{"id":8489,"date":"2021-06-11T09:48:00","date_gmt":"2021-06-11T07:48:00","guid":{"rendered":"https:\/\/xneelo.co.za\/insights\/how-to-choose-the-right-social-media-platforms-for-your-business\/"},"modified":"2024-05-06T09:06:44","modified_gmt":"2024-05-06T07:06:44","slug":"how-to-choose-the-right-social-media-platforms-for-your-business","status":"publish","type":"post","link":"https:\/\/xneelo.co.za\/insights\/how-to-choose-the-right-social-media-platforms-for-your-business\/","title":{"rendered":"How to choose the right social media platforms for your business"},"content":{"rendered":"\n<p><span style=\"font-weight: 400;\">Your website is up and running and you\u2019re ready to venture into the world of social media! But where to start? Your social media marketing should go hand in hand with your <\/span><a href=\"https:\/\/xneelo.co.za\/insights\/golden-rules-of-content-marketing\/\"><span style=\"font-weight: 400;\">content strategy<\/span><\/a><span style=\"font-weight: 400;\"> and all your other marketing efforts. By harnessing the right <\/span><b>social media platforms,<\/b><span style=\"font-weight: 400;\"> you can distribute your content widely \u2013 increasing your <\/span><a href=\"https:\/\/xneelo.co.za\/insights\/online-branding-101\/\"><span style=\"font-weight: 400;\">brand awareness<\/span><\/a><span style=\"font-weight: 400;\"> and, hopefully, your sales too.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The most popular social media channels at the moment are Facebook, Twitter, Instagram, YouTube, Pinterest, TikTok and LinkedIn. While it\u2019s possible to have a presence on each of them, it\u2019s better to master one or two at a time.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Social media might seem simple enough to master. Sure, there\u2019s nothing to sending off a snappy reply to your favourite\u2019s brand\u2019s latest post, but posting from your business\u2019s perspective is a lot different. You\u2019re no longer posting as yourself, so you need to consider the language you use; you need to consider the type of content your customers want; and most of all, you need to determine what your goal is from each social media platform you use. You also don&#8217;t want to spend too much on social media instead of running your business! Focusing your social media efforts will guarantee a better return on your investment.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">In this post we\u2019ll outline the necessary due diligence involved in choosing the right social media platform for your business.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-to-consider\"><span style=\"font-weight: 400;\">What to consider<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Some of the considerations you\u2019ll need to keep in mind when choosing which social media platform to focus on are:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">What are your specific social media goals?&nbsp;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Which platforms are your customers using?&nbsp;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Which platforms are you comfortable using, or do your team members have expertise in?<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Which platforms are your competitors using? If you\u2019re not sure, do a quick competitor review to find out what\u2019s working for them.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Which platform is best suited for the type of content you intend to post? If you have a lot of great images, consider using a platform like Instagram or Pinterest. If your content isn\u2019t as visually strong, consider another platform like Twitter or Facebook.&nbsp;<\/span><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">So how do you know if your efforts are working? Traffic and conversions measure the success of your social media \u2013 you\u2019ll need to set realistic social media marketing goals and measure them regularly. You can measure how much web traffic comes from each platform. Is one platform performing better than the other? Double down on that one. <\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-know-who-your-audience-is\"><span style=\"font-weight: 400;\">Know who your audience is<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">To create meaningful content on social media, it\u2019s essential to Identify your audience \u2013 the more specific you are, the easier it will be to narrow your focus.&nbsp; Here are some guiding questions to help you get started:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Who are your customers?<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">What are their specific characteristics? Things like their age, gender, etc.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">What devices do they use to access your website? (You can get this information quite simply from <\/span><a href=\"https:\/\/xneelo.co.za\/insights\/google-tools-to-help-you-grow-your-small-business\/\"><span style=\"font-weight: 400;\">Google Analytics<\/span><\/a><span style=\"font-weight: 400;\">.)<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Other than your product\/ service, what else are your potential customers\u2019 interested in?