{"id":8492,"date":"2020-12-18T09:04:29","date_gmt":"2020-12-18T07:04:29","guid":{"rendered":"https:\/\/xneelo.co.za\/insights\/how-to-connect-with-your-customers-in-2021\/"},"modified":"2024-05-06T09:07:13","modified_gmt":"2024-05-06T07:07:13","slug":"how-to-connect-with-your-customers-in-2021","status":"publish","type":"post","link":"https:\/\/xneelo.co.za\/insights\/how-to-connect-with-your-customers-in-2021\/","title":{"rendered":"How to connect with your customers in 2021"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">As we look ahead to the new year, it\u2019s a good time to put processes in place for how to do better work \u2013 and how to better serve customers. It\u2019s also a good time to audit how you\u2019re currently connecting with your customers and see if there aren\u2019t any improvements you could make. We\u2019ve outlined the main options for how to communicate with your customers, and a few questions to ask yourself as you prepare your 2021 <\/span><span style=\"font-weight: 400;\">strategy.<\/span><\/p>\n<h2>Social media<\/h2>\n<p><span style=\"font-weight: 400;\">This one has to be top of the list because it is such a big part of our everyday lives. Whether it\u2019s Facebook, Instagram, Twitter, LinkedIn or YouTube, social media is a really direct way to connect to customers. Have you got a social media presence for your small business, and if so, are you engaging with customers on it? \u2018Engaging\u2019 doesn\u2019t just mean putting up posts with links to your articles, but asking questions, responding to comments and looking at the likes and shares various posts receive so that you know how to tailor your content to meet your customers\u2019 needs. Ask yourself: <\/span><a href=\"https:\/\/xneelo.co.za\/insights\/how-to-choose-the-right-social-media-platforms-for-your-business\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Am I on the right social media platform?<\/span><\/a><\/p>\n<h2>Email marketing<\/h2>\n<p><span style=\"font-weight: 400;\">It\u2019s true that none of us need more unnecessary emails \u2013 but we all need emails that make our lives simpler. The internet is full of so much information that anything that helps us cut through the clutter is helpful. How could your email marketing do that?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are a few things to keep in mind when setting up an email newsletter. Ask yourself these questions:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What does my email offer that my customers can\u2019t get elsewhere?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Can I make the messaging clearer and more succinct?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Is it mobile friendly?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The last thing you want is for your email to look strange on mobile \u2013 or, for that matter, for your website not to be mobile-friendly. <\/span><a href=\"https:\/\/gs.statcounter.com\/platform-market-share\/desktop-mobile-tablet\/south-africa\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">The latest stats show<\/span><\/a><span style=\"font-weight: 400;\"> that in South Africa more than 75% of traffic is on mobile devices. Take a look at our <\/span><a href=\"https:\/\/xneelo.co.za\/insights\/website-health-check-in-5-easy-steps\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Website Health Check<\/span><\/a><span style=\"font-weight: 400;\"> to ensure your site is performing at its best.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-9120\" src=\"https:\/\/xneelo.co.za\/insights\/wp-content\/uploads\/2020\/12\/statcounter_graph.jpg\" alt=\"\" width=\"800\" height=\"450\"><br \/>\nSource: <a href=\"https:\/\/gs.statcounter.com\/platform-market-share\/desktop-mobile-tablet\/south-africa\" target=\"_blank\" rel=\"noopener noreferrer\">StatCounter Global Stats \u2013 Platform Comparison Market Share<\/a><\/p>\n<h2>Videos<\/h2>\n<p><span style=\"font-weight: 400;\">Depending on your business, creating videos for YouTube or Facebook may be an excellent way to connect with your customers. If you have knowledge that could help them \u2013 tutorials, webinars, DIY videos or explainers \u2013 you can create short videos to upload onto YouTube or Facebook. This approach is helpful for businesses that offer a service or sell a product that may be complicated to understand.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you prefer a more dynamic approach, you can also do Facebook Live or Instagram Live videos, where you invite customers into your space for a few minutes. These kinds of videos work well for restaurants, venues or small businesses who create their products on site. Everyone loves a behind-the-scenes peek! Ask yourself: how could I use video to make my business more appealing?<\/span><\/p>\n<h2>Podcast<\/h2>\n<p><span style=\"font-weight: 400;\">Did you know that podcasts are now given featured search results from Google, and that in the next year podcast transcripts will be indexed by Google? <\/span><a href=\"https:\/\/podcasts.google.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Google Podcasts<\/span><\/a><span style=\"font-weight: 400;\"> lets you \u201cfind and listen to the world\u2019s podcasts for free.\u201d What that means for <\/span><a href=\"https:\/\/xneelo.co.za\/insights\/3-smart-tips-for-your-seo-marketing-strategy\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">SEO<\/span><\/a><span style=\"font-weight: 400;\"> is that if you have a podcast, you are automatically going to be showing up in search results that you couldn\u2019t access otherwise. Not sure where to start? Here are some <\/span><a href=\"https:\/\/xneelo.co.za\/insights\/tools-for-creating-a-winning-podcast\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">tools for creating a winning podcast.<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Connecting with your customers is one of the \u2018<\/span><a href=\"https:\/\/xneelo.co.za\/insights\/golden-rules-of-content-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">golden rules of content marketing<\/span><\/a><span style=\"font-weight: 400;\">\u2019 (connect \u2013 create \u2013 share). As you look forward to the new year, it might be helpful to take a look at the way you communicate with your customers, and if there\u2019s room to do things a little differently in 2021.