Customer research is one of the most important activities a company can undertake. Learning from its customers helps companies make better decisions about products, processes and how it services its market. Customer research also provides valuable insights into customer needs, preferences, and pain points, helping companies improve the user experience and the support it offers. Focusing your efforts on what customers actually care about is key to driving innovation and growth.
Customer research can take place in different ways: from completing surveys and submitting feedback via email or social media, to focus groups or being observed while you interact with new products or tools in a beta release. This can also take the form of user testing. At xneelo, customer research is critical as it gives us the opportunity to observe how you interact with our products – and learn first-hand what does and doesn’t work for you. Listening to our customers and asking for feedback was instrumental in the development of new products such as our improved Control Panel and Managed WordPress Hosting offering.
We need your help with customer research so we can:
- Identify any pain points in your experience
- Understand what you’re thinking and feeling when you’re interacting with our products
- Validate our design decisions before we start the work
With your help, we can use customer feedback to guide xneelo’s future development. You can decide how involved you’d like to be in helping us shape the products we create for you!
Note: If you’ve signed up for user testing in the past, thanks for helping us get to this point. Following the implementation of POPIA, customers need to opt-in again to take part in user testing.
Ready to step into the driver’s seat?
