{"id":8528,"date":"2021-03-11T14:04:31","date_gmt":"2021-03-11T12:04:31","guid":{"rendered":"https:\/\/xneelo.co.za\/insights\/a-helpful-guide-to-linkedin-for-business\/"},"modified":"2024-05-06T09:06:48","modified_gmt":"2024-05-06T07:06:48","slug":"a-helpful-guide-to-linkedin-for-business","status":"publish","type":"post","link":"https:\/\/xneelo.co.za\/insights\/a-helpful-guide-to-linkedin-for-business\/","title":{"rendered":"A helpful guide to LinkedIn for business"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">LinkedIn is considered one of the most important tools for new business owners. This is due to the variety of ways you can use it for networking, brand visibility, lead generation, industry insights, content sharing, job recruitment and marketing. Leveraging these features can be instrumental in establishing and growing a new business.<\/span><\/p>\n<p><a href=\"https:\/\/news.linkedin.com\/about-us#statistics\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Over 985 million people<\/span><\/a><span style=\"font-weight: 400;\"> use LinkedIn to grow their businesses, expand their professional networks, or look for better employment opportunities. If you\u2019re one of them, understanding how to get the most out of this platform can often lead to exciting career developments.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Not sure where to start? Don\u2019t worry, even a few minor changes to the way you use LinkedIn could make a big difference.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this article, we go through the basics of using LinkedIn for your business including:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The benefits of LinkedIn for business<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Expanding your profile<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">3 ways to get the best out of the platform<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Using LinkedIn to advance your career <\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">The benefits of LinkedIn for business<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Before we get into the best way to use LinkedIn, let\u2019s discuss why it\u2019s important to have a presence on this platform in the first place. LinkedIn gives you:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Access to job opportunities<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The ability to follow what colleagues and experts in your field are interested in<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A place to research the qualities that attract employers (by analysing other profiles)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A platform to make connections with others in your industry&nbsp;<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Social media is key to professional networking, and LinkedIn is one of the most effective platforms for this purpose. On average, each connection you make on LinkedIn expands your potential network by more than 400 people \u2013 and dozens of relevant job opportunities. Six<\/span><span style=\"font-weight: 400;\">&nbsp;people are hired <\/span><a href=\"https:\/\/news.linkedin.com\/about-us#Statistics\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">every minute<\/span><\/a><span style=\"font-weight: 400;\"> on the platform.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Expand your LinkedIn profile<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">If your LinkedIn profile is looking a little basic, it\u2019s a good plan to flesh it out so that it truly represents you. The more you put into your profile, the more useful LinkedIn will be. For starters, we recommend filling in <\/span><b>About, Featured, Background, Skills, <\/b><span style=\"font-weight: 400;\">and<\/span><b> Accomplishments:<\/b><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-12433\" src=\"https:\/\/xneelo.co.za\/insights\/wp-content\/uploads\/2021\/03\/accomplishments-1-760x441.png\" alt=\"LinkedIn for business\" width=\"760\" height=\"441\" srcset=\"https:\/\/xneelo.co.za\/insights\/wp-content\/uploads\/2021\/03\/accomplishments-1-760x441.png 760w, https:\/\/xneelo.co.za\/insights\/wp-content\/uploads\/2021\/03\/accomplishments-1-768x446.png 768w, https:\/\/xneelo.co.za\/insights\/wp-content\/uploads\/2021\/03\/accomplishments-1.png 823w\" sizes=\"auto, (max-width: 760px) 100vw, 760px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">LinkedIn enables you to populate each section with details about your accomplishments and skills. It\u2019s important that you take the time to complete your profile with as much information as possible so that prospective employers and other connections can get a sense of who you are as a professional.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bear in mind, you can return and update your profile at any time.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">3 Easy ways to get the most out of LinkedIn<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Many people set up LinkedIn accounts and then forget about them. While it\u2019s possible to luck your way into opportunities just by having a profile, it\u2019s highly unlikely. To take advantage of your network, you have to maintain an active presence.&nbsp;<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">1. Focus on content<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The best way to grow your LinkedIn network is by sharing content related to your industry. You can post articles that you find interesting, or share your thoughts. It\u2019s also a great place to engage in discussions with people who take the time to interact with your content.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">LinkedIn can also form part of your content marketing strategy. It\u2019s one of the few social media platforms well-suited to long-form posts.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">2. Optimise your posts for reach and impact<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Sharing posts is a start, but you have to work to make sure they don\u2019t go unnoticed. Optimise your LinkedIn content by:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Following a posting schedule.