<\/span><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">The answers to these questions will help you create a general profile of your customer base. <\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-explore-the-platforms-your-customers-use\"><span style=\"font-weight: 400;\">Explore the platforms your customers use<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Now that you know <\/span><i><span style=\"font-weight: 400;\">who<\/span><\/i><span style=\"font-weight: 400;\"> you\u2019re targeting, and what you\u2019d like to achieve by using social media, you need to determine which platforms are best suited to your business. Your customers may be on multiple platforms but this doesn\u2019t mean you need to be on all of them as well.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Rather focus your attention on one or two platforms, and do them well.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Unless you work on it full time, it\u2019s not possible to be present on all of the available social media platforms without compromising on the quality of your content. Also, remember that there\u2019s a difference between presence and <\/span><i><span style=\"font-weight: 400;\">engagement<\/span><\/i><span style=\"font-weight: 400;\">. Engagement means how much your customers interact with the content you\u2019re sharing: the number of page likes, comments and shares. Your customers may be on Facebook, but they may <\/span><i><span style=\"font-weight: 400;\">interact<\/span><\/i><span style=\"font-weight: 400;\"> more (and be driven to make purchases) via Instagram, for example.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Social media success relies on testing and iterating. Adjust your posting schedule and content once you see when your customers are most engaged \u2013 <\/span><a href=\"https:\/\/analytics.google.com\/analytics\/web\/\"><span style=\"font-weight: 400;\">Google Analytics<\/span><\/a><span style=\"font-weight: 400;\"> can help you uncover when your site is the busiest, and you\u2019ll be able to get insights on post-performance from each social media platform.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Remember: if you want to drive sales, make sure your customers land on your product page or sign up page. Make their journey as seamless as possible.&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-understand-where-your-content-fits-best\"><span style=\"font-weight: 400;\">Understand where your content fits best<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Your content goals will not be suitable for every platform. Here\u2019s a quick cheat sheet of what content fits where.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-facebook\"><span style=\"font-weight: 400;\">Facebook<\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">With over <\/span><a href=\"https:\/\/www.statista.com\/statistics\/272014\/global-social-networks-ranked-by-number-of-users\/\"><span style=\"font-weight: 400;\">2.85 billion users<\/span><\/a><span style=\"font-weight: 400;\">, it\u2019s no surprise that <\/span><a href=\"https:\/\/xneelo.co.za\/insights\/a-helpful-guide-to-facebook-and-twitter-for-business\/\"><span style=\"font-weight: 400;\">Facebook<\/span><\/a><span style=\"font-weight: 400;\"> remains the most used of all the social media platforms.&nbsp;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Facebook is great for developing your brand identity, broadening your reach, creating a community and keeping customers informed of changes.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Facebook is also a great platform for generating customer reviews for your product or service. Just remember to create a business profile and not a personal one.<\/span><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-twitter\"><span style=\"font-weight: 400;\">Twitter<\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Twitter is a popular choice for many businesses and is popular among readers who want to keep up with the world but don\u2019t want to read long-form content.&nbsp;&nbsp;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Twitter uses hashtags (organising content according to a certain word or phrase), making this platform ideal for real-time updates and promoting events.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Twitter also presents a golden opportunity to engage with customers, potential partners and peers directly by directly tagging them in your own posts. <\/span><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-pinterest\"><span style=\"font-weight: 400;\">Pinterest<\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">As Pinterest is entirely visual, you\u2019ll need high-quality imagery to get the best results from this platform.&nbsp;<\/span><\/li>\n\n\n\n<li><a href=\"https:\/\/business.pinterest.com\/en-gb\/audience\"><span style=\"font-weight: 400;\">60%<\/span><\/a><span style=\"font-weight: 400;\"> of Pinterest users are female, so if your business is female-focused, this channel could be an ideal platform for you.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Many users consult Pinterest when they\u2019re considering making a purchase, so keep that in mind when deciding on what content to share. Here are some <\/span><a href=\"https:\/\/xneelo.co.za\/insights\/using-photography-on-your-website-to-tell-your-brand-story\/\"><span style=\"font-weight: 400;\">tips for using photography <\/span><\/a><span style=\"font-weight: 400;\">for branding purposes.