{"id":7866,"date":"2020-09-07T10:20:31","date_gmt":"2020-09-07T08:20:31","guid":{"rendered":"https:\/\/xneelo.co.za\/insights\/?p=7866"},"modified":"2024-04-09T13:49:13","modified_gmt":"2024-04-09T11:49:13","slug":"5-affordable-ways-to-promote-your-online-store","status":"publish","type":"post","link":"https:\/\/xneelo.co.za\/insights\/5-affordable-ways-to-promote-your-online-store\/","title":{"rendered":"5 affordable ways to promote your online store"},"content":{"rendered":"\n<p><span style=\"font-weight: 400;\">Unless you have a dedicated marketing team at your disposal, not many small business owners know <\/span><b>how to market an online store<\/b><span style=\"font-weight: 400;\">. Thankfully, it takes a lot less time and money to market an online store than it does a brick and mortar business \u2013 although who can resist the allure of an inflatable tube man on a windy day? Most of the tools you need are available digitally, and advice is free and plentiful. <\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">Here at <\/span><a href=\"https:\/\/xneelo.co.za\/\"><span style=\"font-weight: 400;\">xneelo,<\/span><\/a><span style=\"font-weight: 400;\"> we take pride in the <\/span><a href=\"https:\/\/xneelo.co.za\/insights\/category\/advice\/\"><span style=\"font-weight: 400;\">advice articles<\/span><\/a><span style=\"font-weight: 400;\"> we write to help website owners start and grow their businesses online. In this article, you\u2019ll learn some easy and affordable marketing tactics you can apply right away. The first and most important thing you need to know is that promotion is the key to the success of <\/span><a href=\"https:\/\/xneelo.co.za\/insights\/watch-how-to-turn-a-winning-idea-into-an-online-store\/\"><span style=\"font-weight: 400;\">any online store<\/span><\/a><span style=\"font-weight: 400;\">. The more effort you put into marketing your products, the more likely it is that customers will decide to buy from you. Customers can\u2019t buy what they can\u2019t see.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">For many online stores, spending huge amounts of money on marketing isn\u2019t an option. Fortunately, there are a few cost-effective ways to promote your online store. Some approaches, like <\/span><a href=\"https:\/\/xneelo.co.za\/help-centre\/website\/what-is-seo\/\"><span style=\"font-weight: 400;\">Search Engine Optimisation (SEO)<\/span><\/a><span style=\"font-weight: 400;\">, require some of your time but very little upfront investment.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">So without further delay, here are five affordable ways to promote your online store.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-1-reach-out-to-bloggers-and-influencers\"><span style=\"font-weight: 400;\">1. Reach out to bloggers and influencers<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">One of the best ways to promote a new online store is to establish relationships with bloggers and social media influencers.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">There are several ways you can approach influencer marketing. Here are a few examples:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Give out free samples of key products in exchange for promotion (a review or social media mention, tagging your account or website).<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Offer to provide unique discount codes to their followers.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Offer a free guest blog post on a topic their audience will be interested in.<\/span><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">The way you approach influencers and bloggers needs to be natural. Ensure that your products are in alignment with their brand. Focus on influencers who care about their reputation and only endorse products they genuinely believe in. This will make their promotion of your online store more authentic.<\/span><br><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"640\" src=\"https:\/\/xneelo.co.za\/insights\/wp-content\/uploads\/2022\/11\/5-affordable-ways-to-promote-your-online-store3-1024x640.jpg\" alt=\"market your online store with YouTube videos\" class=\"wp-image-11028\" srcset=\"https:\/\/xneelo.co.za\/insights\/wp-content\/uploads\/2022\/11\/5-affordable-ways-to-promote-your-online-store3-1024x640.jpg 1024w, https:\/\/xneelo.co.za\/insights\/wp-content\/uploads\/2022\/11\/5-affordable-ways-to-promote-your-online-store3-380x237.jpg 380w, https:\/\/xneelo.co.za\/insights\/wp-content\/uploads\/2022\/11\/5-affordable-ways-to-promote-your-online-store3-758x474.jpg 758w, https:\/\/xneelo.co.za\/insights\/wp-content\/uploads\/2022\/11\/5-affordable-ways-to-promote-your-online-store3-768x480.jpg 768w, https:\/\/xneelo.co.za\/insights\/wp-content\/uploads\/2022\/11\/5-affordable-ways-to-promote-your-online-store3.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-2-publish-videos-on-youtube\"><span style=\"font-weight: 400;\">2. Publish videos on YouTube<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">The number of global YouTube users is projected to reach <\/span><a href=\"https:\/\/www.statista.com\/forecasts\/1144088\/youtube-users-in-the-world\"><span style=\"font-weight: 400;\">2,854.14 million by 2025<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Some online stores spend thousands on over-produced commercials, but you don\u2019t need to do that. Use your smartphone \u2013 it\u2019s all the equipment you need to get started.