<\/b><span style=\"font-weight: 400;\"> Sharing content consistently will grow your network and set you up to one day be seen as an expert. Find out when LinkedIn users <\/span><a href=\"https:\/\/sproutsocial.com\/insights\/best-times-to-post-on-social-media\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">are most active<\/span><\/a><span style=\"font-weight: 400;\"> and publish your posts then.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Adding relevant hashtags to each new post.<\/b><span style=\"font-weight: 400;\"> This makes it easier for people outside of your network to find your content, which can increase your chances for connections and opportunities.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Keeping captions short and sharp.<\/b><span style=\"font-weight: 400;\"> Include simple Calls To Action (CTAs) that direct your connections on what to do next.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Tagging people and pages when you mention them.<\/b><span style=\"font-weight: 400;\"> LinkedIn will notify them, bringing relevant connections to your post.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Just like other social media platforms, your content has to compete for attention as users scroll through their feeds. These best practices will help your posts stand out.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">3. Encourage engagement<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Creating engaging LinkedIn posts can be a challenge, which is what makes captions so important. Use them to feature interesting quotes from your content or pose questions that encourage readers to interact. You\u2019ll need someone to respond to user engagement promptly so your followers don\u2019t lose interest in engaging with you. Think of it as a conversation that you\u2019re having online: if two days pass between comments, the conversation will fall flat.<\/span><\/p>\n<p><span class=\"quotable\">Finally, consider using LinkedIn polls to gather feedback and boost engagement. This can be particularly helpful for learning about emerging trends in your field or conducting consumer research.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Leverage LinkedIn to advance your career<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">LinkedIn can help you advance your career and grow your business, but only if you have clear goals in mind. Setting up a profile to get started is fairly straightforward.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Then, you can start implementing the tips we\u2019ve covered in this post:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Focus on content.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Optimise your posts for reach and impact.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Encourage engagement.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Did you know xneelo is on LinkedIn? We share relevant customer stories, entrepreneur insights and the latest in South African small business news. <\/span><a href=\"https:\/\/www.linkedin.com\/company\/xneelo\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Follow us and join the conversation here.<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Looking for more advice on how to connect with your community? <\/span><a href=\"https:\/\/xneelo.co.za\/insights\/5-ways-to-use-a-wordpress-blog-to-increase-engagement\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Learn how to use a blog to increase engagement here.<\/span><\/a><\/p>\n","protected":false,"plain":"<span >LinkedIn is considered one of the most important tools for new business owners. This is due to the variety of ways you can use it for networking, brand visibility, lead generation, industry insights, content sharing, job recruitment and marketing. Leveraging these features can be instrumental in establishing and growing a new business.<\/span>\n\n<a href=\"https:\/\/news.linkedin.com\/about-us#statistics\" target=\"_blank\" rel=\"noopener\"><span >Over 985 million people<\/span><\/a><span > use LinkedIn to grow their businesses, expand their professional networks, or look for better employment opportunities. If you\u2019re one of them, understanding how to get the most out of this platform can often lead to exciting career developments.<\/span>\n\n<span >Not sure where to start? Don\u2019t worry, even a few minor changes to the way you use LinkedIn could make a big difference.&nbsp;<\/span>\n\n<span >In this article, we go through the basics of using LinkedIn for your business including:<\/span>\n<ul>\n \t<li  aria-level=\"1\"><span >The benefits of LinkedIn for business<\/span><\/li>\n \t<li  aria-level=\"1\"><span >Expanding your profile<\/span><\/li>\n \t<li  aria-level=\"1\"><span >3 ways to get the best out of the platform<\/span><\/li>\n \t<li  aria-level=\"1\"><span >Using LinkedIn to advance your career <\/span><\/li>\n<\/ul>\n<h2><span >The benefits of LinkedIn for business<\/span><\/h2>\n<span >Before we get into the best way to use LinkedIn, let\u2019s discuss why it\u2019s important to have a presence on this platform in the first place. LinkedIn gives you:<\/span>\n<ul>\n \t<li ><span >Access to job opportunities<\/span><\/li>\n \t<li ><span >The ability to follow what colleagues and experts in your field are interested in<\/span><\/li>\n \t<li ><span >A place to research the qualities that attract employers (by analysing other profiles)<\/span><\/li>\n \t<li ><span >A platform to make connections with others in your industry&nbsp;<\/span><\/li>\n<\/ul>\n<span >Social media is key to professional networking, and LinkedIn is one of the most effective platforms for this purpose. On average, each connection you make on LinkedIn expands your potential network by more than 400 people \u2013 and dozens of relevant job opportunities. Six<\/span><span >&nbsp;people are hired <\/span><a href=\"https:\/\/news.linkedin.com\/about-us#Statistics\" target=\"_blank\" rel=\"noopener\"><span >every minute<\/span><\/a><span > on the platform.