{"id":9957,"date":"2021-12-01T16:59:39","date_gmt":"2021-12-01T14:59:39","guid":{"rendered":"https:\/\/xneelo.co.za\/insights\/?p=9957"},"modified":"2024-03-25T14:54:37","modified_gmt":"2024-03-25T12:54:37","slug":"digital-marketing-tactics-every-entrepreneur-can-master-today","status":"publish","type":"post","link":"https:\/\/xneelo.co.za\/insights\/digital-marketing-tactics-every-entrepreneur-can-master-today\/","title":{"rendered":"Digital marketing tactics every entrepreneur can master today"},"content":{"rendered":"\n

Being an entrepreneur is tough. Not only do you have to run your business \u2013 with all the administrative, financial and legal implications that entails \u2013 you also have to market your business too. Research<\/a> conducted by Heavy Chef<\/a> and xneelo<\/a> within the Heavy Chef entrepreneur community shows that 46% of e-commerce entrepreneurs rate their marketing and sales skills as poor to average. This should come as no surprise. People with the vision to become entrepreneurs have probably not spent a lot of time working on their sales and marketing skills as they\u2019ve been too busy hatching their great idea. And yet sales and marketing are an integral part of any e-commerce entrepreneur\u2019s success. <\/p>\n\n\n\n

46% of e-commerce entrepreneurs rate their marketing and sales skills as poor to average.
Heavy Chef E-commerce Entrepreneur Education report<\/small><\/p>\n\n\n\n

Digital marketing is, at its core, simply using your website as your primary marketing tool. So it\u2019s important to ensure your website is as cohesive and compelling as possible. Luckily, there are three questions that any entrepreneur \u2013 marketing savvy or not \u2013 can ask themselves to set their business on the right track.<\/p>\n\n\n\n

Why would people visit your website?<\/h2>\n\n\n\n

For your website to be the hub of your marketing efforts, you need to differentiate your business from your competitors and give your customers a reason to visit. If you\u2019ve developed a content marketing strategy<\/a>, where you offer helpful industry insights, top tips or advice that you know your visitors need, that could be your differentiator. If you\u2019ve found a way to solve a problem \u2013 by aggregating information, or displaying it in a simpler way \u2013 then that could be the difference. It\u2019s important that you can answer the question: what makes our website different?<\/p>\n\n\n\n

How will they find your website?<\/h2>\n\n\n\n

Next we turn to value \u2013 and how people will understand your website\u2019s value. First they need to find you, which means you need to either invest in the content marketing strategies mentioned above, in Google ads<\/a>, or focus on social media<\/a> to grow your reach. Remember that value doesn\u2019t only mean price. While your competitors might have a different pricing model, you could offer them a more seamless process, a greater sense of trust, or better quality. <\/p>\n\n\n\n

How does your website make their lives better?<\/h2>\n\n\n\n

And finally, meaning. The most important point of all. Does your website offer a cohesive brand experience that provides value to your customers? How do you make their lives better, or easier? This is when it\u2019s essential to return to your roots and figure out why you started your business in the first place, what difference you wanted to make in people\u2019s lives. Are you clearly expressing that on your website\u2019s home page? Can you immediately share that information as soon as people interact with your brand, in a way that feels authentic and natural?<\/p>\n\n\n\n

52% of entrepreneurs wished they had invested earlier in their ability to use digital tools and innovated to market their products better online.
 Heavy Chef E-commerce Entrepreneur Education report<\/small><\/p>\n\n\n\n

A digital toolbox<\/h2>\n\n\n\n

Once you’ve pondered over these questions, it’s time to leverage the tools needed to bring your vision to life. The Heavy Chef E-commerce Entrepreneur Education report revealed that 52% of entrepreneurs wished they had invested earlier in. Here are a few of our favourite digital tools that entrepreneurs can use to their advantage.<\/p>\n\n\n\n