{"id":9262,"date":"2021-07-19T12:17:38","date_gmt":"2021-07-19T10:17:38","guid":{"rendered":"https:\/\/xneelo.co.za\/insights\/?p=9262"},"modified":"2024-04-05T12:10:15","modified_gmt":"2024-04-05T10:10:15","slug":"how-a-digital-marketing-agency-increases-sales-for-their-clients","status":"publish","type":"post","link":"https:\/\/xneelo.co.za\/insights\/how-a-digital-marketing-agency-increases-sales-for-their-clients\/","title":{"rendered":"How a digital marketing agency increases sales for their clients"},"content":{"rendered":"\n<p>\u201cIf there is a need for your product, digital marketing is the most cost-effective way for an SMME to generate new sales. We help clients to formulate and execute digital strategies that enable them to sell more, increase market share, and drive efficiencies. Our core purpose is to increase sales for our clients.\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-all-about-sales\">All about sales<\/h3>\n\n\n\n<p>SalesLab is a digital marketing agency focused on assisting clients to optimize their digital marketing spend in order to generate more sales. They help clients increase sales leads or e-commerce revenue using online strategies, platforms and mechanics. \u201cThe online sales process is in our DNA,\u201d explains Theunis Stoffberg, CEO of SalesLab. \u201cWe assist e-commerce, insurance brokers, the used car industry, industrial and manufacturing, heavy equipment, lawyers, and attorneys.\u201d&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"908\" height=\"500\" src=\"https:\/\/xneelo.co.za\/insights\/wp-content\/uploads\/2021\/07\/saleslab_03.jpg\" alt=\"\" class=\"wp-image-9268\" srcset=\"https:\/\/xneelo.co.za\/insights\/wp-content\/uploads\/2021\/07\/saleslab_03.jpg 908w, https:\/\/xneelo.co.za\/insights\/wp-content\/uploads\/2021\/07\/saleslab_03-760x419.jpg 760w, https:\/\/xneelo.co.za\/insights\/wp-content\/uploads\/2021\/07\/saleslab_03-768x423.jpg 768w\" sizes=\"auto, (max-width: 908px) 100vw, 908px\" \/><\/figure>\n\n\n\n<p>\u201cIn 2016, I saw a gap in the market for an affordable, effective digital agency that focuses on revenue generation as opposed to branding or design. We view a website as a sales tool, not just a brochure or fancy showpiece. I always ask clients: do you want a nice design or do you want to increase sales?\u201d&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-a-marketing-investment\">A marketing investment<\/h3>\n\n\n\n<p>SalesLab believes that marketing should be an investment, not an expense. \u201cIn other words, a medium-sized business doing digital marketing should at all times know their return on investment. Otherwise, it\u2019s an expense with wastage. And the problem is you don\u2019t know how much the waste really is.\u201d<\/p>\n\n\n\n<p>\u201cWe believe prescription without diagnosis is malpractice,\u201d says Theunis. \u201cAs such, our sales discovery process is longer than usual in order for us to fully understand the client\u2019s challenges and objectives. Only once we fully understand it will the creative process follow, where we get into the technical and mechanical part of the sales campaign.\u201d<br><br>SalesLab uses a combination of elements including website development, digital marketing (Google Adwords, SEO, Facebook Advertising), industry platform advertising and marketing to craft their clients\u2019 campaigns. The goal? To generate sales leads or increase e-commerce sales.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-thought-leaders\">Thought leaders<\/h3>\n\n\n\n<p>Because client education is part of their core offering, the SalesLab website acts as a thought leadership blog to their clients and potential clients.<br><br>\u201cThe previous company I worked for in 2006 used xneelo (then Hetzner) and their service was very good. When I started my company, I did not even consider other hosting companies since I knew their reputation and quality of service.\u201d<\/p>\n\n\n\n<p class=\"quotable\">\u201cXneelo is reliable. You might not notice them working away in the background, but if the chips are down they can help to sort out the issue. Also, the DIY control panel is really empowering.\u201d<br><br><\/p>\n","protected":false,"plain":"<!-- wp:paragraph -->\n<p>\u201cIf there is a need for your product, digital marketing is the most cost-effective way for an SMME to generate new sales. We help clients to formulate and execute digital strategies that enable them to sell more, increase market share, and drive efficiencies. Our core purpose is to increase sales for our clients.