<br><\/span><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-tiktok\"><span style=\"font-weight: 400;\">TikTok<\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">With <\/span><a href=\"https:\/\/www.yoco.com\/za\/blog\/article\/tiktok-for-business\/\"><span style=\"font-weight: 400;\">over 1 billion users<\/span><\/a><span style=\"font-weight: 400;\">, TikTok is quickly becoming a source to be reckoned with, with business accounts and a <\/span><a href=\"https:\/\/www.tiktok.com\/business\/en\/blog\/introducing-the-small-business-resource-center\"><span style=\"font-weight: 400;\">Small Business Resource Centre<\/span><\/a><span style=\"font-weight: 400;\"> available to help small businesses master the platform.&nbsp;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">TikTok is a video sharing platform, and has free video tools you can use to create your own videos. If you are going to create videos to share from your business account, be mindful of the quality of the content you produce as poor-quality video could create a negative brand perception. <\/span><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-youtube\"><span style=\"font-weight: 400;\">YouTube<\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">YouTube is considered the second most popular search engine after Google.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">2 billion people visit YouTube each month globally, with 500 hours of video uploaded every 60 seconds. That\u2019s a lot of traffic you can reach.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">According to a recent survey, <\/span><a href=\"https:\/\/www.wyzowl.com\/video-marketing-statistics\/\"><span style=\"font-weight: 400;\">86% of businesses<\/span><\/a><span style=\"font-weight: 400;\"> use video as a marketing tool.&nbsp;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Remember, YouTube is also a search engine, so use your video titles wisely. <\/span><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-linkedin\"><span style=\"font-weight: 400;\">LinkedIn<\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">LinkedIn is ideal for creating a professional business network community.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Having a LinkedIn profile helps build business credibility and is a valuable marketing tool to have at your disposal.&nbsp;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">LinkedIn enables you to interact with like-minded professionals and other industry experts and form valuable connections.&nbsp;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Due to the unique focus of LinkedIn, this platform is best used for business-to-business (B2B) lead generation, recruiting and networking.<\/span><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">Read more about using LinkedIn for business <\/span><a href=\"https:\/\/xneelo.co.za\/insights\/a-helpful-guide-to-linkedin-for-business\/\"><span style=\"font-weight: 400;\">here.<\/span><\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-instagram\"><span style=\"font-weight: 400;\">Instagram<\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Like Pinterest, Instagram is dependent on appealing, good-quality imagery.&nbsp;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Instagram promises \u2018less noise\u2019 than Facebook and relies on imagery for lead generation (sales). By adding buttons to your posts, or using the \u2018swipe up\u2019 feature in your stories, you can easily take your customers from viewing your products to purchasing them.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Consider using Instagram for lead generation, creating a community, expanding your reach or affirming your brand identity.<\/span><\/span>\n<p>&nbsp;<\/p>\n<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-make-sure-your-website-is-geared-for-social-media-integration\"><span style=\"font-weight: 400;\">Make sure your website is geared for social media integration<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">You want to make it as easy as possible for potential social media followers to find you, which is why it&#8217;s important to include visible links to your social media platforms on your website. If you\u2019re using <\/span><a href=\"https:\/\/xneelo.co.za\/wordpress-hosting\/\"><span style=\"font-weight: 400;\">WordPress<\/span><\/a><span style=\"font-weight: 400;\">, this is as easy as adding a widget, while most website themes will have this as a standard.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">No matter the platform you choose, every small business needs a social media presence of some description. But before you dive into social media, it\u2019s important to understand where your potential customers already are and join them on those platforms. Choose one or two of the best-suited platforms for your business, and focus on doing them well.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Want to read more on this topic? Read <\/span><a href=\"https:\/\/xneelo.co.za\/insights\/digital-marketing-tactics-every-entrepreneur-can-master-today\/\"><span style=\"font-weight: 400;\">digital marketing tactics every entrepreneur can master today.<\/span><\/a><\/p>\n","protected":false,"plain":"<!-- wp:paragraph -->\n<p><span >Your website is up and running and you\u2019re ready to venture into the world of social media! But where to start? Your social media marketing should go hand in hand with your <\/span><a href=\"https:\/\/xneelo.co.za\/insights\/golden-rules-of-content-marketing\/\"><span >content strategy<\/span><\/a><span > and all your other marketing efforts. By harnessing the right <\/span><b>social media platforms,<\/b><span > you can distribute your content widely \u2013 increasing your <\/span><a href=\"https:\/\/xneelo.co.za\/insights\/online-branding-101\/\"><span >brand awareness<\/span><\/a><span > and, hopefully, your sales too.