How an online florist brings people together

April 24, 2022

Business Name


Business Sector

Agriculture and Retail


Managed Server

Joined xneelo


Petal&Post delivers pre-designed seasonal bouquets across South Africa; brightening homes and connecting loved ones.

A company with heart

The idea for Petal&Post began in Australia, where founder Kim du Plessis discovered a passion for floristry a professional art that involves the creation and commerce of floral arrangements. Her vision? To create a female-run business that combined retail and agriculture. In 2016, Kim returned to Cape Town to launch her first online concept store, expanding to Johannesburg and Durban three years later.

Connecting loved ones, safely

Petal&Post creates beautiful ‘posies’, their select daily bunch made from the best seasonal flowers direct from the farm that allows customers to connect with people they care about at a safe distance. “We are the hand reaching out to your loved ones when you can’t be there,” explains Kim. “Whether it’s celebrating a special occasion, brightening someone’s day, or conveying condolences, we will deliver your blooms in a personal, caring way.”

Bunches before breakfast

While most of us are still waking up, the Petal&Post team are out picking seasonal flowers and wild greens from local farms to create country-fresh bouquets. By 7am, the posy of the week is ready for customers to view on social media and order via the website. Bouquets can be ordered for same-day delivery, or pre-ordered in advance. 

This flower delivery service also offers an online marketplace that showcases South African products from local start-ups; including artisanal coffees and jams, handmade treats, and scented candles.

Reliability in the world of e-commerce

Petal&Post chose xneelo’s Managed Plus and Volume Plan products after receiving a recommendation from Martin Rose, co-founder of Dine Plan. “They seemed top of the market in 2016 when we launched and we’ve never looked back,” explains Kim. “Our website is the core of our business. It’s how we display our products, keep people informed, and function in our day-to-day operations.”

Xneelo has always been extremely helpful and on call for any problems we may have. They’re communicative about potential arising issues and how best to resolve them, and they go out of their way to resolve them quickly and easily

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