The story behind our new name
We’re still the same team, just with a new look and space to grow.
Twenty years ago, Hetzner began as a small South African start-up. We wanted to provide quality web hosting at a time when the internet was really just beginning in SA, and to do it in a way that would help our customers do their best work online. Since the start, our motto has been Trusted in Hosting, as our customers are always our first priority.
That hasn’t changed.
Over the years, we have expanded our product offering from shared web hosting to broader business enablement, all underpinned by our customer service team providing 24/7 assistance to our customers. None of that has changed.
We’re simply changing our name.
Why the change
Because way back in 1999, it didn’t seem likely that our small start-up would one day grow into a business that could compete on the international stage. Today that’s a reality – we already have an office in Vancouver, Canada. As we evolve our products and launch into new markets, we need to avoid brand confusion with Hetzner Online, a separate company to Hetzner SA who already has an international brand presence. That’s the reason for our new name and new logo, with the same motto. We’re still the same team and the same company, with the same values and ongoing commitment to be Trusted in Hosting.
Our New Name
Our Brand Manifesto
Xneelo exists for and because of our customers: because of their creativity, their dreams and aspirations. We are a web curator: custodians of our customers’ hard work.
We exist to reflect their talents. We’re an art gallery, a design agency, a family business, a dream come true: we’re enabling the continuation of someone’s livelihood, we’re a serious hobby wanting to take flight.
We’re all of these things because our customers dare to step out and make something of themselves.
To create something that didn’t exist before.
Your questions answered
Q: How does this affect me as a reseller?
The name change only affects you if you have told your clients that they are hosted with Hetzner – you can now tell them you are still hosted with Hetzner, but the name has changed to xneelo. If you make use of our logo on your website, you can download our new logo here.
Feel free to use the content on this page to help explain the reason for the name change to your clients and contact firstname.lastname@example.org should you need any further assistance.
Q: What about your konsoleH control panel?
Our name change will not affect our konsoleH control panel. Our new control panel, which is currently in development and is being rolled out in stages, will not carry the konsoleH name – it will simply be known as the xneelo control panel.
Q: As a South African company, why are you internationalising?
While our roots are proudly South African, we see the potential for further growth in new markets. We believe in the service we’re able to provide.