&nbsp;<\/span><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><span >The most popular social media channels at the moment are Facebook, Twitter, Instagram, YouTube, Pinterest, TikTok and LinkedIn. While it\u2019s possible to have a presence on each of them, it\u2019s better to master one or two at a time.<\/span><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><span >Social media might seem simple enough to master. Sure, there\u2019s nothing to sending off a snappy reply to your favourite\u2019s brand\u2019s latest post, but posting from your business\u2019s perspective is a lot different. You\u2019re no longer posting as yourself, so you need to consider the language you use; you need to consider the type of content your customers want; and most of all, you need to determine what your goal is from each social media platform you use. You also don't want to spend too much on social media instead of running your business! Focusing your social media efforts will guarantee a better return on your investment.&nbsp;<\/span><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><span >In this post we\u2019ll outline the necessary due diligence involved in choosing the right social media platform for your business.<\/span><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-what-to-consider\"><span >What to consider<\/span><\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p><span >Some of the considerations you\u2019ll need to keep in mind when choosing which social media platform to focus on are:<\/span><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul><!-- wp:list-item -->\n<li><span >What are your specific social media goals?&nbsp;<\/span><\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><span >Which platforms are your customers using?&nbsp;<\/span><\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><span >Which platforms are you comfortable using, or do your team members have expertise in?<\/span><\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><span >Which platforms are your competitors using? If you\u2019re not sure, do a quick competitor review to find out what\u2019s working for them.<\/span><\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><span >Which platform is best suited for the type of content you intend to post? If you have a lot of great images, consider using a platform like Instagram or Pinterest. If your content isn\u2019t as visually strong, consider another platform like Twitter or Facebook.&nbsp;<\/span><\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p><span >So how do you know if your efforts are working? Traffic and conversions measure the success of your social media \u2013 you\u2019ll need to set realistic social media marketing goals and measure them regularly. You can measure how much web traffic comes from each platform. Is one platform performing better than the other? Double down on that one. <\/span><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-know-who-your-audience-is\"><span >Know who your audience is<\/span><\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p><span >To create meaningful content on social media, it\u2019s essential to Identify your audience \u2013 the more specific you are, the easier it will be to narrow your focus.&nbsp; Here are some guiding questions to help you get started:<\/span><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul><!-- wp:list-item -->\n<li><span >Who are your customers?<\/span><\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><span >What are their specific characteristics? Things like their age, gender, etc.<\/span><\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><span >What devices do they use to access your website? (You can get this information quite simply from <\/span><a href=\"https:\/\/xneelo.co.za\/insights\/google-tools-to-help-you-grow-your-small-business\/\"><span >Google Analytics<\/span><\/a><span >.)<\/span><\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><span >Other than your product\/ service, what else are your potential customers\u2019 interested in?<\/span><\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p><span >The answers to these questions will help you create a general profile of your customer base. <\/span><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-explore-the-platforms-your-customers-use\"><span >Explore the platforms your customers use<\/span><\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p><span >Now that you know <\/span><i><span >who<\/span><\/i><span > you\u2019re targeting, and what you\u2019d like to achieve by using social media, you need to determine which platforms are best suited to your business. Your customers may be on multiple platforms but this doesn\u2019t mean you need to be on all of them as well.&nbsp;<\/span><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><span >Rather focus your attention on one or two platforms, and do them well.