How to manage a legitimate mailing list
Below are best-practice guidelines to assist you in maintaining an acceptable mailing list:
- Administer confirmed ‘opt-in’ mailing lists where the recipient or would-be subscriber provides a positive response to an initial email e.g. the recipient replies to an email or clicks on a link in the email indicating consent.
- A ‘remove’ or ‘unsubscribe’ link (an opt-out procedure) must be provided to make it easier for the recipient to revoke consent or to cancel their subscription. Mailings must cease promptly once a subscription is cancelled.
- Mailing list administrators must take adequate steps to ensure that their lists are not used for abusive purposes.