{"id":8513,"date":"2021-02-17T09:54:41","date_gmt":"2021-02-17T07:54:41","guid":{"rendered":"https:\/\/xneelo.co.za\/insights\/creating-and-managing-content\/"},"modified":"2024-05-06T09:06:54","modified_gmt":"2024-05-06T07:06:54","slug":"creating-and-managing-content","status":"publish","type":"post","link":"https:\/\/xneelo.co.za\/insights\/creating-and-managing-content\/","title":{"rendered":"A guide to creating and managing your content calendar"},"content":{"rendered":"

A <\/span>content marketing strategy<\/span><\/a> is essential for small business owners today. Content marketing, as you probably know, means using your content as a marketing tool \u2013 but you can\u2019t just share any piece of content on any platform without thought. This is where a content calendar comes in. <\/span><\/p>\n

Creating a content calendar from scratch may seem overwhelming \u2013 especially if you haven\u2019t done it before. That\u2019s why we\u2019ve shared an easy-to-download template to use at the end of this article. <\/span><\/p>\n

Using content to find customers<\/span><\/h2>\n

When you build a website, the main aim is for your customers \u2013 and potential customers \u2013 to find you easily. Sadly, this won\u2019t just happen automatically \u2013 you need to optimise your content for search engines, like Google, to find you. One way of doing this is through <\/span>Search Engine Optimisation (SEO)<\/span><\/a>. A fairly easy win in terms of SEO is publishing regular, fresh, high-quality content on your website or blog. You can also share these content pieces on social media to expand your reach and generate more traffic to your site.<\/span><\/p>\n

In fact, blogging is one of the most effective ways to help grow your business. According to HubSpot, <\/span>82% of marketers who blog<\/span><\/a> see a positive Return On Investment (ROI) from inbound marketing.<\/span><\/p>\n

Benefits of a content calendar<\/span>
\n<\/span><\/h2>\n

Consistency is essential when building an audience: you want your readers to know what to expect from you, and when. A content calendar is a predetermined content plan that explains which content pieces you\u2019ll post when, and why. In short, it\u2019s an editorial schedule that helps you prepare in advance the type of content you\u2019ll distribute.<\/span><\/p>\n

You can decide how far in advance you\u2019d like to plan your content according to your content strategy, but we\u2019d recommend at least 6 months in advance. <\/span><\/p>\n

Using a content calendar will help with the following:  <\/span><\/p>\n