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Some helpful DIY video ideas include:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Product showcases, where you highlight key product features.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Tutorials on how to use your products.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Unboxing videos, to show potential customers what they\u2019ll get when they order from you.<\/span><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">The best part about online videos is that you can easily use them for cross-promotion. This means you can publish a video on YouTube, social media, and <\/span><a href=\"https:\/\/xneelo.co.za\/\"><span style=\"font-weight: 400;\">your own website<\/span><\/a><span style=\"font-weight: 400;\">, all in a matter of minutes.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-3-create-quality-content\"><span style=\"font-weight: 400;\">3. Create quality content<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Another great way to promote your online store is with a blog. By publishing <\/span><a href=\"https:\/\/xneelo.co.za\/insights\/create-a-business-blog-worth-reading-with-industry-expert-tips\/\"><span style=\"font-weight: 400;\">frequent high-quality content<\/span><\/a><span style=\"font-weight: 400;\">, you can help more people find your shop through search engines. Let\u2019s break down why this works so well:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Blogging provides you with a platform to talk about your products\u2019 benefits, as well as why you started your online store and <\/span><a href=\"https:\/\/xneelo.co.za\/insights\/online-branding-101\/\"><span style=\"font-weight: 400;\">what your brand stands for<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">You can write content that helps answer questions for potential buyers.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">It gives you the opportunity to show off your expertise through product guides, tutorials, and comparison posts that feature your and your competitors\u2019 products.<\/span><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">Blogging is a fantastic low-cost promotion method because it\u2019s highly scalable. You can publish one blog post per week or one a day. The more consistent you are, the better the results will be.<\/span><\/p>\n\n\n\n<p><a href=\"https:\/\/xneelo.co.za\/wordpress-hosting\/\"><span style=\"font-weight: 400;\">WordPress<\/span><\/a><span style=\"font-weight: 400;\"> is a great platform to use for blogging. Not only is it easy to set up, customise and <\/span><a href=\"https:\/\/xneelo.co.za\/insights\/exploring-xneelos-new-athletic-e-commerce-starter-site\/\"><span style=\"font-weight: 400;\">create an online store<\/span><\/a><span style=\"font-weight: 400;\">, the dashboard makes it simple for anyone to start a blog, and see the results of your efforts.&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-4-improve-your-seo\"><span style=\"font-weight: 400;\">4. Improve your SEO<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">SEO is a collection of techniques that you can apply to get more attention and traffic from search engines such as Google. Creating strong content is the cornerstone of good SEO, but it\u2019s not the only thing you should be doing.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Some other key optimisation techniques include:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Getting backlinks from reputable websites<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Crafting attention-grabbing titles and descriptions<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Using the right keywords, so that relevant users can find your store<\/span><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">These days, you don\u2019t need the services of a professional to tackle SEO. If you pay attention to the <\/span><a href=\"https:\/\/xneelo.co.za\/insights\/3-smart-tips-for-your-seo-marketing-strategy\/\"><span style=\"font-weight: 400;\">basics of SEO<\/span><\/a><span style=\"font-weight: 400;\">, it can make a world of difference for your e-commerce store. Here\u2019s <\/span><a href=\"https:\/\/xneelo.co.za\/insights\/your-quick-guide-to-conducting-an-seo-audit\/\"><span style=\"font-weight: 400;\">how to do an SEO audit<\/span><\/a><span style=\"font-weight: 400;\"> so you can be sure your website is performing at its best.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-5-google-ads\"><span style=\"font-weight: 400;\">5. Google ads<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Online promotion does require a bit of a budget, but you don\u2019t have to spend a lot to see returns. Google Ads is a highly-targeted way to promote your online store, where you can spend as much (or as little) money as you want.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Google Ads currently <\/span><a href=\"https:\/\/w3techs.com\/technologies\/details\/ad-google\"><span style=\"font-weight: 400;\">dominate search advertising<\/span><\/a><span style=\"font-weight: 400;\">, which means that if you\u2019re going to spend money on one platform, this is the one you should choose. Ideally, you\u2019ll test out multiple campaigns with small budgets until you find one that works for you. Once you\u2019ve struck gold, you can <\/span><a href=\"https:\/\/xneelo.co.za\/insights\/four-steps-to-grow-and-scale-your-e-commerce-business\/\"><span style=\"font-weight: 400;\">focus on the ads<\/span><\/a><span style=\"font-weight: 400;\"> that consistently perform well.