{"id":8441,"date":"2020-10-19T10:16:40","date_gmt":"2020-10-19T08:16:40","guid":{"rendered":"https:\/\/xneelo.co.za\/insights\/how-to-use-rich-snippets-to-improve-your-google-ranking\/"},"modified":"2024-04-09T13:31:57","modified_gmt":"2024-04-09T11:31:57","slug":"how-to-use-rich-snippets-to-improve-your-google-ranking","status":"publish","type":"post","link":"https:\/\/xneelo.co.za\/insights\/how-to-use-rich-snippets-to-improve-your-google-ranking\/","title":{"rendered":"How to use rich snippets to improve your Google ranking"},"content":{"rendered":"

If you’re in the process of optimising your website for the search engines (known as SEO), you’ve come to the right place. In this article we share expert advice on <\/span>how to use rich snippets<\/b> \u2013 enriched copy in your website\u2019s Google Search results, to increase your website’s click-through-rate and overall search engine ranking.<\/span><\/p>\n

If there\u2019s one thing all online businesses want, it\u2019s to rank well on Google. But do you understand how to use rich snippets to improve your Google search results \u2013 or what rich snippets even are? Rich snippets can be anything from your star rating, images, or additional information used to entice Internet users to click on your link. We’ll go into more detail about rich snippets further down.<\/span><\/p>\n

To ensure we provide the best advice possible, we asked professional web designer <\/span>Felix Norton<\/span><\/a> to share a few expert tips. After reading this article, you should have no problem applying these tips to your own website.<\/span><\/p>\n

What are rich snippets?<\/span><\/h2>\n

Rich snippets (or rich results) are normal Google search results that display additional information. This extra data is usually pulled from structured data found in a webpage\u2019s HTML (the code). Common rich snippet results include reviews, products, recipes, pricing, locations and events.<\/span><\/p>\n

This is a normal result:<\/span><\/p>\n

\"search<\/p>\n

And this is a rich result \u2013 see the additional information listed below?<\/span><\/p>\n

\"rich<\/p>\n

What\u2019s the difference between a rich snippet and a featured snippet?<\/span><\/h2>\n

A common confusion is the difference between a rich snippet and a featured snippet. A rich snippet is an organic search result with more information \u2013 location, pricing, ratings and reviews. A featured snippet is the answer to a question, and it appears before the organic search results in what is known as \u2018position zero\u2019. The font size is bigger and it is clearly superior to all the other search results. Google has chosen it as the best available answer to your question.<\/span><\/p>\n

If you want your content to appear as a featured snippet, it has to be much better than any other potential answer to the question. It can appear as a paragraph, a list or a table. Featured snippets are a good goal, but the first step is to master rich snippets.<\/span><\/p>\n

\"featured<\/p>\n

Why should you care about rich snippets?<\/span><\/h2>\n

Rich snippets look different from normal search results. The additional information stands out from other searches and can potentially increase your click-through rate. This can help your business stand out from your competitors and get more traffic.<\/span><\/p>\n

Google is also more likely to rank a rich result higher than a normal result, which also increases the likelihood of your site being clicked on first. It won\u2019t boost your site to the top of the search page, but it will make it a more attractive option to click on.<\/span><\/p>\n

What can you do to feature rich snippets more often?<\/span><\/h2>\n

While Google can sometimes generate rich snippets automatically, it\u2019s more likely to reward your site with a rich snippet if you provide the Googlebot with best practice <\/span>schema markup<\/span><\/a> for your webpage.<\/span><\/p>\n

If you use a CMS like <\/span>WordPress<\/span><\/a>, you can use a <\/span>plugin like Yoast<\/span><\/a> to add schema markup into your website automatically. If you have a self-coded website, ensure your code has the right markup.<\/span><\/p>\n

How complicated is it to set up?<\/span><\/h2>\n

The good news is, your website might already support rich snippets automatically. You can test your website\u2019s rich snippets friendliness with the official Google <\/span>Rich Results Test<\/span><\/a>.<\/span><\/p>\n

Depending on your website setup, it\u2019s relatively easy to add schema markup to a website.<\/span><\/p>\n

There are lots of great online tutorials if you want to do it yourself, otherwise, you can always hire a local <\/span>web development agency<\/span><\/a> or SEO expert.<\/span><\/p>\n

What advice do you have for small businesses who want to feature more prominently on Google?<\/span><\/h2>\n

The most important thing to understand is Google\u2019s core objective: \u201cHelp users find the best information possible\u201d. Are you offering the best information possible on your website? <\/span>Content marketing<\/span><\/a> is a good way to answer this question.<\/span><\/p>\n

By adding quality content and optimising your website for rich snippets, you\u2019re giving your visitors a better user experience, so Google will reward your site with higher rankings and therefore more traffic.<\/span><\/p>\n

\n
\n

About the author<\/h3>\n

Felix Norton<\/span><\/a> has over 8 years of experience building over 300 websites. He\u2019s a professional web designer who runs a WordPress focused digital agency called Woww.<\/span><\/p>\n

A high-performance website starts with a great platform and hosting partner. <\/span>Managed WordPress hosting<\/span><\/a> gives you the best of WordPress, access to expertly-crafted Starter Sites and plugins, combined with trusted hosting and support. <\/span><\/p>\n