\u201d<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\" id=\"h-all-about-sales\">All about sales<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>SalesLab is a digital marketing agency focused on assisting clients to optimize their digital marketing spend in order to generate more sales. They help clients increase sales leads or e-commerce revenue using online strategies, platforms and mechanics. \u201cThe online sales process is in our DNA,\u201d explains Theunis Stoffberg, CEO of SalesLab. \u201cWe assist e-commerce, insurance brokers, the used car industry, industrial and manufacturing, heavy equipment, lawyers, and attorneys.\u201d&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"id\":9268,\"sizeSlug\":\"large\"} -->\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/xneelo.co.za\/insights\/wp-content\/uploads\/2021\/07\/saleslab_03.jpg\" alt=\"\" class=\"wp-image-9268\"\/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph -->\n<p>\u201cIn 2016, I saw a gap in the market for an affordable, effective digital agency that focuses on revenue generation as opposed to branding or design. We view a website as a sales tool, not just a brochure or fancy showpiece. I always ask clients: do you want a nice design or do you want to increase sales?\u201d&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\" id=\"h-a-marketing-investment\">A marketing investment<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>SalesLab believes that marketing should be an investment, not an expense. \u201cIn other words, a medium-sized business doing digital marketing should at all times know their return on investment. Otherwise, it\u2019s an expense with wastage. And the problem is you don\u2019t know how much the waste really is.\u201d<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>\u201cWe believe prescription without diagnosis is malpractice,\u201d says Theunis. \u201cAs such, our sales discovery process is longer than usual in order for us to fully understand the client\u2019s challenges and objectives. Only once we fully understand it will the creative process follow, where we get into the technical and mechanical part of the sales campaign.\u201d<br><br>SalesLab uses a combination of elements including website development, digital marketing (Google Adwords, SEO, Facebook Advertising), industry platform advertising and marketing to craft their clients\u2019 campaigns. The goal? To generate sales leads or increase e-commerce sales.&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\" id=\"h-thought-leaders\">Thought leaders<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Because client education is part of their core offering, the SalesLab website acts as a thought leadership blog to their clients and potential clients.<br><br>\u201cThe previous company I worked for in 2006 used xneelo (then Hetzner) and their service was very good. When I started my company, I did not even consider other hosting companies since I knew their reputation and quality of service.\u201d<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph {\"className\":\"quotable\"} -->\n<p class=\"quotable\">\u201cXneelo is reliable. You might not notice them working away in the background, but if the chips are down they can help to sort out the issue. Also, the DIY control panel is really empowering.\u201d<br><br><\/p>\n<!-- \/wp:paragraph -->"},"excerpt":{"rendered":"<p>SalesLab is a digital marketing agency focused on assisting clients to optimize their digital marketing spend in order to generate more sales.<\/p>\n","protected":false},"author":7,"featured_media":9265,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"lsx_disable_title":"0","_searchwp_excluded":"","inline_featured_image":false,"footnotes":""},"categories":[1521],"tags":[],"content_group":[6390,6396],"class_list":["post-9262","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-stories"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How a digital marketing agency increases sales for their clients - xneelo Insights<\/title>\n<meta name=\"description\" content=\"SalesLab is a digital marketing agency focused on assisting clients to optimize their digital marketing spend in order to generate more sales.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/xneelo.co.za\/insights\/how-a-digital-marketing-agency-increases-sales-for-their-clients\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How a digital marketing agency increases sales for their clients - 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