&nbsp;<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"640\" src=\"https:\/\/xneelo.co.za\/insights\/wp-content\/uploads\/2022\/11\/5-affordable-ways-to-promote-your-online-store-1024x640.jpg\" alt=\"market your online store with content\" class=\"wp-image-11031\" srcset=\"https:\/\/xneelo.co.za\/insights\/wp-content\/uploads\/2022\/11\/5-affordable-ways-to-promote-your-online-store-1024x640.jpg 1024w, https:\/\/xneelo.co.za\/insights\/wp-content\/uploads\/2022\/11\/5-affordable-ways-to-promote-your-online-store-380x237.jpg 380w, https:\/\/xneelo.co.za\/insights\/wp-content\/uploads\/2022\/11\/5-affordable-ways-to-promote-your-online-store-758x474.jpg 758w, https:\/\/xneelo.co.za\/insights\/wp-content\/uploads\/2022\/11\/5-affordable-ways-to-promote-your-online-store-768x480.jpg 768w, https:\/\/xneelo.co.za\/insights\/wp-content\/uploads\/2022\/11\/5-affordable-ways-to-promote-your-online-store.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-promote-your-online-store-without-breaking-your-budget\"><span style=\"font-weight: 400;\">Promote your online store without breaking your budget<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Paid promotion is a strategy that works, but at a high cost. If you pour massive amounts of money into marketing for your online store, it\u2019s bound to get attention. However, there are plenty of ways you can grow your store\u2019s business <\/span><i><span style=\"font-weight: 400;\">without <\/span><\/i><span style=\"font-weight: 400;\">a huge marketing budget.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">If you want to take a more low-cost approach to promoting your online store, here\u2019s what we recommend:<\/span><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Reach out to bloggers and influencers<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Publish videos on YouTube<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Create quality content<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Improve your SEO<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Use Google Ads<\/span><\/li>\n<\/ol>\n\n\n\n<p><span style=\"font-weight: 400;\">All of these techniques have the potential for a big impact on your store\u2019s growth. Once your store is bringing in consistent business, you can consider expanding your marketing budget. Having tested out these strategies, you\u2019ll also have a better idea of what works for you \u2013 and your customers.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Want to read more on this topic? We recommend <\/span><a href=\"https:\/\/xneelo.co.za\/insights\/digital-marketing-tactics-every-entrepreneur-can-master-today\/\"><span style=\"font-weight: 400;\">Digital marketing tactics every entrepreneur can master today.&nbsp;<\/span><\/a><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">If you\u2019re looking for a ready-to-use e-commerce website that\u2019s easy to use and customise, try <\/span><a href=\"https:\/\/xneelo.co.za\/wordpress-hosting\/\"><span style=\"font-weight: 400;\">Managed WordPress Hosting. <\/span><\/a><\/p>\n","protected":false,"plain":"<!-- wp:paragraph -->\n<p><span >Unless you have a dedicated marketing team at your disposal, not many small business owners know <\/span><b>how to market an online store<\/b><span >. Thankfully, it takes a lot less time and money to market an online store than it does a brick and mortar business \u2013 although who can resist the allure of an inflatable tube man on a windy day? Most of the tools you need are available digitally, and advice is free and plentiful. <\/span><span ><br><\/span><span ><br><\/span><span >Here at <\/span><a href=\"https:\/\/xneelo.co.za\/\"><span >xneelo,<\/span><\/a><span > we take pride in the <\/span><a href=\"https:\/\/xneelo.co.za\/insights\/category\/advice\/\"><span >advice articles<\/span><\/a><span > we write to help website owners start and grow their businesses online. In this article, you\u2019ll learn some easy and affordable marketing tactics you can apply right away. The first and most important thing you need to know is that promotion is the key to the success of <\/span><a href=\"https:\/\/xneelo.co.za\/insights\/watch-how-to-turn-a-winning-idea-into-an-online-store\/\"><span >any online store<\/span><\/a><span >. The more effort you put into marketing your products, the more likely it is that customers will decide to buy from you. Customers can\u2019t buy what they can\u2019t see.<\/span><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><span >For many online stores, spending huge amounts of money on marketing isn\u2019t an option. Fortunately, there are a few cost-effective ways to promote your online store. Some approaches, like <\/span><a href=\"https:\/\/xneelo.co.za\/help-centre\/website\/what-is-seo\/\"><span >Search Engine Optimisation (SEO)<\/span><\/a><span >, require some of your time but very little upfront investment.&nbsp;<\/span><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><span >So without further delay, here are five affordable ways to promote your online store.<\/span><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-1-reach-out-to-bloggers-and-influencers\"><span >1. Reach out to bloggers and influencers<\/span><\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p><span >One of the best ways to promote a new online store is to establish relationships with bloggers and social media influencers.&nbsp;<\/span><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><span >There are several ways you can approach influencer marketing. Here are a few examples:<\/span><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul><!