<\/span><\/p>\n","protected":false,"plain":"<span >As we look ahead to the new year, it\u2019s a good time to put processes in place for how to do better work \u2013 and how to better serve customers. It\u2019s also a good time to audit how you\u2019re currently connecting with your customers and see if there aren\u2019t any improvements you could make. We\u2019ve outlined the main options for how to communicate with your customers, and a few questions to ask yourself as you prepare your 2021 <\/span><span >strategy.<\/span>\n<h2>Social media<\/h2>\n<span >This one has to be top of the list because it is such a big part of our everyday lives. Whether it\u2019s Facebook, Instagram, Twitter, LinkedIn or YouTube, social media is a really direct way to connect to customers. Have you got a social media presence for your small business, and if so, are you engaging with customers on it? \u2018Engaging\u2019 doesn\u2019t just mean putting up posts with links to your articles, but asking questions, responding to comments and looking at the likes and shares various posts receive so that you know how to tailor your content to meet your customers\u2019 needs. Ask yourself: <\/span><a href=\"https:\/\/xneelo.co.za\/insights\/how-to-choose-the-right-social-media-platforms-for-your-business\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span >Am I on the right social media platform?<\/span><\/a>\n<h2>Email marketing<\/h2>\n<span >It\u2019s true that none of us need more unnecessary emails \u2013 but we all need emails that make our lives simpler. The internet is full of so much information that anything that helps us cut through the clutter is helpful. How could your email marketing do that?<\/span>\n\n<span >There are a few things to keep in mind when setting up an email newsletter. Ask yourself these questions:<\/span>\n<ul>\n \t<li ><span >What does my email offer that my customers can\u2019t get elsewhere?<\/span><\/li>\n \t<li ><span >Can I make the messaging clearer and more succinct?<\/span><\/li>\n \t<li ><span >Is it mobile friendly?<\/span><\/li>\n<\/ul>\n<span >The last thing you want is for your email to look strange on mobile \u2013 or, for that matter, for your website not to be mobile-friendly. <\/span><a href=\"https:\/\/gs.statcounter.com\/platform-market-share\/desktop-mobile-tablet\/south-africa\" target=\"_blank\" rel=\"noopener noreferrer\"><span >The latest stats show<\/span><\/a><span > that in South Africa more than 75% of traffic is on mobile devices. Take a look at our <\/span><a href=\"https:\/\/xneelo.co.za\/insights\/website-health-check-in-5-easy-steps\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span >Website Health Check<\/span><\/a><span > to ensure your site is performing at its best.<\/span>\n\n<img class=\"aligncenter size-full wp-image-9120\" src=\"https:\/\/xneelo.co.za\/insights\/wp-content\/uploads\/2020\/12\/statcounter_graph.jpg\" alt=\"\" width=\"800\" height=\"450\">\nSource: <a href=\"https:\/\/gs.statcounter.com\/platform-market-share\/desktop-mobile-tablet\/south-africa\" target=\"_blank\" rel=\"noopener noreferrer\">StatCounter Global Stats \u2013 Platform Comparison Market Share<\/a>\n<h2>Videos<\/h2>\n<span >Depending on your business, creating videos for YouTube or Facebook may be an excellent way to connect with your customers. If you have knowledge that could help them \u2013 tutorials, webinars, DIY videos or explainers \u2013 you can create short videos to upload onto YouTube or Facebook. This approach is helpful for businesses that offer a service or sell a product that may be complicated to understand.&nbsp;<\/span>\n\n<span >If you prefer a more dynamic approach, you can also do Facebook Live or Instagram Live videos, where you invite customers into your space for a few minutes. These kinds of videos work well for restaurants, venues or small businesses who create their products on site. Everyone loves a behind-the-scenes peek! Ask yourself: how could I use video to make my business more appealing?<\/span>\n<h2>Podcast<\/h2>\n<span >Did you know that podcasts are now given featured search results from Google, and that in the next year podcast transcripts will be indexed by Google? <\/span><a href=\"https:\/\/podcasts.google.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span >Google Podcasts<\/span><\/a><span > lets you \u201cfind and listen to the world\u2019s podcasts for free.\u201d What that means for <\/span><a href=\"https:\/\/xneelo.co.za\/insights\/3-smart-tips-for-your-seo-marketing-strategy\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span >SEO<\/span><\/a><span > is that if you have a podcast, you are automatically going to be showing up in search results that you couldn\u2019t access otherwise. Not sure where to start? Here are some <\/span><a href=\"https:\/\/xneelo.co.za\/insights\/tools-for-creating-a-winning-podcast\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span >tools for creating a winning podcast.<\/span><\/a>\n\n<span >Connecting with your customers is one of the \u2018<\/span><a href=\"https:\/\/xneelo.co.za\/insights\/golden-rules-of-content-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span >golden rules of content marketing<\/span><\/a><span >\u2019 (connect \u2013 create \u2013 share). As you look forward to the new year, it might be helpful to take a look at the way you communicate with your customers, and if there\u2019s room to do things a little differently in 2021.<\/span>"},"excerpt":{"rendered":"<p>We\u2019ve outlined the main options for how to communicate with your customers, and a few questions to ask yourself as you prepare your 2021 strategy.<\/p>\n","protected":false},"author":7,"featured_media":8582,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"lsx_disable_title":"0","_searchwp_excluded":"","inline_featured_image":false,"footnotes":""},"categories":[1519],"tags":[],"content_group":[6459,6444,6399,6456],"class_list":["post-8492","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advice"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to connect with your customers in 2021 - 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