{"id":8438,"date":"2020-10-12T09:29:32","date_gmt":"2020-10-12T07:29:32","guid":{"rendered":"https:\/\/xneelo.co.za\/insights\/how-to-write-the-best-about-page-for-your-website\/"},"modified":"2024-04-09T13:33:22","modified_gmt":"2024-04-09T11:33:22","slug":"how-to-write-the-best-about-page-for-your-website","status":"publish","type":"post","link":"https:\/\/xneelo.co.za\/insights\/how-to-write-the-best-about-page-for-your-website\/","title":{"rendered":"How to write the best \u201cAbout\u201d page for your website"},"content":{"rendered":"

We all expect the technical aspects of creating a website to be daunting. But what many of us underestimate is just how hard it can be to get the content on your website right. When you only have a few minutes to impress new visitors, the words on your website aren\u2019t just words<\/span> \u2013 <\/span><\/i>they\u2019re your elevator pitch.<\/span><\/p>\n

What is an \u2018About\u2019 page and why is it important?<\/span><\/h2>\n

An \u2018About\u2019 page is a designated page on your website where you tell visitors who you are, what you do, why you do it and a little about your business journey.  When you\u2019re writing this page, keep in mind the visitors you\u2019re writing for \u2013 what do they want to know and why would they care? It\u2019s an important opportunity to connect with your audience by sharing your story.<\/span><\/p>\n

Here are our tried and tested tips to writing a great \u2018About\u2019 page:<\/span><\/p>\n

1. Include company details<\/span><\/h2>\n

Visitors to this page will be looking for specific information about you and your company. They want to know why they should do business with you, and choose you rather than one of your competitors. Only include information that is <\/span>true<\/b> and <\/span>relevant<\/b>.  Be upfront about how long you\u2019ve been in the industry and how you can solve their specific problem. <\/span><\/p>\n

2. Stick to the facts<\/span><\/h2>\n

It can be easy to get carried away when you\u2019re writing this page but remember you want to sell your business, not <\/span>oversell<\/span><\/i> yourself.  By being <\/span>transparent<\/b>, even if you\u2019re just starting out, your customers will learn that they can trust you and what you offer. Introduce your team or if you\u2019re a solo operation, share your passion and reason for existence \u2013 be relatable. Your unique story and business journey form part of your <\/span>brand story<\/span><\/a>.<\/span><\/p>\n

3. List credentials, awards and reviews<\/span><\/h2>\n

If your company has won any <\/span>certificates or awards<\/b>, be sure to include them. This external validation can instil confidence in your prospective customers.  If you\u2019ve been nominated for a business award you can include it here too. <\/span><\/p>\n

Not sure what else to include on your  \u2018About\u2019 page? Make sure you have these details:<\/span><\/p>\n