traffic before it hits your website.&nbsp;&nbsp;<\/span><\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><span >If you have a WordPress site, install the <\/span><a href=\"https:\/\/wordpress.org\/plugins\/wordfence\/\"><span >WordFence plugin<\/span><\/a><span > to make it hard for hackers to get into your website.<\/span><\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><span >Don\u2019t store any sensitive information, like credit card details.<\/span><\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><span >If you do store sensitive information, consider running more in-depth security tests.<\/span><\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\" id=\"h-website-health-check-done\"><span >Website health check: done!<\/span><\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p><span >You don't need the best tools for a website health check. There are a variety of free and cost-effective methods you can use, not to mention online resources, to enable you to do it yourself that will improve your website's performance. Even an action as simple as improving page speed can make a big difference to how potential and existing customers experience your website. The key is to identify issues before they turn into bigger problems that will require expensive expert help.&nbsp;<\/span><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><span >A regular website health check is essential to ensure your site is performing at its best \u2013 and to help you identify problems before they become a real issue. If you\u2019ve found this website health check useful, you may even want to do it once a month. Constant small improvements are the most direct path to a high-performing website.<\/span><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><span >Be sure to follow <\/span><a href=\"https:\/\/xneelo.co.za\/insights\/category\/advice\/\"><span >our blog<\/span><\/a><span > for more useful tips on how to improve and grow your website.&nbsp;<\/span><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><span >Looking for more advice on using your website to enable your business? Try <\/span><a href=\"https:\/\/xneelo.co.za\/insights\/5-ways-to-use-a-wordpress-blog-to-increase-engagement\/\"><span >5 ways to use a WordPress blog to increase engagement.<\/span><\/a><\/p>\n<!-- \/wp:paragraph -->"},"excerpt":{"rendered":"<p>With 2020 properly underway, it\u2019s a good time to take a step back and assess the health of your website. While you may not be able to tell immediately if it\u2019s performing at its best, there are a few regular checks that can help.<\/p>\n","protected":false},"author":7,"featured_media":6179,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"lsx_disable_title":"0","_searchwp_excluded":"","inline_featured_image":false,"footnotes":""},"categories":[1519],"tags":[6347],"content_group":[6462,6456],"class_list":["post-6176","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advice","tag-website-health"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to do a Website Health Check in 5 easy steps - xneelo Insights<\/title>\n<meta name=\"description\" content=\"To ensure your website performs at its best, there are a few website health checks you can perform regularly to catch any potential problems.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/xneelo.co.za\/insights\/website-health-check-in-5-easy-steps\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to do a Website Health Check in 5 easy steps - 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