&nbsp;<\/span><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><span >Unless you work on it full time, it\u2019s not possible to be present on all of the available social media platforms without compromising on the quality of your content. Also, remember that there\u2019s a difference between presence and <\/span><i><span >engagement<\/span><\/i><span >. Engagement means how much your customers interact with the content you\u2019re sharing: the number of page likes, comments and shares. Your customers may be on Facebook, but they may <\/span><i><span >interact<\/span><\/i><span > more (and be driven to make purchases) via Instagram, for example.&nbsp;<\/span><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><span >Social media success relies on testing and iterating. Adjust your posting schedule and content once you see when your customers are most engaged \u2013 <\/span><a href=\"https:\/\/analytics.google.com\/analytics\/web\/\"><span >Google Analytics<\/span><\/a><span > can help you uncover when your site is the busiest, and you\u2019ll be able to get insights on post-performance from each social media platform.<\/span><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><span >Remember: if you want to drive sales, make sure your customers land on your product page or sign up page. Make their journey as seamless as possible.&nbsp;<\/span><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-understand-where-your-content-fits-best\"><span >Understand where your content fits best<\/span><\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p><span >Your content goals will not be suitable for every platform. Here\u2019s a quick cheat sheet of what content fits where.<\/span><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\" id=\"h-facebook\"><span >Facebook<\/span><\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:list -->\n<ul><!-- wp:list-item -->\n<li><span >With over <\/span><a href=\"https:\/\/www.statista.com\/statistics\/272014\/global-social-networks-ranked-by-number-of-users\/\"><span >2.85 billion users<\/span><\/a><span >, it\u2019s no surprise that <\/span><a href=\"https:\/\/xneelo.co.za\/insights\/a-helpful-guide-to-facebook-and-twitter-for-business\/\"><span >Facebook<\/span><\/a><span > remains the most used of all the social media platforms.&nbsp;<\/span><\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><span >Facebook is great for developing your brand identity, broadening your reach, creating a community and keeping customers informed of changes.<\/span><\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><span >Facebook is also a great platform for generating customer reviews for your product or service. Just remember to create a business profile and not a personal one.<\/span><\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\" id=\"h-twitter\"><span >Twitter<\/span><\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:list -->\n<ul><!-- wp:list-item -->\n<li><span >Twitter is a popular choice for many businesses and is popular among readers who want to keep up with the world but don\u2019t want to read long-form content.&nbsp;&nbsp;<\/span><\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><span >Twitter uses hashtags (organising content according to a certain word or phrase), making this platform ideal for real-time updates and promoting events.<\/span><\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><span >Twitter also presents a golden opportunity to engage with customers, potential partners and peers directly by directly tagging them in your own posts. <\/span><\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\" id=\"h-pinterest\"><span >Pinterest<\/span><\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:list -->\n<ul><!-- wp:list-item -->\n<li><span >As Pinterest is entirely visual, you\u2019ll need high-quality imagery to get the best results from this platform.&nbsp;<\/span><\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><a href=\"https:\/\/business.pinterest.com\/en-gb\/audience\"><span >60%<\/span><\/a><span > of Pinterest users are female, so if your business is female-focused, this channel could be an ideal platform for you.<\/span><\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><span >Many users consult Pinterest when they\u2019re considering making a purchase, so keep that in mind when deciding on what content to share. Here are some <\/span><a href=\"https:\/\/xneelo.co.za\/insights\/using-photography-on-your-website-to-tell-your-brand-story\/\"><span >tips for using photography <\/span><\/a><span >for branding purposes.<br><\/span><\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\" id=\"h-tiktok\"><span >TikTok<\/span><\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:list -->\n<ul><!-- wp:list-item -->\n<li><span >With <\/span><a href=\"https:\/\/www.yoco.com\/za\/blog\/article\/tiktok-for-business\/\"><span >over 1 billion users<\/span><\/a><span >, TikTok is quickly becoming a source to be reckoned with, with business accounts and a <\/span><a href=\"https:\/\/www.tiktok.com\/business\/en\/blog\/introducing-the-small-business-resource-center\"><span >Small Business Resource Centre<\/span><\/a><span > available to help small businesses master the platform.&nbsp;<\/span><\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><span >TikTok is a video sharing platform, and has free video tools you can use to create your own videos. If you are going to create videos to share from your business account, be mindful of the quality of the content you produce as poor-quality video could create a negative brand perception. <\/span><\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\" id=\"h-youtube\"><span >YouTube<\/span><\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:list -->\n<ul><!