“If there is a need for your product, digital marketing is the most cost-effective way for an SMME to generate new sales. We help clients to formulate and execute digital strategies that enable them to sell more, increase market share, and drive efficiencies. Our core purpose is to increase sales for our clients.”
All about sales
SalesLab is a digital marketing agency focused on assisting clients to optimize their digital marketing spend in order to generate more sales. They help clients increase sales leads or e-commerce revenue using online strategies, platforms and mechanics. “The online sales process is in our DNA,” explains Theunis Stoffberg, CEO of SalesLab. “We assist e-commerce, insurance brokers, the used car industry, industrial and manufacturing, heavy equipment, lawyers, and attorneys.”
“In 2016, I saw a gap in the market for an affordable, effective digital agency that focuses on revenue generation as opposed to branding or design. We view a website as a sales tool, not just a brochure or fancy showpiece. I always ask clients: do you want a nice design or do you want to increase sales?”
A marketing investment
SalesLab believes that marketing should be an investment, not an expense. “In other words, a medium-sized business doing digital marketing should at all times know their return on investment. Otherwise, it’s an expense with wastage. And the problem is you don’t know how much the waste really is.”
“We believe prescription without diagnosis is malpractice,” says Theunis. “As such, our sales discovery process is longer than usual in order for us to fully understand the client’s challenges and objectives. Only once we fully understand it will the creative process follow, where we get into the technical and mechanical part of the sales campaign.”
SalesLab uses a combination of elements including website development, digital marketing (Google Adwords, SEO, Facebook Advertising), industry platform advertising and marketing to craft their clients’ campaigns. The goal? To generate sales leads or increase e-commerce sales.
Because client education is part of their core offering, the SalesLab website acts as a thought leadership blog to their clients and potential clients.
“The previous company I worked for in 2006 used xneelo (then Hetzner) and their service was very good. When I started my company, I did not even consider other hosting companies since I knew their reputation and quality of service.”
“Xneelo is reliable. You might not notice them working away in the background, but if the chips are down they can help to sort out the issue. Also, the DIY control panel is really empowering.”