So you’ve got a great idea – that’s a good start. But how do you know if that idea is actually a marketable product? We asked e-commerce expert Warrick Kernes to share his best advice on the steps you need to take before setting up an online store. Is it possible to check if your idea might be profitable before you begin?

Predicting demand for online purchases

Warrick gives some invaluable tips on how to use Google Keyword Planner to predict the demand for products you’re thinking about selling – before you even invest in inventory. This free tool gives you an insider’s edge on how many people are searching for what you want to sell.

Watch this step-by-step 11-minute video that outlines exactly what to do to determine whether or not you should turn your idea into an online store.


About Warrick Kernes

A serial entrepreneur with 12 years e-commerce experience in South Africa and Europe, Warrick won London’s 2009 Young Businessman of the Year Award. Founder of the SA award-winning online store Action Gear (founded 2010, exited 2018), Warrick is a guest lecturer on e-commerce at WITS Business School to MBA students and has also talked on e-commerce for JP Morgan (S&P 500).
Warrick is a regular contributing author for Entrepreneur Magazine and in 2018 he published his book on South African e-commerce. He also sits on the Education Committee for the e-commerce Forum Africa. In 2017 Warrick founded the Insaka e-commerce Academy and is now dedicated to growing SA’s e-commerce industry.