{"id":8990,"date":"2021-06-07T12:10:19","date_gmt":"2021-06-07T10:10:19","guid":{"rendered":"https:\/\/xneelo.co.za\/insights\/?p=8990"},"modified":"2024-04-05T12:26:28","modified_gmt":"2024-04-05T10:26:28","slug":"choosing-the-right-payment-gateway","status":"publish","type":"post","link":"https:\/\/xneelo.co.za\/insights\/choosing-the-right-payment-gateway\/","title":{"rendered":"Choosing the right payment gateway"},"content":{"rendered":"

In this article, we will be offering advice on choosing the right payment gateway for your online store.<\/b>
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\n<\/span>One of the most important decisions you\u2019ll make for your e-commerce business is the payment gateway that processes your transactions. This choice needs to be secure, trusted and an enjoyable experience for your customers. You also want it to be cost-effective. <\/span><\/p>\n

It\u2019s important to choose a respected and well-known payment gateway as this helps build trust and credibility with your customers. While other options could be more affordable, you risk potentially losing customers if they\u2019re sceptical of your chosen method. <\/span><\/p>\n

For example, we recently launched a new e-commerce Starter Site, <\/span>Athletic<\/span><\/a>, in <\/span>Managed WordPress Hosting<\/span><\/a> that uses recommended payment gateway plugins to offer a trusted, hassle-free experience for shoppers. Athletic comes with the proudly South African <\/span>Yoco<\/span><\/a> payment solution ready to install out of the box. The reason we chose Yoco is because it is trusted by over 200 000 small businesses and their payment gateway has a 5-star rating on <\/span>wordpress.org<\/span><\/a>. Athletic is also compatible with most recognised payment gateways like those mentioned below.  <\/span><\/p>\n

This is just our own example of how we looked at payment gateways for our product. For this article we sought out an expert in the field to help <\/span>you<\/span><\/i> make an informed decision about picking the right payment gateway for your store. <\/span><\/p>\n

With more than a decade  of experience building over 400 websites, <\/span>Felix Norton <\/span><\/a>has some helpful advice to share about choosing the right payment gateway.<\/span><\/p>\n

Over to Felix. <\/span><\/p>\n

First things first, what is a payment gateway?<\/span><\/h2>\n

It\u2019s the software your website uses to process payments securely. These interfaces make it easy for customers to pay for your goods and services online. Different providers offer different payment options and you should take this into account when choosing your preferred provider.<\/span><\/p>\n

Even though many processes are working in the background, you want to give your customers the impression that their transaction is quick and hassle-free. <\/span><\/i><\/p>\n

If this process takes too long or involves too many steps, your customers may abandon your website at the most crucial stage in their buyer\u2019s journey. Some shoppers may be hesitant to share their payment information online, so it\u2019s also vital that you meet <\/span>important security standards<\/span><\/a>, including installing a <\/span>Secure Sockets Layer (SSL) <\/span><\/a>certificate. <\/span><\/p>\n

Make sure the payment option you choose can scale as your business does. <\/span><\/p>\n

Ready to shop? Here\u2019s what to consider:<\/span><\/p>\n