{"id":7423,"date":"2020-07-27T14:49:47","date_gmt":"2020-07-27T12:49:47","guid":{"rendered":"https:\/\/xneelo.co.za\/insights\/?p=7423"},"modified":"2024-04-09T14:25:39","modified_gmt":"2024-04-09T12:25:39","slug":"how-a-restaurant-chain-supports-locals-and-the-environment","status":"publish","type":"post","link":"https:\/\/xneelo.co.za\/insights\/how-a-restaurant-chain-supports-locals-and-the-environment\/","title":{"rendered":"How a restaurant chain supports locals – and the environment"},"content":{"rendered":"

\u201cAfro\u2019s Chicken Shop is a small start-up that is proudly local and passionate about the environment. We strive to offer a great meal at a competitive price, without compromising on the quality or sustainability of our ingredients.\u201d<\/span><\/p>\n

Local is lekker<\/span><\/h2>\n

Afro\u2019s started in Durban in 2012 selling chicken strips and chicken burgers from a converted mobile trailer at markets and events. Two years later, the first permanent Afro\u2019s was opened in a yellow container on the South Beach Promenade. \u201cSince then we\u2019ve grown to 15 company-owned shops around Durban, Joburg and Cape Town,\u201d explains Dee Gravett, Marketing Director for Afro\u2019s Chicken Shop.<\/span><\/p>\n

\u201cOne of Afro\u2019s core values is \u2018local\u2019. We try to embody this in everything we do. South Africa is our home and we\u2019re really proud of that,\u201d Dee says. This extends from local ingredients in their food to local artisans for their shops. \u201cIf you look around any of our shops, you\u2019ll find great work by local artists and artisans. Everything from our light shades to our chairs, our clothes display units to our storage units. All of them are made by proudly local South Africans. The tunes playing at any of our shops are by local artists, no imports here,\u201d she adds.<\/span><\/p>\n

Environmental sustainability<\/span><\/h2>\n

Afro\u2019s is also passionate about sustainable environmental practices. \u201cWe see it as a journey,\u201d explains Dee. \u201cAlthough we can\u2019t fix all the problems immediately, we can take steps every day to reduce our impact on the environment.\u201d <\/span><\/p>\n

Their environmental journey started seriously in 2017 when they recognised the impact that single-use plastic straws were having on the oceans. \u201cAs a brand, we were among the first to take a decision to remove straws entirely from our shops,\u201d Dee explains. \u201cAlthough this naturally led to some negative feedback, and we noticed a definite decrease in cooldrinks sold, the overwhelming positive hype encouraged us \u2013 we were on the right path.\u201d <\/span><\/p>\n

Their next major step was to remove still and sparkling water packaged in plastic and replace it with a product packaged in glass. \u201cA key benefit of glass bottles for the environment is that we can collect the used bottles and our supplier will cleanse and refill them. Reusing is far more sustainable than recycling \u2013 and plastic bottles can\u2019t be hygienically refilled.\u201d<\/span><\/p>\n

The next step was replacing single-use takeaway forks in 2018 with a more environmentally friendly corn-starch alternative that allows the forks to degrade naturally.<\/span><\/p>\n

Reducing environmental waste<\/span><\/h2>\n

\u201cAs food packaging is generally a significant contributor to environmental waste, we made some other environmental decisions around packaging,\u201d says Dee.<\/span><\/p>\n

    \n
  • Packaging is produced locally to reduce transportation impact<\/span><\/li>\n
  • Packaging is made from ethically sourced unbleached paper <\/span><\/li>\n
  • Food-grade inks are used to further reduce chemical spill into the environment and keep customers healthy<\/span><\/li>\n
  • All greaseproof linings are made using a special water-based coating that means the lining is biodegradable, so our food packaging is 100% biodegradable<\/span><\/li>\n<\/ul>\n

    Most recently, Afro\u2019s has replaced fruit juices bottled in plastic to a juice bottled in tins. Takeaway coffee packaging is the next step of their journey, and they are investigating reducing the number of receipts they print in shop. <\/span><\/p>\n

    \"\"<\/p>\n

    Digital home<\/span><\/h2>\n

    Now that Afro\u2019s has 15 shops, it\u2019s important to have one central digital space. \u201cWe\u2019ve always focussed our attention on the digital space,\u201d explains Dee. \u201cOur website gives us a \u2018home base\u2019 to operate from.\u201d<\/span><\/p>\n

    \u201cWe\u2019ve been with Xneelo since 2015 and it\u2019s been a fantastic experience. The service is always impeccable \u2013 xneelo support is always friendly and very helpful. As our business grows and changes, the Volume Plan accommodates for this in a really simple way. You don\u2019t have to have studied IT in order to manage your own hosting!\u201d<\/span><\/p>\n","protected":false,"plain":"\u201cAfro\u2019s Chicken Shop is a small start-up that is proudly local and passionate about the environment. We strive to offer a great meal at a competitive price, without compromising on the quality or sustainability of our ingredients.\u201d<\/span>\n

