What is Spam?
Spam is a generic term that refers to the act of indiscriminately sending unsolicited, unwanted, irrelevant or inappropriate messages via email.
These are usually promotions or advertisements sent in ‘bulk’ to the email addresses of people who have not requested this information.
We have a strict Acceptable Use Policy that does not tolerate spam. For a mailing list to be considered legitimate and not spam the following criteria need to be met:
- Administer confirmed ‘opt-in’ mailing lists where the recipient or would-be subscriber provides a positive response to an initial email e.g. the recipient replies to an email or clicks on a link in the email indicating consent.
- A ‘remove’ or ‘unsubscribe’ link (an opt-out procedure) must be provided to make it easier for the recipient to revoke consent or cancel their subscription. Mailings must cease promptly once a subscription is cancelled.
- Mailing list administrators must take adequate steps to ensure that their lists are not used for abusive purposes.