“We’re always working on custom projects, which makes it challenging (and fun) to accomplish the end result. We innovate and implement constant change internally to make the business run better.”
Everything web and digital
In 2005, two partners – Angelo Zanetti and Jerry Diender – started Elemental Web Solutions. Fourteen years later, the team has grown to sixteen employees, but their essence remains the same. “We love everything web and digital,” explains MD Angelo Zanetti. “We are a young, tight-knit team of developers and digital marketers. We love providing our clients with custom solutions that fit their unique requirements.”
Innovative business requirements
There are two aspects to the service Elemental provides their clients. “Firstly, we love tackling complex business requirements,” says Angelo. “We love developing them from an idea into a fully-fledged digital product.” This can be everything from websites to web applications, intranet systems, e-commerce solutions and mobile apps.
“Secondly, we help clients with their digital marketing requirements, focusing on generating traffic and awareness to their websites and ultimately their brands,” he says. This is done through Search Engine Optimisation (SEO), Google ads and paid social media campaigns.
“An extremely important piece of advice I wish we’d been given when we started out would have been to invest more heavily in digital marketing campaigns for our business, as opposed to outbound sales projects. Having companies find us and contact us when looking for a service provider is key to landing new clients and growing quicker.”
Partners in excellence
The Elemental website, through a strong SEO ranking, serves as a lead generation tool for new business. It also provides visitors with case studies of their work and valuable insights through their blog. Elemental has been hosting with xneelo since they started their business in 2005.
“Xneelo had a strong reputation for great service and a solid offering, which appealed to us. We’ve got a few dedicated managed servers. This appeals to us as we can focus on our core business, knowing that the hosting and support is done by xneelo. Xneelo and Elemental work in a similar manner: professional at all times, providing great service, and being technically innovative.”