Start your free trial now. <\/span><\/a><\/p>\n<\/div>\n<\/div>\n","protected":false,"plain":"If you're in the process of optimising your website for the search engines (known as SEO), you've come to the right place. In this article we share expert advice on <\/span>how to use rich snippets<\/b> \u2013 enriched copy in your website\u2019s Google Search results, to increase your website's click-through-rate and overall search engine ranking.<\/span>\n\nIf there\u2019s one thing all online businesses want, it\u2019s to rank well on Google. But do you understand how to use rich snippets to improve your Google search results \u2013 or what rich snippets even are? Rich snippets can be anything from your star rating, images, or additional information used to entice Internet users to click on your link. We'll go into more detail about rich snippets further down.<\/span>\n\nTo ensure we provide the best advice possible, we asked professional web designer <\/span>Felix Norton<\/span><\/a> to share a few expert tips. After reading this article, you should have no problem applying these tips to your own website.<\/span>\n

What are rich snippets?<\/span><\/h2>\nRich snippets (or rich results) are normal Google search results that display additional information. This extra data is usually pulled from structured data found in a webpage\u2019s HTML (the code). Common rich snippet results include reviews, products, recipes, pricing, locations and events.<\/span>\n\nThis is a normal result:<\/span>\n\n\"search\n\nAnd this is a rich result \u2013 see the additional information listed below?<\/span>\n\n\"rich\n

What\u2019s the difference between a rich snippet and a featured snippet?<\/span><\/h2>\nA common confusion is the difference between a rich snippet and a featured snippet. A rich snippet is an organic search result with more information \u2013 location, pricing, ratings and reviews. A featured snippet is the answer to a question, and it appears before the organic search results in what is known as \u2018position zero\u2019. The font size is bigger and it is clearly superior to all the other search results. Google has chosen it as the best available answer to your question.<\/span>\n\nIf you want your content to appear as a featured snippet, it has to be much better than any other potential answer to the question. It can appear as a paragraph, a list or a table. Featured snippets are a good goal, but the first step is to master rich snippets.<\/span>\n\n\"featured\n

Why should you care about rich snippets?<\/span><\/h2>\nRich snippets look different from normal search results. The additional information stands out from other searches and can potentially increase your click-through rate. This can help your business stand out from your competitors and get more traffic.<\/span>\n\nGoogle is also more likely to rank a rich result higher than a normal result, which also increases the likelihood of your site being clicked on first. It won\u2019t boost your site to the top of the search page, but it will make it a more attractive option to click on.<\/span>\n

What can you do to feature rich snippets more often?<\/span><\/h2>\nWhile Google can sometimes generate rich snippets automatically, it\u2019s more likely to reward your site with a rich snippet if you provide the Googlebot with best practice <\/span>schema markup<\/span><\/a> for your webpage.<\/span>\n\nIf you use a CMS like <\/span>WordPress<\/span><\/a>, you can use a <\/span>plugin like Yoast<\/span><\/a> to add schema markup into your website automatically. If you have a self-coded website, ensure your code has the right markup.<\/span>\n

How complicated is it to set up?<\/span><\/h2>\nThe good news is, your website might already support rich snippets automatically. You can test your website\u2019s rich snippets friendliness with the official Google <\/span>Rich Results Test<\/span><\/a>.<\/span>\n\nDepending on your website setup, it\u2019s relatively easy to add schema markup to a website.<\/span>\n\nThere are lots of great online tutorials if you want to do it yourself, otherwise, you can always hire a local <\/span>web development agency<\/span><\/a> or SEO expert.<\/span>\n

What advice do you have for small businesses who want to feature more prominently on Google?<\/span><\/h2>\nThe most important thing to understand is Google\u2019s core objective: \u201cHelp users find the best information possible\u201d. Are you offering the best information possible on your website? <\/span>Content marketing<\/span><\/a> is a good way to answer this question.<\/span>\n\nBy adding quality content and optimising your website for rich snippets, you\u2019re giving your visitors a better user experience, so Google will reward your site with higher rankings and therefore more traffic.<\/span>\n
\n
\n

About the author<\/h3>\nFelix Norton<\/span><\/a> has over 8 years of experience building over 300 websites. He\u2019s a professional web designer who runs a WordPress focused digital agency called Woww.<\/span>\n\nA high-performance website starts with a great platform and hosting partner. <\/span>Managed WordPress hosting<\/span><\/a> gives you the best of WordPress, access to expertly-crafted Starter Sites and plugins, combined with trusted hosting and support. <\/span>\n\nStart your free trial now. <\/span><\/a>\n\n<\/div>\n<\/div>"},"excerpt":{"rendered":"

If there\u2019s one thing all online businesses want, it\u2019s to rank well on Google. We asked professional web designer Felix Norton to share a few expert tips.<\/p>\n","protected":false},"author":7,"featured_media":11292,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"lsx_disable_title":"0","_searchwp_excluded":"","inline_featured_image":false,"footnotes":""},"categories":[1519],"tags":[6540,6546,6543],"content_group":[6459,6399,6447,6456],"class_list":["post-8441","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advice","tag-rich-snippets","tag-seo","tag-website-advice"],"acf":[],"yoast_head":"\nHow to use rich snippets to improve your Google ranking - xneelo Insights<\/title>\n<meta name=\"description\" content=\"In this article we share expert advice on how to use rich snippets \u2013 enriched copy in your website\u2019s Google Search results.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/xneelo.co.za\/insights\/how-to-use-rich-snippets-to-improve-your-google-ranking\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to use rich snippets to improve your Google ranking - 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