<\/span>\n<h2><span >Expand your LinkedIn profile<\/span><\/h2>\n<span >If your LinkedIn profile is looking a little basic, it\u2019s a good plan to flesh it out so that it truly represents you. The more you put into your profile, the more useful LinkedIn will be. For starters, we recommend filling in <\/span><b>About, Featured, Background, Skills, <\/b><span >and<\/span><b> Accomplishments:<\/b>\n\n<img class=\"alignnone size-medium wp-image-12433\" src=\"https:\/\/xneelo.co.za\/insights\/wp-content\/uploads\/2021\/03\/accomplishments-1-760x441.png\" alt=\"LinkedIn for business\" width=\"760\" height=\"441\">\n\n<span >LinkedIn enables you to populate each section with details about your accomplishments and skills. It\u2019s important that you take the time to complete your profile with as much information as possible so that prospective employers and other connections can get a sense of who you are as a professional.<\/span>\n\n<span >Bear in mind, you can return and update your profile at any time.<\/span>\n<h2><span >3 Easy ways to get the most out of LinkedIn<\/span><\/h2>\n<span >Many people set up LinkedIn accounts and then forget about them. While it\u2019s possible to luck your way into opportunities just by having a profile, it\u2019s highly unlikely. To take advantage of your network, you have to maintain an active presence.&nbsp;<\/span>\n<h3><span >1. Focus on content<\/span><\/h3>\n<span >The best way to grow your LinkedIn network is by sharing content related to your industry. You can post articles that you find interesting, or share your thoughts. It\u2019s also a great place to engage in discussions with people who take the time to interact with your content.<\/span>\n\n<span >LinkedIn can also form part of your content marketing strategy. It\u2019s one of the few social media platforms well-suited to long-form posts.<\/span>\n<h3><span >2. Optimise your posts for reach and impact<\/span><\/h3>\n<span >Sharing posts is a start, but you have to work to make sure they don\u2019t go unnoticed. Optimise your LinkedIn content by:<\/span>\n<ul>\n \t<li ><b>Following a posting schedule.<\/b><span > Sharing content consistently will grow your network and set you up to one day be seen as an expert. Find out when LinkedIn users <\/span><a href=\"https:\/\/sproutsocial.com\/insights\/best-times-to-post-on-social-media\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span >are most active<\/span><\/a><span > and publish your posts then.<\/span><\/li>\n \t<li ><b>Adding relevant hashtags to each new post.<\/b><span > This makes it easier for people outside of your network to find your content, which can increase your chances for connections and opportunities.<\/span><\/li>\n \t<li ><b>Keeping captions short and sharp.<\/b><span > Include simple Calls To Action (CTAs) that direct your connections on what to do next.<\/span><\/li>\n \t<li ><b>Tagging people and pages when you mention them.<\/b><span > LinkedIn will notify them, bringing relevant connections to your post.<\/span><\/li>\n<\/ul>\n<span >Just like other social media platforms, your content has to compete for attention as users scroll through their feeds. These best practices will help your posts stand out.<\/span>\n<h3><span >3. Encourage engagement<\/span><\/h3>\n<span >Creating engaging LinkedIn posts can be a challenge, which is what makes captions so important. Use them to feature interesting quotes from your content or pose questions that encourage readers to interact. You\u2019ll need someone to respond to user engagement promptly so your followers don\u2019t lose interest in engaging with you. Think of it as a conversation that you\u2019re having online: if two days pass between comments, the conversation will fall flat.<\/span>\n\n<span class=\"quotable\">Finally, consider using LinkedIn polls to gather feedback and boost engagement. This can be particularly helpful for learning about emerging trends in your field or conducting consumer research.<\/span>\n<h2><span >Leverage LinkedIn to advance your career<\/span><\/h2>\n<span >LinkedIn can help you advance your career and grow your business, but only if you have clear goals in mind. Setting up a profile to get started is fairly straightforward.<\/span>\n\n<span >Then, you can start implementing the tips we\u2019ve covered in this post:<\/span>\n<ol>\n \t<li ><span >Focus on content.<\/span><\/li>\n \t<li ><span >Optimise your posts for reach and impact.<\/span><\/li>\n \t<li ><span >Encourage engagement.<\/span><\/li>\n<\/ol>\n<span >Did you know xneelo is on LinkedIn? We share relevant customer stories, entrepreneur insights and the latest in South African small business news. <\/span><a href=\"https:\/\/www.linkedin.com\/company\/xneelo\" target=\"_blank\" rel=\"noopener\"><span >Follow us and join the conversation here.<\/span><\/a>\n\n<span >Looking for more advice on how to connect with your community? <\/span><a href=\"https:\/\/xneelo.co.za\/insights\/5-ways-to-use-a-wordpress-blog-to-increase-engagement\/\" target=\"_blank\" rel=\"noopener\"><span >Learn how to use a blog to increase engagement here.<\/span><\/a>"},"excerpt":{"rendered":"<p>Over 660 million people use LinkedIn to grow their businesses, expand their professional networks, or look for better employment opportunities. If you\u2019re one of them, understanding how to get the most out of this platform can often lead to exciting career developments.<\/p>\n","protected":false},"author":7,"featured_media":12427,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"lsx_disable_title":"0","_searchwp_excluded":"","inline_featured_image":false,"footnotes":""},"categories":[1519],"tags":[],"content_group":[6444,6459,6399,6456],"class_list":["post-8528","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advice"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A helpful guide to LinkedIn for business - xneelo Insights<\/title>\n<meta name=\"description\" content=\"We go through the basics of using LinkedIn for business including: The benefits, expanding your profile and how to get the best out of it\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/xneelo.co.za\/insights\/a-helpful-guide-to-linkedin-for-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A helpful guide to LinkedIn for business - 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