-- wp:list-item -->\n<li><span >Give out free samples of key products in exchange for promotion (a review or social media mention, tagging your account or website).<\/span><\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><span >Offer to provide unique discount codes to their followers.<\/span><\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><span >Offer a free guest blog post on a topic their audience will be interested in.<\/span><\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p><span >The way you approach influencers and bloggers needs to be natural. Ensure that your products are in alignment with their brand. Focus on influencers who care about their reputation and only endorse products they genuinely believe in. This will make their promotion of your online store more authentic.<\/span><br><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"id\":11028,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/xneelo.co.za\/insights\/wp-content\/uploads\/2022\/11\/5-affordable-ways-to-promote-your-online-store3-1024x640.jpg\" alt=\"market your online store with YouTube videos\" class=\"wp-image-11028\"\/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-2-publish-videos-on-youtube\"><span >2. Publish videos on YouTube<\/span><\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p><span >The number of global YouTube users is projected to reach <\/span><a href=\"https:\/\/www.statista.com\/forecasts\/1144088\/youtube-users-in-the-world\"><span >2,854.14 million by 2025<\/span><\/a><span >.<\/span><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><span >Some online stores spend thousands on over-produced commercials, but you don\u2019t need to do that. Use your smartphone \u2013 it\u2019s all the equipment you need to get started.<\/span><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><span >Some helpful DIY video ideas include:<\/span><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul><!-- wp:list-item -->\n<li><span >Product showcases, where you highlight key product features.<\/span><\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><span >Tutorials on how to use your products.<\/span><\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><span >Unboxing videos, to show potential customers what they\u2019ll get when they order from you.<\/span><\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p><span >The best part about online videos is that you can easily use them for cross-promotion. This means you can publish a video on YouTube, social media, and <\/span><a href=\"https:\/\/xneelo.co.za\/\"><span >your own website<\/span><\/a><span >, all in a matter of minutes.<\/span><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-3-create-quality-content\"><span >3. Create quality content<\/span><\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p><span >Another great way to promote your online store is with a blog. By publishing <\/span><a href=\"https:\/\/xneelo.co.za\/insights\/create-a-business-blog-worth-reading-with-industry-expert-tips\/\"><span >frequent high-quality content<\/span><\/a><span >, you can help more people find your shop through search engines. Let\u2019s break down why this works so well:<\/span><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul><!-- wp:list-item -->\n<li><span >Blogging provides you with a platform to talk about your products\u2019 benefits, as well as why you started your online store and <\/span><a href=\"https:\/\/xneelo.co.za\/insights\/online-branding-101\/\"><span >what your brand stands for<\/span><\/a><span >.<\/span><\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><span >You can write content that helps answer questions for potential buyers.<\/span><\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><span >It gives you the opportunity to show off your expertise through product guides, tutorials, and comparison posts that feature your and your competitors\u2019 products.<\/span><\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p><span >Blogging is a fantastic low-cost promotion method because it\u2019s highly scalable. You can publish one blog post per week or one a day. The more consistent you are, the better the results will be.<\/span><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><a href=\"https:\/\/xneelo.co.za\/wordpress-hosting\/\"><span >WordPress<\/span><\/a><span > is a great platform to use for blogging. Not only is it easy to set up, customise and <\/span><a href=\"https:\/\/xneelo.co.za\/insights\/exploring-xneelos-new-athletic-e-commerce-starter-site\/\"><span >create an online store<\/span><\/a><span >, the dashboard makes it simple for anyone to start a blog, and see the results of your efforts.&nbsp;<\/span><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-4-improve-your-seo\"><span >4. Improve your SEO<\/span><\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p><span >SEO is a collection of techniques that you can apply to get more attention and traffic from search engines such as Google. Creating strong content is the cornerstone of good SEO, but it\u2019s not the only thing you should be doing.<\/span><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><span >Some other key optimisation techniques include:<\/span><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul><!