-- wp:list-item -->\n<li><span >YouTube is considered the second most popular search engine after Google.<\/span><\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><span >2 billion people visit YouTube each month globally, with 500 hours of video uploaded every 60 seconds. That\u2019s a lot of traffic you can reach.<\/span><\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><span >According to a recent survey, <\/span><a href=\"https:\/\/www.wyzowl.com\/video-marketing-statistics\/\"><span >86% of businesses<\/span><\/a><span > use video as a marketing tool.&nbsp;<\/span><\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><span >Remember, YouTube is also a search engine, so use your video titles wisely. <\/span><\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\" id=\"h-linkedin\"><span >LinkedIn<\/span><\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:list -->\n<ul><!-- wp:list-item -->\n<li><span >LinkedIn is ideal for creating a professional business network community.<\/span><\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><span >Having a LinkedIn profile helps build business credibility and is a valuable marketing tool to have at your disposal.&nbsp;<\/span><\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><span >LinkedIn enables you to interact with like-minded professionals and other industry experts and form valuable connections.&nbsp;<\/span><\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><span >Due to the unique focus of LinkedIn, this platform is best used for business-to-business (B2B) lead generation, recruiting and networking.<\/span><\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p><span >Read more about using LinkedIn for business <\/span><a href=\"https:\/\/xneelo.co.za\/insights\/a-helpful-guide-to-linkedin-for-business\/\"><span >here.<\/span><\/a><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\" id=\"h-instagram\"><span >Instagram<\/span><\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:list -->\n<ul><!-- wp:list-item -->\n<li><span >Like Pinterest, Instagram is dependent on appealing, good-quality imagery.&nbsp;<\/span><\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><span >Instagram promises \u2018less noise\u2019 than Facebook and relies on imagery for lead generation (sales). By adding buttons to your posts, or using the \u2018swipe up\u2019 feature in your stories, you can easily take your customers from viewing your products to purchasing them.<\/span><\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><span ><span >Consider using Instagram for lead generation, creating a community, expanding your reach or affirming your brand identity.<\/span><\/span>\n<p>&nbsp;<\/p>\n<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-make-sure-your-website-is-geared-for-social-media-integration\"><span >Make sure your website is geared for social media integration<\/span><\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p><span >You want to make it as easy as possible for potential social media followers to find you, which is why it's important to include visible links to your social media platforms on your website. If you\u2019re using <\/span><a href=\"https:\/\/xneelo.co.za\/wordpress-hosting\/\"><span >WordPress<\/span><\/a><span >, this is as easy as adding a widget, while most website themes will have this as a standard.<\/span><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><span >No matter the platform you choose, every small business needs a social media presence of some description. But before you dive into social media, it\u2019s important to understand where your potential customers already are and join them on those platforms. Choose one or two of the best-suited platforms for your business, and focus on doing them well.<\/span><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><span >Want to read more on this topic? Read <\/span><a href=\"https:\/\/xneelo.co.za\/insights\/digital-marketing-tactics-every-entrepreneur-can-master-today\/\"><span >digital marketing tactics every entrepreneur can master today.<\/span><\/a><\/p>\n<!-- \/wp:paragraph -->"},"excerpt":{"rendered":"<p>Your website is up and running and you\u2019re ready to venture into the world of social media! But where to start? Your social media marketing should go hand in hand with your content strategy and all your other marketing efforts.<\/p>\n","protected":false},"author":7,"featured_media":8579,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"lsx_disable_title":"0","_searchwp_excluded":"","inline_featured_image":false,"footnotes":""},"categories":[1519],"tags":[6492,2017],"content_group":[6444,6459,6399,6456],"class_list":["post-8489","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advice","tag-socialo-media-platforms","tag-wordpress"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to choose the right social media platforms for your business - xneelo Insights<\/title>\n<meta name=\"description\" content=\"Harnessing the right social media platforms allows you to distribute your content widely \u2013 increasing your brand awareness.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/xneelo.co.za\/insights\/how-to-choose-the-right-social-media-platforms-for-your-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to choose the right social media platforms for your business - 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