{"id":9335,"date":"2021-08-02T11:47:19","date_gmt":"2021-08-02T09:47:19","guid":{"rendered":"https:\/\/xneelo.co.za\/insights\/?p=9335"},"modified":"2024-11-04T08:47:58","modified_gmt":"2024-11-04T06:47:58","slug":"how-website-speed-can-impact-your-marketing-efforts-and-your-business","status":"publish","type":"post","link":"https:\/\/xneelo.co.za\/insights\/how-website-speed-can-impact-your-marketing-efforts-and-your-business\/","title":{"rendered":"How website speed can impact your marketing efforts \u2013 and your business"},"content":{"rendered":"\n

When it comes to creating a marketing strategy for your business, it\u2019s not enough to simply have a website. You need a website that\u2019s fast. This important element is often overlooked in digital marketing. Think about it, though \u2013 as a business owner, the last thing you want is for customers (or valuable leads) to leave your site because it takes too long to load.<\/p>\n\n\n\n

Digital agency and WordPress experts, WOWW<\/a>, put together four ways to enhance your website\u2019s speed, which can boost customer engagement and improve SEO. But first, why is a fast website so important?<\/p>\n\n\n\n

1. Customers expect the best user experience<\/strong><\/p>\n\n\n\n

Thanks to faster internet connection, a rise in social media, and infinite scrolling, we expect an excellent user experience at lightning speed. Did you know that 47% of people expect<\/a> a web page to load in two seconds<\/strong> or less?<\/p>\n\n\n\n

According to Kissmetrics and Neil Patel’s marketing blog<\/a>, 40% of people abandon a website that takes more than three seconds<\/strong> to load. Interestingly, a page-loading delay of just one second<\/strong> can lead to 7% fewer conversions.<\/p>\n\n\n\n

2. Search Engine Optimisation dictates your ranking<\/strong><\/p>\n\n\n\n

Search engines love fast-loading websites. The faster your website is, the better the experience for your visitors. It also makes it easier for the quicker SEO-crawling robots (like Googlebot) to scan your site and update search engine page rankings. The higher your website ranks, the better your chances of organic traffic being driven to your site. <\/p>\n\n\n\n

So, what\u2019s a good website loading speed? For best practice, your website should load in less than three seconds<\/a>. Any longer and you could notice customers dropping off \u2013 or abandoning your site without returning. <\/p>\n\n\n\n

3. Paid marketing costs and your quality score<\/strong><\/p>\n\n\n\n

Pay Per Click (PPC) is an online advertising model that drives traffic to your website through keyword bidding. If you\u2019re using Google Ads, your quality score<\/a> affects the rate you pay per keyword. The higher your quality score, the less you pay for ads.<\/p>\n\n\n\n

If your website is slow, Google will see it as a poor user experience and lower your quality score. This isn\u2019t ideal for saving advertising costs or keeping customers engaged on your site.<\/p>\n\n\n\n

4 Ways to improve your website’s loading times<\/h3>\n\n\n\n

Now that you know why your site\u2019s speed is so important for your digital marketing strategy \u2013 and your business  \u2013  here are a few best practices for better loading times: <\/p>\n\n\n\n

    \n
  1. Use a well-supported and fast-loading CMS like <\/strong>WordPress<\/strong><\/a>.
    <\/strong>Here\u2019s how to     set up your WordPress<\/a> for your website, hassle-free.<\/li>\n\n\n\n
  2. Optimise your website code, images and other media<\/strong>
    Ensure your site is working optimally with a     Website Health Check<\/a>.<\/li>\n\n\n\n
  3. Leverage<\/strong><\/a> performance-enhancing technologies like <\/strong>CDNs<\/strong><\/a> and <\/strong>caching
    <\/strong><\/a>These components decrease the load on servers and speed up access to files.<\/li>\n\n\n\n
  4. Choose a <\/strong>reliable hosting provider<\/strong><\/a> that\u2019s optimised for speed
    <\/strong>Your web hosting provider can make a big difference to your site speed \u2013     here\u2019s how.<\/a><\/li>\n<\/ol>\n\n\n\n

    A fast website is attractive to customers and search engines. By following these four best practices, you can be confident in knowing you\u2019ve covered one of the most overlooked digital marketing elements. So, give them a try and see if you notice any improvements to customer engagement and SEO. We\u2019re cheering you on!<\/p>\n\n\n\n

    If you\u2019re interested in learning more about online marketing, you could take a digital marketing course<\/a> or consult a digital marketing expert. <\/p>\n","protected":false,"plain":"\n