-- wp:list-item -->\n<li><span >Getting backlinks from reputable websites<\/span><\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><span >Crafting attention-grabbing titles and descriptions<\/span><\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><span >Using the right keywords, so that relevant users can find your store<\/span><\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p><span >These days, you don\u2019t need the services of a professional to tackle SEO. If you pay attention to the <\/span><a href=\"https:\/\/xneelo.co.za\/insights\/3-smart-tips-for-your-seo-marketing-strategy\/\"><span >basics of SEO<\/span><\/a><span >, it can make a world of difference for your e-commerce store. Here\u2019s <\/span><a href=\"https:\/\/xneelo.co.za\/insights\/your-quick-guide-to-conducting-an-seo-audit\/\"><span >how to do an SEO audit<\/span><\/a><span > so you can be sure your website is performing at its best.<\/span><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-5-google-ads\"><span >5. Google ads<\/span><\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p><span >Online promotion does require a bit of a budget, but you don\u2019t have to spend a lot to see returns. Google Ads is a highly-targeted way to promote your online store, where you can spend as much (or as little) money as you want.<\/span><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><span >Google Ads currently <\/span><a href=\"https:\/\/w3techs.com\/technologies\/details\/ad-google\"><span >dominate search advertising<\/span><\/a><span >, which means that if you\u2019re going to spend money on one platform, this is the one you should choose. Ideally, you\u2019ll test out multiple campaigns with small budgets until you find one that works for you. Once you\u2019ve struck gold, you can <\/span><a href=\"https:\/\/xneelo.co.za\/insights\/four-steps-to-grow-and-scale-your-e-commerce-business\/\"><span >focus on the ads<\/span><\/a><span > that consistently perform well.&nbsp;<\/span><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"id\":11031,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/xneelo.co.za\/insights\/wp-content\/uploads\/2022\/11\/5-affordable-ways-to-promote-your-online-store-1024x640.jpg\" alt=\"market your online store with content\" class=\"wp-image-11031\"\/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-promote-your-online-store-without-breaking-your-budget\"><span >Promote your online store without breaking your budget<\/span><\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p><span >Paid promotion is a strategy that works, but at a high cost. If you pour massive amounts of money into marketing for your online store, it\u2019s bound to get attention. However, there are plenty of ways you can grow your store\u2019s business <\/span><i><span >without <\/span><\/i><span >a huge marketing budget.<\/span><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><span >If you want to take a more low-cost approach to promoting your online store, here\u2019s what we recommend:<\/span><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list {\"ordered\":true} -->\n<ol><!-- wp:list-item -->\n<li><span >Reach out to bloggers and influencers<\/span><\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><span >Publish videos on YouTube<\/span><\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><span >Create quality content<\/span><\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><span >Improve your SEO<\/span><\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><span >Use Google Ads<\/span><\/li>\n<!-- \/wp:list-item --><\/ol>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p><span >All of these techniques have the potential for a big impact on your store\u2019s growth. Once your store is bringing in consistent business, you can consider expanding your marketing budget. Having tested out these strategies, you\u2019ll also have a better idea of what works for you \u2013 and your customers.<\/span><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><span >Want to read more on this topic? We recommend <\/span><a href=\"https:\/\/xneelo.co.za\/insights\/digital-marketing-tactics-every-entrepreneur-can-master-today\/\"><span >Digital marketing tactics every entrepreneur can master today.&nbsp;<\/span><\/a><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><span >If you\u2019re looking for a ready-to-use e-commerce website that\u2019s easy to use and customise, try <\/span><a href=\"https:\/\/xneelo.co.za\/wordpress-hosting\/\"><span >Managed WordPress Hosting. <\/span><\/a><\/p>\n<!-- \/wp:paragraph -->"},"excerpt":{"rendered":"<p>For many online stores, spending huge amounts of money on marketing isn\u2019t an option. Fortunately, here are five affordable ways to promote your online store.<\/p>\n","protected":false},"author":7,"featured_media":11034,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"lsx_disable_title":"0","_searchwp_excluded":"","inline_featured_image":false,"footnotes":""},"categories":[1519],"tags":[],"content_group":[6387,6459,6441,6456],"class_list":["post-7866","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advice"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>5 affordable ways to promote your online store - xneelo Insights<\/title>\n<meta name=\"description\" content=\"Unless you have a dedicated marketing team at your disposal, not many small business owners know how to market an online store.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/xneelo.co.za\/insights\/5-affordable-ways-to-promote-your-online-store\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 affordable ways to promote your online store - 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