    Local is lekker<\/span><\/h2>\nAfro\u2019s started in Durban in 2012 selling chicken strips and chicken burgers from a converted mobile trailer at markets and events. Two years later, the first permanent Afro\u2019s was opened in a yellow container on the South Beach Promenade. \u201cSince then we\u2019ve grown to 15 company-owned shops around Durban, Joburg and Cape Town,\u201d explains Dee Gravett, Marketing Director for Afro\u2019s Chicken Shop.<\/span>\n\n\u201cOne of Afro\u2019s core values is \u2018local\u2019. We try to embody this in everything we do. South Africa is our home and we\u2019re really proud of that,\u201d Dee says. This extends from local ingredients in their food to local artisans for their shops. \u201cIf you look around any of our shops, you\u2019ll find great work by local artists and artisans. Everything from our light shades to our chairs, our clothes display units to our storage units. All of them are made by proudly local South Africans. The tunes playing at any of our shops are by local artists, no imports here,\u201d she adds.<\/span>\n

    Environmental sustainability<\/span><\/h2>\nAfro\u2019s is also passionate about sustainable environmental practices. \u201cWe see it as a journey,\u201d explains Dee. \u201cAlthough we can\u2019t fix all the problems immediately, we can take steps every day to reduce our impact on the environment.\u201d <\/span>\n\nTheir environmental journey started seriously in 2017 when they recognised the impact that single-use plastic straws were having on the oceans. \u201cAs a brand, we were among the first to take a decision to remove straws entirely from our shops,\u201d Dee explains. \u201cAlthough this naturally led to some negative feedback, and we noticed a definite decrease in cooldrinks sold, the overwhelming positive hype encouraged us \u2013 we were on the right path.\u201d <\/span>\n\nTheir next major step was to remove still and sparkling water packaged in plastic and replace it with a product packaged in glass. \u201cA key benefit of glass bottles for the environment is that we can collect the used bottles and our supplier will cleanse and refill them. Reusing is far more sustainable than recycling \u2013 and plastic bottles can\u2019t be hygienically refilled.\u201d<\/span>\n\nThe next step was replacing single-use takeaway forks in 2018 with a more environmentally friendly corn-starch alternative that allows the forks to degrade naturally.<\/span>\n

    Reducing environmental waste<\/span><\/h2>\n\u201cAs food packaging is generally a significant contributor to environmental waste, we made some other environmental decisions around packaging,\u201d says Dee.<\/span>\n
      \n \t
    • Packaging is produced locally to reduce transportation impact<\/span><\/li>\n \t
    • Packaging is made from ethically sourced unbleached paper <\/span><\/li>\n \t
    • Food-grade inks are used to further reduce chemical spill into the environment and keep customers healthy<\/span><\/li>\n \t
    • All greaseproof linings are made using a special water-based coating that means the lining is biodegradable, so our food packaging is 100% biodegradable<\/span><\/li>\n<\/ul>\nMost recently, Afro\u2019s has replaced fruit juices bottled in plastic to a juice bottled in tins. Takeaway coffee packaging is the next step of their journey, and they are investigating reducing the number of receipts they print in shop. <\/span>\n\n\"\"\n

      Digital home<\/span><\/h2>\nNow that Afro\u2019s has 15 shops, it\u2019s important to have one central digital space. \u201cWe\u2019ve always focussed our attention on the digital space,\u201d explains Dee. \u201cOur website gives us a \u2018home base\u2019 to operate from.\u201d<\/span>\n\n\u201cWe\u2019ve been with Xneelo since 2015 and it\u2019s been a fantastic experience. The service is always impeccable \u2013 xneelo support is always friendly and very helpful. As our business grows and changes, the Volume Plan accommodates for this in a really simple way. You don\u2019t have to have studied IT in order to manage your own hosting!\u201d<\/span>"},"excerpt":{"rendered":"

      \u201cAfro\u2019s Chicken Shop is a small start-up that is proudly local and passionate about the environment. We strive to offer …<\/p>\n","protected":false},"author":7,"featured_media":7429,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"lsx_disable_title":"0","_searchwp_excluded":"","inline_featured_image":false,"footnotes":""},"categories":[1521],"tags":[],"content_group":[6390,6396],"class_list":["post-7423","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-stories"],"acf":[],"yoast_head":"\nHow a restaurant chain supports locals - and the environment - xneelo Insights<\/title>\n<meta name=\"description\" content=\"\u201cAfro\u2019s Chicken Shop is a small start-up that is proudly local and passionate about the environment. 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