    When it comes to creating a marketing strategy for your business, it\u2019s not enough to simply have a website. You need a website that\u2019s fast. This important element is often overlooked in digital marketing. Think about it, though \u2013 as a business owner, the last thing you want is for customers (or valuable leads) to leave your site because it takes too long to load.<\/p>\n\n\n\n

    Digital agency and WordPress experts, WOWW<\/a>, put together four ways to enhance your website\u2019s speed, which can boost customer engagement and improve SEO. But first, why is a fast website so important?<\/p>\n\n\n\n

    1. Customers expect the best user experience<\/strong><\/p>\n\n\n\n

    Thanks to faster internet connection, a rise in social media, and infinite scrolling, we expect an excellent user experience at lightning speed. Did you know that 47% of people expect<\/a> a web page to load in two seconds<\/strong> or less?<\/p>\n\n\n\n

    According to Kissmetrics and Neil Patel's marketing blog<\/a>, 40% of people abandon a website that takes more than three seconds<\/strong> to load. Interestingly, a page-loading delay of just one second<\/strong> can lead to 7% fewer conversions.<\/p>\n\n\n\n

    2. Search Engine Optimisation dictates your ranking<\/strong><\/p>\n\n\n\n

    Search engines love fast-loading websites. The faster your website is, the better the experience for your visitors. It also makes it easier for the quicker SEO-crawling robots (like Googlebot) to scan your site and update search engine page rankings. The higher your website ranks, the better your chances of organic traffic being driven to your site. <\/p>\n\n\n\n

    So, what\u2019s a good website loading speed? For best practice, your website should load in less than three seconds<\/a>. Any longer and you could notice customers dropping off \u2013 or abandoning your site without returning. <\/p>\n\n\n\n

    3. Paid marketing costs and your quality score<\/strong><\/p>\n\n\n\n

    Pay Per Click (PPC) is an online advertising model that drives traffic to your website through keyword bidding. If you\u2019re using Google Ads, your quality score<\/a> affects the rate you pay per keyword. The higher your quality score, the less you pay for ads.<\/p>\n\n\n\n

    If your website is slow, Google will see it as a poor user experience and lower your quality score. This isn\u2019t ideal for saving advertising costs or keeping customers engaged on your site.<\/p>\n\n\n\n

    4 Ways to improve your website's loading times<\/h3>\n\n\n\n

    Now that you know why your site\u2019s speed is so important for your digital marketing strategy \u2013 and your business  \u2013  here are a few best practices for better loading times: <\/p>\n\n\n\n

      \n
    1. Use a well-supported and fast-loading CMS like <\/strong>WordPress<\/strong><\/a>.
      <\/strong>Here\u2019s how to       set up your WordPress<\/a> for your website, hassle-free.<\/li>\n\n\n\n
    2. Optimise your website code, images and other media<\/strong>
      Ensure your site is working optimally with a       Website Health Check<\/a>.<\/li>\n\n\n\n
    3. Leverage<\/strong><\/a> performance-enhancing technologies like <\/strong>CDNs<\/strong><\/a> and <\/strong>caching
      <\/strong><\/a>These components decrease the load on servers and speed up access to files.<\/li>\n\n\n\n
    4. Choose a <\/strong>reliable hosting provider<\/strong><\/a> that\u2019s optimised for speed
      <\/strong>Your web hosting provider can make a big difference to your site speed \u2013       here\u2019s how.<\/a><\/li>\n<\/ol>\n\n\n\n

      A fast website is attractive to customers and search engines. By following these four best practices, you can be confident in knowing you\u2019ve covered one of the most overlooked digital marketing elements. So, give them a try and see if you notice any improvements to customer engagement and SEO. We\u2019re cheering you on!<\/p>\n\n\n\n

      If you\u2019re interested in learning more about online marketing, you could take a digital marketing course<\/a> or consult a digital marketing expert. <\/p>\n"},"excerpt":{"rendered":"

      Digital agency and WordPress experts, WOWW, put together four ways to enhance your website\u2019s speed, which can boost customer engagement and improve SEO. <\/p>\n","protected":false},"author":7,"featured_media":9338,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"lsx_disable_title":"0","_searchwp_excluded":"","inline_featured_image":false,"footnotes":""},"categories":[1519],"tags":[],"content_group":[6459,6444,6399,6456],"class_list":["post-9335","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advice"],"acf":[],"yoast_head":"\nHow website speed can impact your marketing efforts \u2013 and your business - xneelo Insights<\/title>\n<meta name=\"description\" content=\"Digital agency and WordPress experts, WOWW, put together four ways to enhance your website\u2019s speed, which can boost customer engagement and improve SEO.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/xneelo.co.za\/insights\/how-website-speed-can-impact-your-marketing-efforts-and-your-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How website speed can impact your marketing efforts \u2013 and your business - 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